Outdoor advertising displays: redevelopment agency project areas.
If enacted, SB 783 will effectively allow existing off-premises advertising displays, which were constructed on or before January 1, 2012, and are located within the boundary limits of redevelopment projects defined as of December 29, 2011, to be classified as on-premises displays. This classification offers the possibility of continued use without being subjected to some of the more restrictive regulations usually applied to off-premises advertising, thus impacting how advertising is structured along highways.
Senate Bill 783, introduced by Senator Rubio, aims to amend Section 5273 of the Business and Professions Code pertaining to outdoor advertising displays. This legislative proposal seeks to extend the authorization period for off-premises advertising displays that have been developed within the boundaries of a redevelopment agency project. Currently, such displays are allowed to remain until January 1, 2026, and the bill seeks to extend this deadline by an additional four years to January 1, 2030.
There could be various points of contention surrounding SB 783. Supporters of the bill may argue that allowing these advertising displays to remain is beneficial for local economic growth and for businesses who rely on such advertising. Conversely, opponents might raise concerns regarding visual clutter and the potential negative impact on local communities and environment, advocating for stricter regulations on outdoor advertising to preserve the aesthetic integrity of highway areas.