Florida 2022 2022 Regular Session

Florida House Bill H1095 Analysis / Analysis

Filed 01/18/2022

                    This docum ent does not reflect the intent or official position of the bill sponsor or House of Representatives. 
STORAGE NAME: h1095.RRS 
DATE: 1/18/2022 
 
HOUSE OF REPRESENTATIVES STAFF ANALYSIS  
 
BILL #: HB 1095    Telephone Solicitation 
SPONSOR(S): Beltran 
TIED BILLS:   IDEN./SIM. BILLS:  
 
REFERENCE 	ACTION ANALYST STAFF DIRECTOR or 
BUDGET/POLICY CHIEF 
1) Regulatory Reform Subcommittee  	Thompson Anstead 
2) Civil Justice & Property Rights Subcommittee   
3) Commerce Committee    
SUMMARY ANALYSIS 
Chapter 501, part IV, the Florida Telemarketing Act (FTA), requires non-exempt businesses engaged in 
telemarketing and their salespeople to be licensed by the Florida Department of Agriculture and Consumer 
Services (DACS) before operating in Florida.  
 
The law governing telephone solicitations in the state, the Florida Do Not Call Act, prohibits unsolicited 
telephonic sales calls and text messages from telemarketers. Residents who do not wish to receive unsolicited 
telephonic sales calls may have their residential, mobile, or paging device telephone number included on the 
Do Not Call List. DACS maintains the list, it is free to register, and a registered number remains on the list 
indefinitely. 
 
The law governing telephone solicitations also prohibits telephonic sales calls that use an automated system 
for the selection or dialing of telephone numbers or the playing of a recorded message (robocall) when a 
connection is completed without the prior express written consent of the called party. 
 
The bill makes the following changes to the law governing telephone solicitations: 
 Revises the description, in the definition of “prior express written consent,” of the type of automated 
calling system that must be used, to specifically be an automated system for the selection “and“ dialing 
of telephone numbers or the playing of a recorded message when a connection is completed to a 
number called. 
 Revises the definition of “unsolicited telephonic sales call" to mean a telephonic sales call other than a 
call made within 120 days after an express request of the called party. 
 Clarifies that the provisions requiring prior express written consent do not prohibit the use of an 
automated telephone dialing system with live messages if the call is made or message is given solely in 
response to an inquiry initiated by the called party.  
o However, the bill specifies that only two calls may be made or messages given in response to 
each such inquiry. 
 Clarifies that in order for a prevailing party to be awarded attorney fees and costs from a non prevailing 
party in civil litigation cases, such litigation must result from a violation, instead of a transaction 
involving a violation. 
 
The bill does not appear to have a fiscal impact on state or local government.  
 
The effective date of the bill is July 1, 2022.   STORAGE NAME: h1095.RRS 	PAGE: 2 
DATE: 1/18/2022 
  
FULL ANALYSIS 
I.  SUBSTANTIVE ANALYSIS 
 
A. EFFECT OF PROPOSED CHANGES: 
Current Situation 
 
Florida Telemarketing Act 
 
Chapter 501, part IV, the Florida Telemarketing Act (FTA), requires non-exempt businesses engaged in 
telemarketing and their salespeople to be licensed by the Florida Department of Agriculture and 
Consumer Services (DACS) before operating in Florida. Certain exempt entities must have a valid 
affidavit of exemption on file prior to operating in Florida. There are approximately 28 exemptions, 
including, but not limited to: soliciting for religious, charitable, political or educational purposes, 
research companies, newspapers, book and video clubs, cable television, and persons or companies 
with whom the consumer has a prior business relationship.
1
 
 
The FTA generally requires businesses that solicit the sale of consumer goods or services to: 
 Be licensed;
2
 
 Post a form of security;
3
  
 License all of their salespeople;
4
 and  
 Provide DACS with a list of all telephone numbers used to make sales calls.
5
 
 
An application for licensure as a telemarketer must include the applicant’s identifying information, prior 
experience in the field, criminal and administrative history, especially relating to fraud, theft, or unfair 
and deceptive trade practices, phone numbers from which the telemarketer will make sales calls, and 
parent or affiliate entity under which it will transact business, if applicable.
6
 
 
Additionally, a telemarketer applicant must submit with the application:  
 A script that will be used by its salespersons during calls, or other related literature;  
 The identity, address, date of birth, and alias of each of the applicant’s principal officers, 
directors, trustees, shareholders, owners, partners, office managers, and salespersons who are 
employed by or affiliated with the applicant; and  
 A $1,500 licensing fee.
7
 
 
In Florida, it is unlawful for telemarketers to: 
 Accept novelty payments.
8
  
 Employ or be affiliated with an unlicensed salesperson. 
 Be employed by or affiliated with an unlicensed commercial telephone seller. 
 Operate without a license. 
 Make calls before 8 a.m. or after 8 p.m. local time at the called person’s time zone. 
 Fail to provide the call recipient with their name and telephone number.
9
 
 
                                                
1
 S. 501.604, F.S. 
2
 S. 501.605, F.S. 
3
 Section 501.611, F.S., requires a $50,000 bond, irrevocable letter of credit issued for the applicant, or a certificate of deposit in favor 
of the Department for payment on findings of fraud, misrepresentation, breach of contract, or other violation by the applicant. 
4
 Section 501.607, F.S. 
5
 Section 501.605, F.S. 
6
 S. 501.605(2), F.S. 
7
 S. 501.605(5)(b), F.S. 
8
 S. 501.603(8), F.S., defines a “novelty payment” as a payment method that does not have systematic monitoring and includes 
remotely created checks, remotely created payment orders, cash-to-cash money transfers (such as Western Union) and cash reload 
mechanisms (such as MoneyPak or ReloadIt). Novelty payment methods are not systematically monitored, have little to no consumer 
protection in the case of fraud or theft, and are used frequently in scams and other fraudulent activity. 
9
 S. 501.616, F.S.  STORAGE NAME: h1095.RRS 	PAGE: 3 
DATE: 1/18/2022 
  
Violations of the FTA are punishable by a civil fine of up to $10,000 per violation,
10
 the imposition of 
criminal penalties, and up to a third degree felony with repeat violations constituting a second degree 
felony.
11
 DACS and the office of the state attorney have investigative authority, including the power to 
subpoena witnesses if a violation occurs.
12
 Reasonable attorney’s fees and costs may be awarded to 
the prevailing party in a civil action as part of a judgment or administrative order.
13
 
 
Telephone Solicitations 
 
Do Not Call List 
 
Section 501.059, F.S., is the section of Florida law that governs telephone solicitations. The law 
includes the Florida Do Not Call Act, also known as the "Do Not Call” list (list), which prohibits 
unsolicited telephonic sales calls and text messages from telemarketers.
14
 Residents who do not wish 
to receive unsolicited telephonic sales calls may have their residential, mobile, or paging device 
telephone number included on the list. DACS maintains the list, it is free to register, and a registered 
number remains on the list indefinitely.
15
 
 
An “unsolicited telephonic sales call” is defined as a telephonic sales call other than a call made: 
 In response to an express request of the person called; 
 Primarily in connection with an existing debt or contract, if payment or performance of such debt 
or contract has not been completed at the time of such call; 
 To a person with whom the telephone solicitor has a prior or existing business relationship; or 
 By a newspaper publisher or his or her agent or employee in connection with his or her 
business.
16
 
 
Telephone solicitors
17
 are prohibited from making telephonic sales calls
18
 to consumers who register for 
the list. A “telephonic sales call” means a telephone call, text message, or voicemail transmission to a 
consumer for the purpose of soliciting a sale of any consumer goods or services, soliciting an extension 
of credit for consumer goods or services, or obtaining information that will or may be used for the direct 
solicitation of a sale of consumer goods or services or an extension of credit for such purposes.
19
  
 
In addition to those consumers who are registered for the list, a telephone solicitor may not call or text a 
consumer who previously communicated to the telephone solicitor that they do not wish to be 
contacted. Businesses and charities are required to maintain a list of consumers who have made a do-
not-call registration request, and it is a violation to call a consumer who has asked to be placed on the 
company's do-not-call list.
20
  
 
When a telephone number is made available through a caller ID service during a telephonic sales call, 
the solicitor must ensure that the number is capable of receiving phone calls, and that the dialing of the 
                                                
10
 S. 501.619, F.S. 
11
 S. 501.623, F.S. 
12
 S. 501.617, F.S. 
13
 S. 501.621, F.S. 
14
 See s. 501.059, F.S. 
15
 Department of Agriculture and Consumer Services, Florida Do Not Call, https://www.fdacs.gov/Consumer-Resources/Florida-Do-
Not-Call (last visited Jan. 15, 2022). 
16
 S. 501.059(1)(k), F.S. 
17
 Section 501.059(1)(i), F.S., defines “Telephone solicitor” as “a natural person, firm, organization, partnership, association, or 
corporation, or a subsidiary or affiliate thereof, doing business in this state, who makes or causes to be made a telephonic sales call, 
including, but not limited to, calls made by use of automated dialing or recorded message devices.” 
18
 S. 501.059(1)(j), F.S., defines “Telephonic sales call” as a telephone call, text message, or voicemail transmission to a consumer for 
the purpose of soliciting a sale of any consumer goods or services, soliciting an extension of credit for consumer goods or services, or 
obtaining information that will or may be used for the direct solicitation of a sale of consumer goods or services or an extension of 
credit for such purposes. 
19
 S. 501.059(1)(j), F.S. 
20
 S. 501.059(5), F.S.  STORAGE NAME: h1095.RRS 	PAGE: 4 
DATE: 1/18/2022 
  
number will connect the call recipient with the telephone solicitor or the seller on behalf of which the 
phone call was placed.
21
 
 
Anyone who receives an unsolicited sales call can report the call to DACS using the online Do Not Call 
Complaint Form.
22
 
 
Prior Express Written Consent 
 
A component of the law governing telephone solicitations also prohibits automated telephonic sales 
calls without the prior express written consent of the called party.
23
 
 
"Prior express written consent" is defined as a written agreement that: 
 Bears the signature of the called party; 
 Clearly authorizes the person making or allowing the placement of a telephonic sales call by 
telephone call, text message, or voicemail transmission to deliver or cause to be delivered to the 
called party a telephonic sales call using an automated system for the selection or dialing of 
telephone numbers, the playing of a recorded message when a connection is completed to a 
number called, or the transmission of a prerecorded voicemail; and 
 Includes the telephone number to which the signatory authorizes a telephonic sales call to be 
delivered.
24
 
 
Prior express written consent must include a clear and conspicuous disclosure informing the called 
party that: 
 By executing the agreement, the called party authorizes the person making or allowing the 
placement of a telephonic sales call to deliver or cause to be delivered a telephonic sales call to 
the called party using an automated system for the selection or dialing of telephone numbers or 
the playing of a recorded message when a connection is completed to a number called; and 
 He or she is not required to directly or indirectly sign the written agreement or to agree to enter 
into such an agreement as a condition of purchasing any property, goods, or services.
25
 
 
There is a rebuttable presumption that a telephonic sales call made to any area code in this state is 
made to a Florida resident or to a person in this state at the time of the call.
26
 
 
Violations 
 
A telephone solicitor who violates the provisions of Florida’s “Do Not Call” program is currently subject 
to an injunction and a civil penalty
27
 with a maximum fine of $10,000 per violation, or an administrative 
fine
28
 with a maximum of $1,000 per violation. Additionally, a telephone solicitor may be subject to 
responsibility for the consumer’s attorney fees and costs.
29
 
 
A called party who is aggrieved by a violation may bring an action for an injunction and actual damages 
or $500, whichever is greater.
30
 
 
                                                
21
 S. 501.059(8)(b), F.S. 
22
 Department of Agriculture and Consumer Services, Florida Do Not Call, https://www.fdacs.gov/Consumer-Resources/Florida-Do-
Not-Call (last visited Jan. 15, 2022). 
23
 S. 501.059(8)(a), F.S. 
24
 S. 501.059(1)(g), F.S. 
25
 S. 501.059(1)(g)4., F.S. 
26
 S. 501.059(8)(d), F.S. 
27
 S. 501.059(9)(a), F.S. 
28
 S. 501.059(9)(b), F.S. 
29
 S. 501.059(11), F.S. 
30
 S. 501.059(10)(a), F.S.  STORAGE NAME: h1095.RRS 	PAGE: 5 
DATE: 1/18/2022 
  
Courts that find that a defendant willfully or knowingly violated these provisions, are authorized to, in 
their discretion, increase the amount of the award to not more than three times the amount of 
damages.
31
 
 
Telephone Consumer Protection Act (TCPA) History 
 
In an effort to address a growing number of telephone marketing calls, Congress enacted the 
Telephone Consumer Protection Act (TCPA) in 1991. The TCPA restricts the making of telemarketing 
calls and the use of automatic telephone dialing systems and artificial or prerecorded voice messages. 
The rules apply to common carriers as well as to other marketers. In 1992, the Commission adopted 
rules to implement the TCPA, including the requirement that entities making telephone solicitations 
institute procedures for maintaining company-specific do-not-call lists.
32
 
 
In July 2015, the Federal Communications Commission (FCC) established rules indicating that 
telephone carriers can block unwanted calls at the request of consumers.
33
 Following the FCC’s ruling, 
the National Association of Attorneys General (NAAG) called upon the major telephone carriers to do 
more to provide these services to consumers.
34
 Currently there are a number of call-blocking 
applications that provide some relief from unwanted and spam calls.
35
  
 
On November 16, 2017, the FCC adopted new rules to allow voice service providers to proactively 
block certain types of robocalls that are likely to be fraudulent because they come from certain types of 
phone numbers, including those that do not or cannot make outgoing calls.
36
 For example, perpetrators 
have used IRS phone numbers that do not dial out to impersonate the tax agency, informing the people 
who answer that they are calling to collect money owed to the U.S. government. Such calls appear to 
be legitimate to those who receive them and can result in fraud or identity theft. Service providers now 
can block such calls, as well as calls from invalid numbers, such as those with area codes that do not 
exist, from numbers that have not been assigned to a provider, and from numbers allocated to a 
provider but not currently in use.
37
 
 
The FCC requires telemarketers to transmit caller identification information, including the number and 
name of the caller. The telephone number provided must permit any individual to make a do-not-call 
request during regular business hours. It also provides that any person or entity that engages in 
telemarketing is prohibited from blocking the transmission of caller identification information. However, 
tax-exempt nonprofit organizations are not required to comply with these rules.
38
 
 
With regard to telephone carriers, the FCC allows carriers to offer their customers external call-blocking 
apps on their landlines and allows carriers to block certain illegal robocalls directly. In addition, in 
December 2019, Congress enacted the “TRACED Act” to aid enforcement efforts between law 
enforcement agencies and the private sector on traceback issues, and required the FCC to issue rules 
“for the registration of a single consortium that conducts private-led efforts to trace back the origin of 
suspected unlawful robocalls.”
39
 In July 2020, the FCC designated the US Telecom-led Industry 
                                                
31
 S. 501.059(10)(b), F.S. 
32
 Federal Communications Commission, FCC Actions on Robocalls, Telemarketing, https://www.fcc.gov/general/telemarketing-and-
robocalls (last visited Jan. 15, 2022).  
33
 Declaratory Ruling and Order, In the Matter of Rules and Regulations Implementing the Telecommunications Consumer Protection 
Act of 1991, 30 FCC Rcd. 7961 (July 10, 2015). 
34
 National Association of Attorneys General, Do Not Call: The History of Do Not Call and How Telemarketing Has Evolved, 
https://www.naag.org/consumer-protection/attorney-general-journal/do-not-call-the-history-of-do-not-call-and-how-telemarketing-
has-evolved/ (last visited Jan. 15, 2022).  
35
 CTIA, The Wireless Association, How to Stop Robocalls, https://www.ctia.org/consumer-tips/robocalls (last visited Jan. 15, 2022). 
36
 32 FCC Rcd 9706 (11). 
37
 Federal Communications Commission, Stop Unwanted Calls and Texts, https://www.fcc.gov/consumers/guides/stop-unwanted-
calls-and-texts (last visited Jan. 15, 2022). 
38
 47 C.F.R. § 64.1601. 
39
 Pallone-Thune Telephone Robocall Abuse Criminal Enforcement and Deterrence Act, Pub. L. No. 116-105, 133 Stat. 3274 (2019).  STORAGE NAME: h1095.RRS 	PAGE: 6 
DATE: 1/18/2022 
  
Traceback Group (ITG) as the Official Consortium for coordinating industry-led efforts to trace back the 
origin of suspected unlawful robocalls.
40
 
 
According to the ITG’s first annual report, in 2019, over 100 companies participated in over 1,000 ITG 
traceback investigations, implicating more than 10 million illegal robocalls and resulting in more than 20 
subpoenas and/or civil investigative demands from federal and state enforcement agencies.
41
 
 
The ITG reported in a letter to the FCC on November 13, 2020, that about 100 providers have failed to 
cooperate with the ITG, including approximately 30 that are based in the United States.
 42
 The ITG 
encouraged the FCC to bring aggressive enforcement against robocallers and voice service providers 
that routinely refuse to participate in the traceback process.
43
 
 
In its Fourth Report and Order on Advanced Methods to Target and Eliminate Unlawful Robocalls 
released December 30, 2020, the FCC required “all voice service providers to respond to traceback 
requests from the FCC, civil and criminal law enforcement and the Consortium.”
 44
 
 
The TRACED Act requires the FCC to issue an annual public notice seeking applicants to serve as the 
registered consortium.
45
 On August 25, 2021, the FCC selected the Traceback Group to continue as 
the registered consortium.
46
 
 
National Do Not Call Registry 
 
Although individual states were first to address consumers’ requests to stop unwanted telemarketing 
calls,
47
 the federal government soon followed with a National Do Not Call Registry in 2003.
48
 In July 
2003, the federal government issued a report and order establishing the National Do Not Call registry. 
The national registry covers all telemarketers (with the exception of certain nonprofit organizations), 
and applies to both interstate and intrastate calls. The registry is administered by the FTC. To reduce 
the number of hang-up and dead air calls consumers experience, the Commission’s telemarketing rules 
also contain restrictions on the use of autodialers and requirements for transmitting caller ID 
information.  
 
As the National Do Not Call Registry has gained popularity, some states have decided to forgo the 
expense of maintaining their own lists. As of September 2017, only 12 states maintained their own Do 
Not Call lists: Colorado, Florida, Indiana, Louisiana, Massachusetts, Mississippi, Missouri, Oklahoma, 
Pennsylvania, Tennessee, Texas and Wyoming.
49
  
 
Constitutionality of Do Not Call Registries 
 
                                                
40
 USTelecom The Broadband Association, FCC Names USTelecom’s Industry Traceback Group as Official Robocall Traceback 
Consortium, https://www.ustelecom.org/fcc-names-ustelecoms-industry-traceback-group-as-official-robocall-traceback-consortium/ 
(last visited Jan. 15, 2022).  
41
 InsideArm, The Latest Developments in the World of Call Delivery, https://www.insidearm.com/news/00047073-latest-
developments-world-call-delivery/ (last visited Jan. 15, 2022). 
42
 USTelecom, Enforcement Bureau Requests Information on the Status of Private-Led 
Traceback Efforts of Suspected Unlawful Robocalls, EB Docket No. 20-195, Nov. 13, 2020, 
https://docs.fcc.gov/public/attachments/DOC-368957A2.pdf (last visited Jan. 15, 2022). 
43
 InsideArm, The Latest Developments in the World of Call Delivery, https://www.insidearm.com/news/00047073-latest-
developments-world-call-delivery/ (last visited Jan. 15, 2022). 
44
 Federal Communications Commission, Fourth Report and Order, Dec. 29, 2020, https://docs.fcc.gov/public/attachments/FCC-20-
187A1.pdf (last visited Jan. 15, 2022). 
45
 TRACED Act, § 13(d)(2). 
46
 Federal Communications Commission, Report and Order DA 21-1047, Aug. 25, 2021, https://www.fcc.gov/document/fcc-retains-
industry-traceback-group-robocall-consortium (last visited Jan. 15, 2022).  
47
 At least 28 states, starting with Florida in 1987, have implemented Do Not Call registries. 
48
 Federal Trade Commission, National Do Not Call Registry, https://www.donotcall.gov/ (last visited Jan. 15, 2022). 
49
 Donald Peterson, TCPA – Telephone Consumer Protection Act, State Do Not Call Lists, https://tcpa.mobi/state-do-not-call-
list/#:~:text=Today%20(September%2C%202017)%2C,and%20Wyoming, (last visited Jan. 15, 2022).   STORAGE NAME: h1095.RRS 	PAGE: 7 
DATE: 1/18/2022 
  
Do Not Call registries have been subject to numerous state and federal lawsuits challenging their 
constitutionality. These suits have failed and the National Registry has been upheld. The courts have 
found that the Do Not Call Registry is a reasonable restriction on commercial speech and that the FTC 
is authorized to promulgate rules for the registry. The Tenth Circuit Court of Appeals has stated, “the 
do-not-call registry prohibits only telemarketing calls aimed at consumers who have affirmatively 
indicated that they do not want to receive such calls and for whom such calls would constitute and 
invasion of privacy.” Thus, the government may have a role in restricting the ability of a telemarketer to 
reach a household via telephone, and because the government has left the ultimate decision of 
whether or not to be placed on the registry up to the individual, the government did not restrict the First 
Amendment rights of the solicitor.
50
   
 
Claims of preemption have also been unsuccessful. The TCPA’s non-preemption clause,
51
 often 
referred to as the savings clause, has been relied upon by courts to uphold states’ Do Not Call 
Registries. The clause states that: “[n]othing in this section or in the regulations prescribed under this 
section shall preempt any State law that imposes more restrictive intrastate requirements or regulation.” 
The clause indicates specific types of actions that a state may prohibit or place more restrictive 
regulations on, such as sending unsolicited advertisements via fax, regulation of the use of automatic 
dialing systems and prerecorded messages, and the making of telephone solicitations.
52
  
 
The TPCA is silent on a state’s ability to place regulations that are more stringent than the TCPA 
requirements for interstate calls.
53
 However, at least one court has held that state regulations and 
prohibitions of telemarketing can cross state lines.
54
 
  
Caller ID and “Spoofing” 
 
“Spoofing” is the practice of altering or manipulating the caller ID information that is received in 
conjunction with an incoming telephone call. In the past, caller ID services were not common and 
spoofing required special equipment or a relatively high degree of technical sophistication. However, 
advances in technology, such as the proliferation of cellular phones, cell phone applications, and the 
widespread availability of Voice over Internet Protocol (VoIP) allows anyone to inexpensively spoof his 
or her caller ID using the services of a third-party spoofing provider.
55
 For example, one such spoofing 
provider allows a consumer to download an app on their smartphone, purchase credits towards call 
time, and simply input the number that they want displayed on the receiving end in order to place an 
untraceable, spoofed call.
56
 
 
In response to the growing practice of spoofing, Congress amended the TCPA to add the Truth in 
Caller ID Act of 2009. Under the Act and FCC rules, a person or entity is prohibited from transmitting 
false or misleading caller ID information “with the intent to defraud, cause harm, or wrongly obtain 
anything of value,” and carries a penalty of up to $10,000 for each violation.
57
 However, spoofing is not 
illegal when no harm is intended or caused, or if the caller has legitimate reasons to hide his or her 
information. Examples may include law enforcement agencies working on cases, victims of domestic 
abuse, or doctors who wish to discuss private medical matters.
58
 
 
                                                
50
 Mainstream Marketing Services Inc v. Federal Trade Commission, 358 F.3d 1228 (10th Cir. 2004).  
51
 47 U.S.C. § 227(f)(1). 
52
 National Association of Attorneys General, Do Not Call: The History of Do Not Call and How Telemarketing Has Evolved, 
NAGTRI Journal, Vol. 1 No. 4. 
53
 47 U.S.C. s. 227 (f)(1).  
54
 See Patriotic Veterans, Inc. v. Indiana, 736 F.3d 1041 at 1044-45 (7th Cir. 2013) and Patriotic Veterans, Inc. v. State of Indiana, 
No. 16-2059 (7th Cir. 2017)( “Preventing automated messages to persons who don’t want their peace and quiet disturbed is a valid 
time, place, and manner restriction.”). 
55
 See FCC 11-100, Rules and Regulations Implementing the Truth in Caller ID Act of 2009, WC Docket No. 11-39, (June 22, 2011), 
at 9116, https://apps.fcc.gov/edocs_public/attachmatch/FCC-11-100A1_Rcd.pdf (last visited Jan. 15, 2022). 
56
 Business Insider, It’s Surprisingly Easy for a Hacker to Call Anyone From Your Personal Phone Number (March 1, 2016), 
http://www.businessinsider.com/phone-number-spoofing-2016-2 (last visited Jan. 15, 2022).  
57
 47 U.S.C. § 227(e). 
58
 Federal Communications Commission, Caller ID Spoofing, https://www.fcc.gov/consumers/guides/spoofing-and-caller-id (last 
visited Jan. 15, 2022).  STORAGE NAME: h1095.RRS 	PAGE: 8 
DATE: 1/18/2022 
  
In 2008, Florida passed its own anti-spoofing legislation, The Florida Caller ID Anti-Spoofing Act 
(2008).
59
 The Act prohibits any person from: 
 Making a call with knowledge that false information was entered into a telephone caller ID 
system with the intent to deceive, defraud, or mislead the call’s recipient; and 
 Entering false information into a telephone caller ID system “with the intent to deceive, 
defraud, or mislead” the call’s recipient.  
 
However, a U.S. District Court in Miami found that Florida’s Caller ID Anti-Spoofing Act (2008) violated 
the Commerce Clause of the United State Constitution because it had the effect of controlling spoofing 
practices that took place entirely outside the state, wherein individuals or companies could not 
ascertain what telephone numbers are subject to Florida law, and would have to subject all of their call 
practices to Florida law to avoid liability.
60
 Similarly, in 2011, a federal court in Mississippi struck 
Mississippi’s anti-spoofing law, which was substantially similar to Florida’s.
61
 
 
Spam Robocalls 
 
According to the American Association of Retired Persons (AARP), robocalls have become an 
epidemic. YouMail, a company that provides call-blocking and call-management services, estimates 
that there were 58.5 billion robocalls in the U.S. in 2019 and that 44 percent of them were placed by 
scammers.
62
 
 
A February 2021 survey found that 46 percent of Americans reported receiving spam phone calls on 
their cell phone every day, and another 24 percent receiving them multiple times per week.
63
 
 
Scammers often use caller ID spoofing to mask their true location and make it appear the call is from a 
legitimate or local number to raise the odds of the called party to answer. What follows is a robotic 
voice on the other end claiming to represent a utility, a name-brand company or a government agency 
(such as the Social Security Administration or the Internal Revenue Service). It might offer a free 
cruise, inexpensive health insurance or a low-interest loan. Answering and/or engaging with the call 
may lead to a live scammer, who realizes they have found a “live” number, and thus may call 
repeatedly.
64
 
 
Many robocalls are legal. The FCC allows such robocalls for informational or noncommercial purposes, 
such as polling, political campaigning and outreach by nonprofit groups. 
 
Advances in technology have magnified fundamental flaws in the American phone system, enabling 
unrelenting robocalls from untraceable origins. As a result, it is incredibly profitable to use spam calls to 
drive business whether the caller is a scammer or an actual business using telemarketing to increase 
sales.
65
 
 
Consent and Revocation 
 
The TCPA prohibits a telemarketer from using an automatic telephone dialing system (ATDS) to place 
                                                
59
 S. 817.487, F.S. (2008). 
60
 TelTech Systems, Inc. v. McCollum, No. 08-61664-CIV-MARTINEZ-BROWN (S.D. Fla. Filed Oct. 16, 2008). 
61
 TelTech Systems, Inc. v. Barbour, 866 F. Supp. 2d 571 (S.D. Miss. 2011), aff’d sub nom Teltech Systems, Inc. v. Bryant, 702 F. 2d 
232 (5th Cir. 2012). 
62
 American Association of Retired Persons, Robocalls, https://www.aarp.org/money/scams-fraud/info-
2019/robocalls.html?CMP=KNC-DSO-Adobe-Google-FRD-Ongoing-Robocalls-NonBrand-Exact-
Robocalls&gclid=EAIaIQobChMIlvmq_4Sr7wIVFYvICh2RAwjqEAA YA iAAEgJD4vD_BwE&gclsrc=aw.ds (last visited Jan. 15, 
2022). 
63
 Simon van Zuylen-Wood, How Robo-Callers Outwitted the Government and Completely Wrecked the Do Not Call List (Jan. 11, 
2018), https://www.washingtonpost.com/lifestyle/magazine/how-robo-call-moguls-outwitted-the-government-and-completely-
wrecked-the-do-not-call-list/2018/01/09/52c769b6-df7a-11e7-bbd0-9dfb2e37492a_story.html?utm_term=.8a6e6ea55f32 (Last visited 
Jan. 15, 2022). 
64
  AARP, supra note 62. 
65
 AARP, supra note 62.  STORAGE NAME: h1095.RRS 	PAGE: 9 
DATE: 1/18/2022 
  
a call or send a text message to a cell phone without the recipient’s “prior express consent.”
66
 The 
type of consent depends on the nature of the call or text. Consent generally can be revoked by any 
reasonable method. However, some courts recently have considered whether revocation may be 
restricted in circumstances where the consent is included on a bilateral agreement.
67
 
 
There are two types of prior consent provided under the TCPA: 
 Prior express consent is required to place autodialed, non-solicitation calls or texts to a cell 
phone.  
 Prior express written consent is a heightened form of consent, must be evidenced by a 
written agreement signed by the call recipient, and is required to place autodialed telemarketing 
or advertising calls or texts to a cell phone. The written agreement must include a clear and 
conspicuous disclosure informing the consumer signing that: 
o By signing the agreement, the consumer is authorizing autodialed telemarketing or 
advertising calls or texts; and  
o The consumer is not required to sign the agreement as a condition of purchasing any 
property, goods, or services.
68
 
 
Prior express consent can be written or verbal. Voluntarily providing one’s cellular number also 
constitutes prior express consent where: 
 The individual gives “prior express consent” to be called or texted at the number provided; 
 The individual has provided his or her number to the party calling or texting; and  
 There is some relation between the communications and the reason for which an individual 
provided his or her number.
69
 
 
Prior express written consent is required for calls or texts to cell phones that introduce an 
advertisement,
70
 or constitute “telemarketing”
71
 and are sent using an ATDS. The TCPA’s advertising 
prong merely requires introducing at the most basic level the commercial availability of a service. In 
similar fashion, telemarketing occurs when the context of a text or call indicates that it was initiated and 
transmitted to a person for promoting property, goods, or services. Neither the TCPA nor its 
implementing regulations require an explicit mention of a good, product, or service where the 
implication of an improper purpose is clear from the context.
72
 
 
Revocation of consent is controlled by the consenting party, and may be communicated orally or in 
writing by any reasonable means. However, where consent is contractually provided, as in credit 
agreements, the parties can bargain to require mutuality or particular revocation methods. Recently, a 
number of courts have addressed whether a consumer may unilaterally revoke consent when it is a 
term in a bargained-for contract.
73
 
 
In 2017, the Second Circuit Court of Appeal held that a consumer may not unilaterally revoke 
consent in a bargained-for, bilateral contract.
74
 The court based its decision on “black-letter” contract 
law, referring to a fundamental aspect of contractual relationships that one party may not alter or 
revoke a term of a bilateral agreement without the other party’s consent. The court found that a 
consumer, having consented to be contacted via an auto-dialer, could not unilaterally revoke consent 
without the caller’s permission. Notably, the court distinguished case law from the Third and Eleventh 
                                                
66
 47 U.S.C. § 227(b)(1)(A)(iii). 
67
 The National Law Review, Consent and Revocation Under the TCPA, https://www.natlawreview.com/print/article/consent-and-
revocation-under-tcpa (last visited Jan. 15, 2022). 
68
 Id. 
69
 Federal Communications Commission, Rules & Regulations Implementing the TCP Act of 1991 et al., 30 FCC Rcd at 7991–92. 
70
 47 C.F.R. § 64.1200(f)(1), defines an “advertisement” as “any material advertising the commercial availability or quality of any 
property, goods, or services,” and “telemarketing” is defined as “the initiation of a telephone call or message for the purpose of 
encouraging the purchase or rental of, or investment in, property, goods, or services, which is transmitted to any person.” 
71
 47 C.F.R. § 64.1200(f)(12). 
72
 The National Law Review, supra note 67. 
73
 Id. 
74
 Reyes v. Lincoln Auto. Fin. Servs., 861 F.3d 51, 53 (2d Cir. 2017).  STORAGE NAME: h1095.RRS 	PAGE: 10 
DATE: 1/18/2022 
  
Circuit Courts of Appeal, where consumers retained their ability to revoke consent because it was given 
in credit applications, rather than as part of a bilateral contract.
75
 
 
In 2018, a United States District Court in Florida also held that consent provided by contract cannot be 
unilaterally revoked.
76
 The court noted that no provision in the TCPA indicates that contractually-
granted consent can be unilaterally revoked where it would contradict black-letter contract law. The 
court held that a consumer who has consented to auto-dialed communication in a contract for services 
cannot later revoke such consent.
77
  
 
However, other courts have disagreed, rejecting the argument that consent is irrevocable. In 2018, a 
United States District Court in Tennessee adopted the general rule that consumer consent may be 
revoked at any time by “any reasonable means.”
78
 The court held that consumers retain the ability to 
revoke their prior consent despite having a bilateral agreement with the caller. Other courts have also 
allowed for revocation of consent by any means in the absence of a contractual restriction on the 
means by which a consumer may revoke consent.
79
 
 
In December 2020, the U.S. Supreme Court heard oral arguments in a landmark case regarding 
whether consumers can sue a company for using an ATDS to text or call the consumers at a phone 
number saved in the company’s system. At issue was the meaning of the TCPA’s prohibition on using 
an ATDS to transmit communications to cell phones. The question before the Supreme Court was 
“whether the definition of ATDS in the TCPA encompasses any device that can ‘store’ and 
‘automatically dial’ telephone numbers, even if the device does not use a random or sequential number 
generator.”
80
 
 
On April 1, 2021, the U.S. Supreme Court issued its decision. The Court ruled that to qualify as an 
ATDS under the TCPA, a device must have the capacity to either store a telephone number using a 
random or sequential number generator or produce a telephone number using a random or sequential 
number generator. The Court concluded that merely having the capacity to store numbers and dial 
them automatically is not enough to make a device qualify as an ATDS.
81
 
 
Currently, the TCPA rules require telemarketers to: 
 Obtain prior express written consent from consumers before robocalling them;  
 No longer be able to use an "established business relationship" to bypass the consent 
requirement; and 
 Provide an automated, interactive "opt-out" mechanism during each robocall so consumers can 
immediately tell the telemarketer to stop calling.
82
 
 
The TCPA includes a private right of action.
83
 A caller who places a call to a cell phone without consent 
using an ATDS is subject to $500 in damages per call. The damages amount is $1,500 per call if the 
court finds that the defendant willfully or knowingly committed the violation.
84
 
 
The Florida telephone solicitation law prohibits robocalls without the prior express written consent of the 
called party.
85
 When the called party has given such consent, robocalls are only allowed in certain 
circumstances through the use of an “automated system for the selection or dialing of telephone 
numbers or the playing of a recorded message” when a connection is completed to a number called.
86
 
                                                
75
 The National Law Review, supra note 67. 
76
 Medley v. Dish Network, LLC, Case No. 8:16-cv-2534-T-36TBM, 2018 WL 4092120, at *10 (M.D. Fla. Aug. 27, 2018). 
77
 The National Law Review, supra note 67. 
78
 Ammons v. Ally Fin., Inc., Case No. 3:17-cv-00505, 2018 WL 3134619, at *15 (M.D. Tenn. June 27, 2018). 
79
 Few v. Receivables Performance Mgmt., Case No. 1:17-CV-2038-KOB, 2018 WL 5923765 at *1 (N.D. Ala. Nov. 13, 2018). 
80
 Facebook, Inc., Petitioner vs. Noah Duguid, et al., U.S., No. 19-511. 
81
 Id. 
82
 FCC, supra note 32. 
83
 47 U.S.C. § 227(b)(3). 
84
 Id. at § 227(b)(3)(B)-(C). 
85
 S. 501.059(8), F.S. 
86
 Id.  STORAGE NAME: h1095.RRS 	PAGE: 11 
DATE: 1/18/2022 
  
 
Effect of the Bill 
 
The bill makes the following changes to the law governing telephone solicitations: 
 Revises the description, in the definition of “prior express written consent,” of the type of automated 
calling system that must be used, to specifically be an automated system for the selection “and“ 
dialing of telephone numbers or the playing of a recorded message when a connection is completed 
to a number called. 
 Revises the definition of “unsolicited telephonic sales call" to mean a telephonic sales call other 
than a call made within 120 days after an express request of the called party. 
 Clarifies that the provisions requiring prior express written consent do not prohibit the use of an 
automated telephone dialing system with live messages if the call is made or message is given 
solely in response to an inquiry initiated by the called party.  
o However, the bill specifies that only two calls may be made or messages given in response 
to each such inquiry. 
 Clarifies that in order for a prevailing party to be awarded attorney fees and costs from a non 
prevailing party in civil litigation cases, such litigation must result from a violation, instead of a 
transaction involving a violation. 
 
B. SECTION DIRECTORY: 
Section 1: Amends s. 501.059, F.S., 501.059, F.S.; revising definitions; conforming a provision; 
authorizing the use of automated telephone dialing systems with live messages in 
response to certain inquiries; providing a limitation; revising provisions for the award of 
attorney fees and costs. 
 
Section 2: Provides an effective date. 
 
II.  FISCAL ANALYSIS & ECONOMIC IMPACT STATEMENT 
 
A. FISCAL IMPACT ON STATE GOVERNMENT: 
 
1. Revenues: 
None. 
 
2. Expenditures: 
None. 
 
B. FISCAL IMPACT ON LOCAL GOVERNMENTS: 
 
1. Revenues: 
None. 
 
2. Expenditures: 
None. 
 
C. DIRECT ECONOMIC IMPACT ON PRIVATE SECTOR: 
The bill may have an indeterminate negative fiscal impact on legitimate telemarketers to the extent they 
do not currently engage in business practices consistent with the requirements in the bill.  
 
The bill may protect consumers from unwanted and fraudulent telephone solicitations. 
 
D. FISCAL COMMENTS: 
None.  STORAGE NAME: h1095.RRS 	PAGE: 12 
DATE: 1/18/2022 
  
 
III.  COMMENTS 
 
A. CONSTITUTIONAL ISSUES: 
 
 1. Applicability of Municipality/County Mandates Provision: 
Not Applicable. This bill does not appear to affect county or municipal governments. 
 
 2. Other: 
None. 
 
B. RULE-MAKING AUTHORITY: 
The bill does not appear to create a need for rulemaking or rulemaking authority.  
 
C. DRAFTING ISSUES OR OTHER COMMENTS: 
None. 
 
IV.  AMENDMENTS/ COMMITTEE SUBSTITUTE CHANGES