California Tourism Month.
The resolution acknowledges the devastating effects of the COVID-19 pandemic on the tourism sector, noting a 55% decline in visitor spending in 2020 and a significant loss in tax revenues. Many small businesses, characterized as essential to the tourism experience, were particularly affected. By underscoring the importance of the tourism industry to the recovery of the state economy and workforce, ACR174 serves as both a call to action and a reminder of the sector's foundational role in California's economic landscape.
Assembly Concurrent Resolution No. 174 (ACR174) proclaims May 2022 as California Tourism Month, highlighting the critical role tourism plays in California's economy and advocating for citizens to support local businesses by traveling within the state. The resolution emphasizes the significant economic contributions of the tourism sector, which generated over $144 billion in visitor spending in 2019 and employs around 1.2 million workers. ACR174 aims to bolster public support for tourism as it faces challenges following the COVID-19 pandemic's upheaval of the travel industry.
The sentiment surrounding ACR174 reflects a collective optimism regarding the revival of California's tourism sector. Legislators and stakeholders recognize the potential for local travel to stimulate economic recovery. The positive tone of the resolution encourages a sense of civic pride among Californians to support their local communities through travel and increased spending, which is vital for the revitalization of small businesses heavily impacted by the downturn in tourism.
While the resolution enjoys broad support, the deliberation around its implementation highlights concerns regarding ongoing challenges in the tourism sector. Critics may point to the need for more robust measures to protect and sustain local businesses, ensuring they can withstand future economic downturns. The focus on recovery also opens discussions on how state policies can further support the tourism industry in adaptation and growth post-pandemic.