Connecticut 2012 Regular Session

Connecticut Senate Bill SB00075

Introduced
2/16/12  
Introduced
2/16/12  
Refer
2/16/12  
Refer
2/16/12  
Report Pass
3/1/12  
Report Pass
3/1/12  
Refer
3/7/12  
Refer
3/7/12  
Report Pass
3/13/12  
Report Pass
3/13/12  
Refer
4/10/12  
Refer
4/10/12  
Report Pass
4/13/12  
Report Pass
4/13/12  
Report Pass
4/17/12  
Report Pass
4/17/12  
Refer
4/24/12  
Report Pass
4/26/12  
Report Pass
4/26/12  
Refer
5/1/12  
Refer
5/1/12  
Report Pass
5/4/12  
Report Pass
5/4/12  
Report Pass
5/4/12  
Report Pass
5/4/12  
Engrossed
5/8/12  

Caption

An Act Concerning A "connecticut-made" Marketing Campaign.

Impact

The implementation of SB00075 is expected to have a positive influence on local economic development. By increasing awareness and appreciation for Connecticut-made products, the state hopes to stimulate local manufacturing businesses and ultimately contribute to job creation. The program described in the bill also underscores the importance of community engagement by involving local manufacturers, producers, and retailers in promoting their products. Additionally, the potential for matching private sector funds for this initiative could enhance the program's effectiveness and reach.

Summary

SB00075, titled 'An Act Concerning A Connecticut-Made Marketing Campaign', aims to establish a program to promote products produced within Connecticut. The bill mandates the Commissioner of Economic and Community Development to develop and administer a multimodal marketing campaign that encourages the purchase of Connecticut-made goods. It emphasizes the branding of local products through marketing initiatives, including television and radio advertisements. The intention is to bolster the state's manufacturing and production sectors by enhancing the visibility of local goods and fostering collaborations between manufacturers and retailers.

Sentiment

Overall, the sentiment surrounding SB00075 appears to be favorable among legislators and stakeholders who recognize the need for economic revitalization and increased support for local manufacturers. The unopposed vote during its passage indicates strong agreement on the bill's objectives. However, some concerns may arise regarding the requisite state funding and resource allocation necessary for launching and sustaining the marketing campaign, as the success of the program will heavily rely on effective implementation.

Contention

While the bill received unanimous support, potential points of contention could emerge around the long-term sustainability of the program and its administration. Stakeholders may question the level of emphasis placed on local products versus other economic initiatives, as well as how the effectiveness of the campaign will be measured. Furthermore, should the program face budget constraints, it may lead to discussions on prioritizing which aspects of the marketing campaign to fund, thereby impacting its overall scope and success.

Companion Bills

No companion bills found.

Previously Filed As

CT SB00001

An Act Concerning The Health And Safety Of Connecticut Residents.

CT SB00011

An Act Concerning Connecticut Resiliency Planning And Providing Municipal Options For Climate Resilience.

CT HB05150

An Act Concerning Cannabis And Hemp Regulation.

CT SB00002

An Act Concerning Artificial Intelligence.

CT SB00387

An Act Concerning The Use Of Online Donation Platforms For Political Campaigns.

CT HB05453

An Act Concerning The Membership And Processes Of The Connecticut Siting Council.

CT SB00003

An Act Concerning Consumer Protection.

CT HB05446

An Act Concerning Funding For Community Access Television, The Connecticut Television Network And Low-income Internet Access And Taxation Of Communications Services Providers.

CT HB05452

An Act Concerning Various Campaign Finance Reforms.

CT HB05001

An Act Supporting Connecticut Seniors And The Improvement Of Nursing And Home-based Care.

Similar Bills

CT HB07313

An Act Imposing A Surcharge On Income Derived From Investment Management Services.

CT HB05500

An Act Establishing The Connecticut Infrastructure Bank.

CT HB06671

An Act Concerning The Legislative Commissioners' Recommendations For Technical And Minor Revisions To The Government Administration Statutes.

CT HB05048

An Act Establishing The Chet Baby Scholars Program And Amending Statutes Relating To The Connecticut Student Loan Foundation.

CT SB00402

An Act Establishing The Connecticut Infrastructure Bank.

CT SB00065

An Act Concerning The Sale Of Farm Products As "connecticut-grown" And Certification For "connecticut-grown" Markets And Restaurants.

CT SB00348

An Act Concerning The Sale Of Farm Products As "connecticut-grown".

CT HB05489

An Act Concerning The Indexing Of Certain Personal Income Tax Thresholds And Exemption Amounts.