California 2023-2024 Regular Session

California Senate Bill SB1223 Compare Versions

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1-Senate Bill No. 1223 CHAPTER 887An act to amend Section 1798.140 of the Civil Code, relating to privacy. [ Approved by Governor September 28, 2024. Filed with Secretary of State September 28, 2024. ] LEGISLATIVE COUNSEL'S DIGESTSB 1223, Becker. Consumer privacy: sensitive personal information: neural data.The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO Bill TextThe people of the State of California do enact as follows:SECTION 1. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 1.5. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
1+Enrolled September 05, 2024 Passed IN Senate August 31, 2024 Passed IN Assembly August 31, 2024 Amended IN Assembly August 27, 2024 Amended IN Assembly August 22, 2024 Amended IN Assembly June 26, 2024 Amended IN Senate March 18, 2024 CALIFORNIA LEGISLATURE 20232024 REGULAR SESSION Senate Bill No. 1223Introduced by Senator BeckerFebruary 15, 2024An act to amend Section 1798.140 of the Civil Code, relating to privacy.LEGISLATIVE COUNSEL'S DIGESTSB 1223, Becker. Consumer privacy: sensitive personal information: neural data.The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO Bill TextThe people of the State of California do enact as follows:SECTION 1. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 1.5. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
22
3- Senate Bill No. 1223 CHAPTER 887An act to amend Section 1798.140 of the Civil Code, relating to privacy. [ Approved by Governor September 28, 2024. Filed with Secretary of State September 28, 2024. ] LEGISLATIVE COUNSEL'S DIGESTSB 1223, Becker. Consumer privacy: sensitive personal information: neural data.The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO
3+ Enrolled September 05, 2024 Passed IN Senate August 31, 2024 Passed IN Assembly August 31, 2024 Amended IN Assembly August 27, 2024 Amended IN Assembly August 22, 2024 Amended IN Assembly June 26, 2024 Amended IN Senate March 18, 2024 CALIFORNIA LEGISLATURE 20232024 REGULAR SESSION Senate Bill No. 1223Introduced by Senator BeckerFebruary 15, 2024An act to amend Section 1798.140 of the Civil Code, relating to privacy.LEGISLATIVE COUNSEL'S DIGESTSB 1223, Becker. Consumer privacy: sensitive personal information: neural data.The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO
44
5- Senate Bill No. 1223 CHAPTER 887
5+ Enrolled September 05, 2024 Passed IN Senate August 31, 2024 Passed IN Assembly August 31, 2024 Amended IN Assembly August 27, 2024 Amended IN Assembly August 22, 2024 Amended IN Assembly June 26, 2024 Amended IN Senate March 18, 2024
66
7- Senate Bill No. 1223
7+Enrolled September 05, 2024
8+Passed IN Senate August 31, 2024
9+Passed IN Assembly August 31, 2024
10+Amended IN Assembly August 27, 2024
11+Amended IN Assembly August 22, 2024
12+Amended IN Assembly June 26, 2024
13+Amended IN Senate March 18, 2024
814
9- CHAPTER 887
15+ CALIFORNIA LEGISLATURE 20232024 REGULAR SESSION
16+
17+ Senate Bill
18+
19+No. 1223
20+
21+Introduced by Senator BeckerFebruary 15, 2024
22+
23+Introduced by Senator Becker
24+February 15, 2024
1025
1126 An act to amend Section 1798.140 of the Civil Code, relating to privacy.
12-
13- [ Approved by Governor September 28, 2024. Filed with Secretary of State September 28, 2024. ]
1427
1528 LEGISLATIVE COUNSEL'S DIGEST
1629
1730 ## LEGISLATIVE COUNSEL'S DIGEST
1831
1932 SB 1223, Becker. Consumer privacy: sensitive personal information: neural data.
2033
2134 The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.
2235
2336 The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to direct a business that collects sensitive personal information about the consumer to limit its use of the consumers sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services, to perform certain other services, and as authorized by certain regulations. The CCPA defines sensitive personal information to mean, among other things, the processing of biometric information, as defined, for the purpose of uniquely identifying a consumer. The California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.
2437
2538 This bill would define sensitive personal information, for purposes of the CCPA, to additionally include a consumers neural data, and would define neural data to mean information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.
2639
2740 The California Privacy Rights Act of 2020 authorizes the Legislature to amend the act to further the purposes and intent of the act by a majority vote of both houses of the Legislature, as specified.
2841
2942 This bill would declare that its provisions further the purposes and intent of the California Privacy Rights Act of 2020.
3043
3144 This bill would incorporate additional changes to Section 1798.140 of the Civil Code proposed by AB 1008 to be operative only if this bill and AB 1008 are enacted and this bill is enacted last.
3245
3346 ## Digest Key
3447
3548 ## Bill Text
3649
3750 The people of the State of California do enact as follows:SECTION 1. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 1.5. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
3851
3952 The people of the State of California do enact as follows:
4053
4154 ## The people of the State of California do enact as follows:
4255
4356 SECTION 1. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
4457
4558 SECTION 1. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:
4659
4760 ### SECTION 1.
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4962 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
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5164 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
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5366 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data. (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information. (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
5467
5568
5669
5770 1798.140. Definitions
5871
5972 For purposes of this title:
6073
6174 (a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.
6275
6376 (b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.
6477
6578 (c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
6679
6780 (d) Business means:
6881
6982 (1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:
7083
7184 (A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.
7285
7386 (B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.
7487
7588 (C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.
7689
7790 (2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.
7891
7992 (3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.
8093
8194 (4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.
8295
8396 (e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:
8497
8598 (1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
8699
87100 (2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.
88101
89102 (3) Debugging to identify and repair errors that impair existing intended functionality.
90103
91104 (4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.
92105
93106 (5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.
94107
95108 (6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.
96109
97110 (7) Undertaking internal research for technological development and demonstration.
98111
99112 (8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
100113
101114 (f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.
102115
103116 (g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.
104117
105118 (h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.
106119
107120 (i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.
108121
109122 (j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:
110123
111124 (A) Prohibits the contractor from:
112125
113126 (i) Selling or sharing the personal information.
114127
115128 (ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.
116129
117130 (iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.
118131
119132 (iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.
120133
121134 (B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.
122135
123136 (C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.
124137
125138 (2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).
126139
127140 (k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.
128141
129142 (l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.
130143
131144 (m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:
132145
133146 (1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.
134147
135148 (2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.
136149
137150 (3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.
138151
139152 (n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.
140153
141154 (o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.
142155
143156 (p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.
144157
145158 (q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.
146159
147160 (r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.
148161
149162 (s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.
150163
151164 (t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.
152165
153166 (u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.
154167
155168 (v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:
156169
157170 (A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.
158171
159172 (B) Any personal information described in subdivision (e) of Section 1798.80.
160173
161174 (C) Characteristics of protected classifications under California or federal law.
162175
163176 (D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
164177
165178 (E) Biometric information.
166179
167180 (F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.
168181
169182 (G) Geolocation data.
170183
171184 (H) Audio, electronic, visual, thermal, olfactory, or similar information.
172185
173186 (I) Professional or employment-related information.
174187
175188 (J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).
176189
177190 (K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
178191
179192 (L) Sensitive personal information.
180193
181194 (2) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this paragraph, publicly available means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.
182195
183196 (3) Personal information does not include consumer information that is deidentified or aggregate consumer information.
184197
185198 (w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.
186199
187200 (x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.
188201
189202 (y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.
190203
191204 (z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
192205
193206 (aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.
194207
195208 (ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:
196209
197210 (1) Compatible with the business purpose for which the personal information was collected.
198211
199212 (2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.
200213
201214 (3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.
202215
203216 (4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.
204217
205218 (5) Made subject to business processes to prevent inadvertent release of deidentified information.
206219
207220 (6) Protected from any reidentification attempts.
208221
209222 (7) Used solely for research purposes that are compatible with the context in which the personal information was collected.
210223
211224 (8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.
212225
213226 (ac) Security and integrity means the ability of:
214227
215228 (1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
216229
217230 (2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.
218231
219232 (3) Businesses to ensure the physical safety of natural persons.
220233
221234 (ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.
222235
223236 (2) For purposes of this title, a business does not sell personal information when:
224237
225238 (A) A consumer uses or directs the business to intentionally:
226239
227240 (i) Disclose personal information.
228241
229242 (ii) Interact with one or more third parties.
230243
231244 (B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.
232245
233246 (C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).
234247
235248 (ae) Sensitive personal information means:
236249
237250 (1) Personal information that reveals:
238251
239252 (A) A consumers social security, drivers license, state identification card, or passport number.
240253
241254 (B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
242255
243256 (C) A consumers precise geolocation.
244257
245258 (D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.
246259
247260 (E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.
248261
249262 (F) A consumers genetic data.
250263
251264 (G) (i) A consumers neural data.
252265
253266 (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.
254267
255268 (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.
256269
257270 (B) Personal information collected and analyzed concerning a consumers health.
258271
259272 (C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.
260273
261274 (3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.
262275
263276 (af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.
264277
265278 (ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:
266279
267280 (A) Selling or sharing the personal information.
268281
269282 (B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.
270283
271284 (C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.
272285
273286 (D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.
274287
275288 (2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).
276289
277290 (ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.
278291
279292 (2) For purposes of this title, a business does not share personal information when:
280293
281294 (A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.
282295
283296 (B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.
284297
285298 (C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).
286299
287300 (ai) Third party means a person who is not any of the following:
288301
289302 (1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.
290303
291304 (2) A service provider to the business.
292305
293306 (3) A contractor.
294307
295308 (aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.
296309
297310 (ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
298311
299312 SEC. 1.5. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
300313
301314 SEC. 1.5. Section 1798.140 of the Civil Code, as amended by Section 5 of Chapter 121 of the Statutes of 2024, is amended to read:
302315
303316 ### SEC. 1.5.
304317
305318 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
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307320 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
308321
309322 1798.140. DefinitionsFor purposes of this title:(a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.(b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.(c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.(d) Business means:(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:(A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.(B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.(C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.(3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.(4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.(e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:(1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.(2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.(3) Debugging to identify and repair errors that impair existing intended functionality.(4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.(5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.(6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.(7) Undertaking internal research for technological development and demonstration.(8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.(f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.(g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.(h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.(i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.(j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:(A) Prohibits the contractor from:(i) Selling or sharing the personal information.(ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.(iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.(iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.(B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.(C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.(l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.(m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:(1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.(2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.(3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.(n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.(o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.(p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.(q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.(r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.(s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.(t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.(u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.(v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.(B) Any personal information described in subdivision (e) of Section 1798.80.(C) Characteristics of protected classifications under California or federal law.(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.(E) Biometric information.(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.(G) Geolocation data.(H) Audio, electronic, visual, thermal, olfactory, or similar information.(I) Professional or employment-related information.(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.(L) Sensitive personal information.(2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.(B) (i) For purposes of this paragraph, publicly available means any of the following:(I) Information that is lawfully made available from federal, state, or local government records.(II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.(III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.(ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.(3) Personal information does not include consumer information that is deidentified or aggregate consumer information.(4) Personal information can exist in various formats, including, but not limited to, all of the following:(A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.(B) Digital formats, including text, image, audio, or video files.(C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.(w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.(x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.(y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.(z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.(aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.(ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:(1) Compatible with the business purpose for which the personal information was collected.(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.(4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.(5) Made subject to business processes to prevent inadvertent release of deidentified information.(6) Protected from any reidentification attempts.(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.(8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.(ac) Security and integrity means the ability of:(1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.(2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.(3) Businesses to ensure the physical safety of natural persons.(ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.(2) For purposes of this title, a business does not sell personal information when:(A) A consumer uses or directs the business to intentionally:(i) Disclose personal information.(ii) Interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ae) Sensitive personal information means:(1) Personal information that reveals:(A) A consumers social security, drivers license, state identification card, or passport number.(B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.(C) A consumers precise geolocation.(D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.(E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.(F) A consumers genetic data.(G) (i) A consumers neural data.(ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.(2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.(B) Personal information collected and analyzed concerning a consumers health.(C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.(3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.(af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.(ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:(A) Selling or sharing the personal information.(B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.(C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.(D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.(2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).(ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.(2) For purposes of this title, a business does not share personal information when:(A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.(B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.(C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).(ai) Third party means a person who is not any of the following:(1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.(2) A service provider to the business.(3) A contractor.(aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.(ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
310323
311324
312325
313326 1798.140. Definitions
314327
315328 For purposes of this title:
316329
317330 (a) Advertising and marketing means a communication by a business or a person acting on the business behalf in any medium intended to induce a consumer to obtain goods, services, or employment.
318331
319332 (b) Aggregate consumer information means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been deidentified.
320333
321334 (c) Biometric information means an individuals physiological, biological, or behavioral characteristics, including information pertaining to an individuals deoxyribonucleic acid (DNA), that is used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
322335
323336 (d) Business means:
324337
325338 (1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:
326339
327340 (A) As of January 1 of the calendar year, had annual gross revenues in excess of twenty-five million dollars ($25,000,000) in the preceding calendar year, as adjusted pursuant to subdivision (d) of Section 1798.199.95.
328341
329342 (B) Alone or in combination, annually buys, sells, or shares the personal information of 100,000 or more consumers or households.
330343
331344 (C) Derives 50 percent or more of its annual revenues from selling or sharing consumers personal information.
332345
333346 (2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business and with whom the business shares consumers personal information. Control or controlled means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. Common branding means a shared name, servicemark, or trademark that the average consumer would understand that two or more entities are commonly owned.
334347
335348 (3) A joint venture or partnership composed of businesses in which each business has at least a 40 percent interest. For purposes of this title, the joint venture or partnership and each business that composes the joint venture or partnership shall separately be considered a single business, except that personal information in the possession of each business and disclosed to the joint venture or partnership shall not be shared with the other business.
336349
337350 (4) A person that does business in California, that is not covered by paragraph (1), (2), or (3), and that voluntarily certifies to the California Privacy Protection Agency that it is in compliance with, and agrees to be bound by, this title.
338351
339352 (e) Business purpose means the use of personal information for the business operational purposes, or other notified purposes, or for the service provider or contractors operational purposes, as defined by regulations adopted pursuant to paragraph (10) of subdivision (a) of Section 1798.185, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the purpose for which the personal information was collected or processed or for another purpose that is compatible with the context in which the personal information was collected. Business purposes are:
340353
341354 (1) Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
342355
343356 (2) Helping to ensure security and integrity to the extent the use of the consumers personal information is reasonably necessary and proportionate for these purposes.
344357
345358 (3) Debugging to identify and repair errors that impair existing intended functionality.
346359
347360 (4) Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumers current interaction with the business, provided that the consumers personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumers experience outside the current interaction with the business.
348361
349362 (5) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.
350363
351364 (6) Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, a service provider or contractor shall not combine the personal information of opted-out consumers that the service provider or contractor receives from, or on behalf of, the business with personal information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers.
352365
353366 (7) Undertaking internal research for technological development and demonstration.
354367
355368 (8) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
356369
357370 (f) Collects, collected, or collection means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumers behavior.
358371
359372 (g) Commercial purposes means to advance a persons commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.
360373
361374 (h) Consent means any freely given, specific, informed, and unambiguous indication of the consumers wishes by which the consumer, or the consumers legal guardian, a person who has power of attorney, or a person acting as a conservator for the consumer, including by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to the consumer for a narrowly defined particular purpose. Acceptance of a general or broad terms of use, or similar document, that contains descriptions of personal information processing along with other, unrelated information, does not constitute consent. Hovering over, muting, pausing, or closing a given piece of content does not constitute consent. Likewise, agreement obtained through use of dark patterns does not constitute consent.
362375
363376 (i) Consumer means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.
364377
365378 (j) (1) Contractor means a person to whom the business makes available a consumers personal information for a business purpose, pursuant to a written contract with the business, provided that the contract:
366379
367380 (A) Prohibits the contractor from:
368381
369382 (i) Selling or sharing the personal information.
370383
371384 (ii) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract, or as otherwise permitted by this title.
372385
373386 (iii) Retaining, using, or disclosing the information outside of the direct business relationship between the contractor and the business.
374387
375388 (iv) Combining the personal information that the contractor receives pursuant to a written contract with the business with personal information that it receives from or on behalf of another person or persons, or collects from its own interaction with the consumer, provided that the contractor may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) and in regulations adopted by the California Privacy Protection Agency.
376389
377390 (B) Includes a certification made by the contractor that the contractor understands the restrictions in subparagraph (A) and will comply with them.
378391
379392 (C) Permits, subject to agreement with the contractor, the business to monitor the contractors compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.
380393
381394 (2) If a contractor engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the contractor engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).
382395
383396 (k) Cross-context behavioral advertising means the targeting of advertising to a consumer based on the consumers personal information obtained from the consumers activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which the consumer intentionally interacts.
384397
385398 (l) Dark pattern means a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decisionmaking, or choice, as further defined by regulation.
386399
387400 (m) Deidentified means information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer provided that the business that possesses the information:
388401
389402 (1) Takes reasonable measures to ensure that the information cannot be associated with a consumer or household.
390403
391404 (2) Publicly commits to maintain and use the information in deidentified form and not to attempt to reidentify the information, except that the business may attempt to reidentify the information solely for the purpose of determining whether its deidentification processes satisfy the requirements of this subdivision.
392405
393406 (3) Contractually obligates any recipients of the information to comply with all provisions of this subdivision.
394407
395408 (n) Designated methods for submitting requests means a mailing address, email address, internet web page, internet web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.
396409
397410 (o) Device means any physical object that is capable of connecting to the internet, directly or indirectly, or to another device.
398411
399412 (p) Homepage means the introductory page of an internet website and any internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the applications platform page or download page, a link within the application, such as from the application configuration, About, Information, or settings page, and any other location that allows consumers to review the notices required by this title, including, but not limited to, before downloading the application.
400413
401414 (q) Household means a group, however identified, of consumers who cohabitate with one another at the same residential address and share use of common devices or services.
402415
403416 (r) Infer or inference means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.
404417
405418 (s) Intentionally interacts means when the consumer intends to interact with a person, or disclose personal information to a person, via one or more deliberate interactions, including visiting the persons internet website or purchasing a good or service from the person. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumers intent to interact with a person.
406419
407420 (t) Nonpersonalized advertising means advertising and marketing that is based solely on a consumers personal information derived from the consumers current interaction with the business with the exception of the consumers precise geolocation.
408421
409422 (u) Person means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.
410423
411424 (v) (1) Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:
412425
413426 (A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, drivers license number, passport number, or other similar identifiers.
414427
415428 (B) Any personal information described in subdivision (e) of Section 1798.80.
416429
417430 (C) Characteristics of protected classifications under California or federal law.
418431
419432 (D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
420433
421434 (E) Biometric information.
422435
423436 (F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumers interaction with an internet website application, or advertisement.
424437
425438 (G) Geolocation data.
426439
427440 (H) Audio, electronic, visual, thermal, olfactory, or similar information.
428441
429442 (I) Professional or employment-related information.
430443
431444 (J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).
432445
433446 (K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumers preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
434447
435448 (L) Sensitive personal information.
436449
437450 (2) (A) Personal information does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern.
438451
439452 (B) (i) For purposes of this paragraph, publicly available means any of the following:
440453
441454 (I) Information that is lawfully made available from federal, state, or local government records.
442455
443456 (II) Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.
444457
445458 (III) Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
446459
447460 (ii) Publicly available does not mean biometric information collected by a business about a consumer without the consumers knowledge.
448461
449462 (3) Personal information does not include consumer information that is deidentified or aggregate consumer information.
450463
451464 (4) Personal information can exist in various formats, including, but not limited to, all of the following:
452465
453466 (A) Physical formats, including paper documents, printed images, vinyl records, or video tapes.
454467
455468 (B) Digital formats, including text, image, audio, or video files.
456469
457470 (C) Abstract digital formats, including compressed or encrypted files, metadata, or artificial intelligence systems that are capable of outputting personal information.
458471
459472 (w) Precise geolocation means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations.
460473
461474 (x) Probabilistic identifier means the identification of a consumer or a consumers device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.
462475
463476 (y) Processing means any operation or set of operations that are performed on personal information or on sets of personal information, whether or not by automated means.
464477
465478 (z) Profiling means any form of automated processing of personal information, as further defined by regulations pursuant to paragraph (15) of subdivision (a) of Section 1798.185, to evaluate certain personal aspects relating to a natural person and in particular to analyze or predict aspects concerning that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
466479
467480 (aa) Pseudonymize or Pseudonymization means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.
468481
469482 (ab) Research means scientific analysis, systematic study, and observation, including basic research or applied research that is designed to develop or contribute to public or scientific knowledge and that adheres or otherwise conforms to all other applicable ethics and privacy laws, including, but not limited to, studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumers interactions with a business service or device for other purposes shall be:
470483
471484 (1) Compatible with the business purpose for which the personal information was collected.
472485
473486 (2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, by a business.
474487
475488 (3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain, other than as needed to support the research.
476489
477490 (4) Subject to business processes that specifically prohibit reidentification of the information, other than as needed to support the research.
478491
479492 (5) Made subject to business processes to prevent inadvertent release of deidentified information.
480493
481494 (6) Protected from any reidentification attempts.
482495
483496 (7) Used solely for research purposes that are compatible with the context in which the personal information was collected.
484497
485498 (8) Subjected by the business conducting the research to additional security controls that limit access to the research data to only those individuals as are necessary to carry out the research purpose.
486499
487500 (ac) Security and integrity means the ability of:
488501
489502 (1) Networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
490503
491504 (2) Businesses to detect security incidents, resist malicious, deceptive, fraudulent, or illegal actions and to help prosecute those responsible for those actions.
492505
493506 (3) Businesses to ensure the physical safety of natural persons.
494507
495508 (ad) (1) Sell, selling, sale, or sold, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for monetary or other valuable consideration.
496509
497510 (2) For purposes of this title, a business does not sell personal information when:
498511
499512 (A) A consumer uses or directs the business to intentionally:
500513
501514 (i) Disclose personal information.
502515
503516 (ii) Interact with one or more third parties.
504517
505518 (B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sale of the consumers personal information or limited the use of the consumers sensitive personal information.
506519
507520 (C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).
508521
509522 (ae) Sensitive personal information means:
510523
511524 (1) Personal information that reveals:
512525
513526 (A) A consumers social security, drivers license, state identification card, or passport number.
514527
515528 (B) A consumers account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
516529
517530 (C) A consumers precise geolocation.
518531
519532 (D) A consumers racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership.
520533
521534 (E) The contents of a consumers mail, email, and text messages unless the business is the intended recipient of the communication.
522535
523536 (F) A consumers genetic data.
524537
525538 (G) (i) A consumers neural data.
526539
527540 (ii) Neural data means information that is generated by measuring the activity of a consumers central or peripheral nervous system, and that is not inferred from nonneural information.
528541
529542 (2) (A) The processing of biometric information for the purpose of uniquely identifying a consumer.
530543
531544 (B) Personal information collected and analyzed concerning a consumers health.
532545
533546 (C) Personal information collected and analyzed concerning a consumers sex life or sexual orientation.
534547
535548 (3) Sensitive personal information that is publicly available pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.
536549
537550 (af) Service or services means work, labor, and services, including services furnished in connection with the sale or repair of goods.
538551
539552 (ag) (1) Service provider means a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumers personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the person from:
540553
541554 (A) Selling or sharing the personal information.
542555
543556 (B) Retaining, using, or disclosing the personal information for any purpose other than for the business purposes specified in the contract for the business, including retaining, using, or disclosing the personal information for a commercial purpose other than the business purposes specified in the contract with the business, or as otherwise permitted by this title.
544557
545558 (C) Retaining, using, or disclosing the information outside of the direct business relationship between the service provider and the business.
546559
547560 (D) Combining the personal information that the service provider receives from, or on behalf of, the business with personal information that it receives from, or on behalf of, another person or persons, or collects from its own interaction with the consumer, provided that the service provider may combine personal information to perform any business purpose as defined in regulations adopted pursuant to paragraph (9) of subdivision (a) of Section 1798.185, except as provided for in paragraph (6) of subdivision (e) of this section and in regulations adopted by the California Privacy Protection Agency. The contract may, subject to agreement with the service provider, permit the business to monitor the service providers compliance with the contract through measures, including, but not limited to, ongoing manual reviews and automated scans and regular assessments, audits, or other technical and operational testing at least once every 12 months.
548561
549562 (2) If a service provider engages any other person to assist it in processing personal information for a business purpose on behalf of the business, or if any other person engaged by the service provider engages another person to assist in processing personal information for that business purpose, it shall notify the business of that engagement, and the engagement shall be pursuant to a written contract binding the other person to observe all the requirements set forth in paragraph (1).
550563
551564 (ah) (1) Share, shared, or sharing means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumers personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.
552565
553566 (2) For purposes of this title, a business does not share personal information when:
554567
555568 (A) A consumer uses or directs the business to intentionally disclose personal information or intentionally interact with one or more third parties.
556569
557570 (B) The business uses or shares an identifier for a consumer who has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information for the purposes of alerting persons that the consumer has opted out of the sharing of the consumers personal information or limited the use of the consumers sensitive personal information.
558571
559572 (C) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently with this title. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently with this title. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).
560573
561574 (ai) Third party means a person who is not any of the following:
562575
563576 (1) The business with whom the consumer intentionally interacts and that collects personal information from the consumer as part of the consumers current interaction with the business under this title.
564577
565578 (2) A service provider to the business.
566579
567580 (3) A contractor.
568581
569582 (aj) Unique identifier or unique personal identifier means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device that is linked to a consumer or family. For purposes of this subdivision, family means a custodial parent or guardian and any children under 18 years of age over which the parent or guardian has custody.
570583
571584 (ak) Verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of the consumers minor child, by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumers behalf, or by a person who has power of attorney or is acting as a conservator for the consumer, and that the business can verify, using commercially reasonable methods, pursuant to regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115, to delete personal information pursuant to Section 1798.105, or to correct inaccurate personal information pursuant to Section 1798.106, if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (6) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumers behalf.
572585
573586 SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.
574587
575588 SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.
576589
577590 SEC. 2. Section 1.5 of this bill incorporates amendments to Section 1798.140 of the Civil Code proposed by both this bill and Assembly Bill 1008. That section of this bill shall become operative only if (1) both bills are enacted and become effective on or before January 1, 2025, (2) each bill amends Section 1798.140 of the Civil Code and (3) this bill is enacted after Assembly Bill 1008, in which case Section 1 of this bill shall not become operative.
578591
579592 ### SEC. 2.
580593
581594 SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
582595
583596 SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
584597
585598 SEC. 3. The Legislature finds and declares that this act furthers the purposes and intent of the California Privacy Rights Act of 2020.
586599
587600 ### SEC. 3.