California Tourism Month.
The resolution highlights the positive contributions of travel and tourism to the state, which include significant job creation and tax revenue generation that supports public services. Specifically, it notes that the tourism sector added 25,000 new jobs and supported over one million jobs statewide in 2024. Such insights underscore the critical economic framework that tourism provides for California, promoting financial stability and community engagement.
Assembly Concurrent Resolution No. 65 (ACR 65), introduced by Assembly Member Ward, proclaims the month of May 2025 as California Tourism Month. The resolution aims to emphasize the significance of tourism in California's economy and encourages residents to support local businesses by traveling within the state. The measure reflects an acknowledgment of the robust travel industry that plays a pivotal role in employment and economic health in California, generating over $156 billion in visitor spending as of 2024.
While the resolution celebrates tourism, it also illustrates the complexities surrounding the industry, especially in the context of global uncertainties. Notably, it addresses the need to maintain California's status as a welcoming destination that respects diversity and inclusivity. The decision to reaffirm May as California Tourism Month underscores a commitment from the legislature to bolster community sentiment, recognizing both the economic and qualitative values tourism brings to residents and visitors alike.