| 1 | 1 | | 25 LC 52 0723 |
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| 2 | 2 | | House Bill 401 |
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| 3 | 3 | | By: Representatives Frye of the 122 |
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| 4 | 4 | | nd |
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| 5 | 5 | | , Momtahan of the 17 |
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| 6 | 6 | | th |
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| 7 | 7 | | , Ridley of the 22 |
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| 8 | 8 | | nd |
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| 9 | 9 | | , Bell of the |
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| 10 | 10 | | 75 |
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| 11 | 11 | | th |
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| 12 | 12 | | , Roberts of the 52 |
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| 13 | 13 | | nd |
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| 14 | 14 | | , and others |
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| 15 | 15 | | A BILL TO BE ENTITLED |
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| 16 | 16 | | AN ACT |
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| 17 | 17 | | To amend Chapter 9 of Title 33 of the Official Code of Georgia Annotated, relating to |
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| 18 | 18 | | 1 |
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| 19 | 19 | | regulation of rates, underwriting rules, and related organizations, so as to prohibit insurers2 |
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| 20 | 20 | | from considering advertising costs when making or using insurance rates; to provide for a3 |
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| 21 | 21 | | definition; to provide for related matters; to repeal conflicting laws; and for other purposes.4 |
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| 22 | 22 | | BE IT ENACTED BY THE GENERAL ASSEMBLY OF GEORGIA:5 |
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| 23 | 23 | | SECTION 1.6 |
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| 24 | 24 | | Chapter 9 of Title 33 of the Official Code of Georgia Annotated, relating to regulation of7 |
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| 25 | 25 | | rates, underwriting rules, and related organizations, is amended in Code Section 33-9-2,8 |
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| 26 | 26 | | relating to definitions, by adding a new paragraph to read as follows: 9 |
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| 27 | 27 | | "(0.5) 'Advertising costs' means any expenditures an insurer incurs to promote its |
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| 28 | 28 | | 10 |
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| 29 | 29 | | products, services, or brand through any media channel."11 |
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| 30 | 30 | | SECTION 2.12 |
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| 31 | 31 | | Said chapter is further amended in Code Section 33-9-4, relating to standards applicable to13 |
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| 32 | 32 | | making and use of rates, by striking "and" at the end of paragraph (9), replacing the period14 |
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| 33 | 33 | | at the end of paragraph (10) with "; and", and adding a new paragraph to read as follows: 15 |
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| 34 | 34 | | H. B. 401 |
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| 35 | 35 | | - 1 - 25 LC 52 0723 |
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| 36 | 36 | | "(11) No insurer shall base any standard or rating plan in whole or in part, directly or16 |
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| 37 | 37 | | indirectly, upon advertising costs."17 |
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| 38 | 38 | | SECTION 3.18 |
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| 39 | 39 | | All laws and parts of laws in conflict with this Act are repealed.19 |
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| 40 | 40 | | H. B. 401 |
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| 41 | 41 | | - 2 - |
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