Connecticut 2019 Regular Session

Connecticut House Bill HB07008 Compare Versions

Version 1 (Old)

Version 2 (New)

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7	6		General Assembly Committee Bill No. 7008
8	7		January Session, 2019
9	8		LCO No. 5208
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12	11		Referred to Committee on COMMERCE
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14	13
15	14		Introduced by:
16	15		(CE)
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20	19		AN ACT IMPLEMENTING THE RECOMMENDATIONS OF T HE
21	20		WORKING GROUP ON A P UBLIC-PRIVATE PARTNERSHIP TO
22	21		RECRUIT BUSINESSES T O CONNECTICUT.
23	22		Be it enacted by the Senate and House of Representatives in General
24	23		Assembly convened:
25	24
26	25		Section 1. (Effective from passage) (a) Not later than January 1, 2020, 1
27	26		and within available appropriations, the Commissioner of Economic 2
28	27		and Community Development shall develop and implement a state 3
29	28		marketing strategy that includes the following components: (1) 4
30	29		Outreach to start-up businesses, entrepreneurs and other business 5
31	30		owners encouraging them to include positive portrayals of the state as 6
32	31		a good place to do business in video testimonials and social media 7
33	32		posts; (2) a social media photo competition highlighting the strengths 8
34	33		and beauty of the state, which may include the establishment of "I 9
35	34		Heart Connecticut" Twitter, Facebook and Instagram pages and the 10
36	35		use of the hashtag "#iheartconnecticut" or a variation of such hashtag; 11
37	36		(3) highlighting of the institutions of higher education in the state; and 12
38	37		(4) a media engagement campaign that includes, but need not be 13
39	38		limited to, engagement with newspaper editorial boards and other 14
40	39		print, television and social media networks to showcase positive 15
41		-	stories of businesses that are growing within and moving into the 16 Committee Bill No. 7008
	40	+	stories of businesses that are growing within and moving into the 16
	41	+	Committee Bill No. 7008
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48	46		state. The commissioner shall consult the business community and the 17
49	47		Connecticut Economic Resource Center in the process of developing 18
50	48		such marketing strategy. 19
51	49		(b) The commissioner shall examine the feasibility of including the 20
52	50		following components in the marketing strategy described in 21
53	51		subsection (a) of this section: (1) A "Connecticut Comeback" campaign 22
54	52		targeting former residents between the ages of thirty and forty-five 23
55	53		and encouraging such former residents to move back to Connecticut 24
56	54		through the use of personal testimonials, nostalgia and updates on 25
57	55		new initiatives and opportunities in the state; (2) improvement and 26
58	56		promotion of print marketing materials at airport lounges; (3) an 27
59	57		increase in the number of state officials that attend trade shows in 28
60	58		order to compete with the large presence of business recruiters from 29
61	59		other states; (4) an update to the state's "Still Revolutionary" logo or the 30
62	60		design of a new logo, including by engaging middle school students in 31
63	61		the state in an annual logo design competition; and (5) the 32
64		-	establishment of a "Made in Connecticut" day. Any such component 33
65		-	~~the~~ commissioner concludes to be feasible shall be included in the 34
	62	+	establishment of a Made in Connecticut Day. Any such component the 33
	63	+	commissioner concludes to be feasible shall be included in the 34
66	64		marketing strategy described in subsection (a) of this section. 35
67	65		(c) Prior to implementing the marketing strategy described in 36
68	66		subsection (a) of this section, the commissioner shall: (1) Review the 37
69	67		state's current marketing efforts and analyze the return on investment 38
70	68		from such marketing efforts, including, but not limited to, how much 39
71	69		of the state's new business and jobs and economic growth is 40
72	70		attributable to each other state and country in which the state currently 41
73	71		advertises; and (2) depending on the findings of such review, consider 42
74	72		implementing such marketing strategy in a more narrow, focused 43
75	73		approach centered on a smaller number of states and countries. 44
76	74		This act shall take effect as follows and shall amend the following
77	75		sections:
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79	77		Section 1 from passage New section
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80	79		Committee Bill No. 7008
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87		-	CE Joint Favorable
	84	+	Statement of Purpose:
	85	+	To implement the recommendations of the working group on a public-
	86	+	private partnership to recruit businesses to the state.
	87	+	[Proposed deletions are enclosed in brackets. Proposed additions are indicated by underline,
	88	+	except that when the entire text of a bill or resolution or a section of a bill or resolution is new, it is
	89	+	not underlined.]
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	91	+	Co-Sponsors: REP. SIMMONS, 144th Dist.
	92	+
	93	+	H.B. 7008
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