Outdoor advertising displays: permits: new alignments.
Impact
The passage of SB 364 is expected to facilitate the installation of advertising displays by ensuring that the Department of Transportation cannot indefinitely delay the permitting process based solely on the completion status of highway projects. This could potentially boost economic opportunities for businesses seeking to advertise in these areas, as they may no longer need to await project completion before proceeding with their applications. Furthermore, this law aims to enhance the promotional visibility for companies taking advantage of the new highway alignments, thereby supporting broader business interests.
Summary
Senate Bill 364, introduced by Senator Strickland, seeks to amend the Outdoor Advertising Act by adding Section 5367 to the Business and Professions Code. The bill specifically addresses the process by which local entities can obtain permits for new advertising displays along newly aligned segments of interstate or primary highways. Currently, the Department of Transportation is only required to process permit applications after the alignment has been officially completed. This bill would streamline that process by prohibiting delays in acceptance of permit applications if the highway sections are open for public vehicular travel, even if the project is not deemed complete.
Sentiment
The sentiment around SB 364 seems to lean positively among business advocates who argue that the bill enhances economic activity and supports local businesses through improved advertising opportunities. However, concerns may arise from environmental or community advocates who might view the increased presence of outdoor advertising as a potential detriment to scenic views and local aesthetics. The discussion thus appears to revolve around balancing economic growth with community and environmental considerations.
Contention
While the bill has received considerable support, there are notable points of contention regarding its implications for urban planning and local government authority. Critics may argue that the reduction of permitting hurdles for advertising displays could lead to cluttered highways and undermine efforts to maintain visual quality. Additionally, some may point out that local governments should retain control over advertising aesthetics within their jurisdictions. This highlights an ongoing debate about state versus local control in regulating advertising and land use.