Georgia 2025-2026 Regular Session

Georgia House Bill HB566 Compare Versions

OldNewDifferences
1-25 LC 59 0126S
2-The House Committee on Creative Arts and Entertainment offers the following substitute
3-to HB 566:
1+25 LC 59 0112
2+House Bill 566
3+By: Representatives Hong of the 103
4+rd
5+, Jones of the 25
6+th
7+, Carpenter of the 4
8+th
9+, Frye of the
10+122
11+nd
12+, Gunter of the 8
13+th
14+, and others
415 A BILL TO BE ENTITLED
516 AN ACT
6-To amend Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling1
17+To amend Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling
18+1
719 and other trade practices, so as to enact the "NO FAKES Act of 2025"; to protect intellectual2
820 property rights in the voice and visual likeness of individuals; to provide for the3
921 characteristics of a right to use the voice or visual likeness in a digital replica; to provide for4
1022 licensing and transferability of a right; to require the Secretary of State to maintain a5
11-directory of certain post-mortem digital replication rights and a directory of designated6
12-agents; to authorize the Secretary of State to make interpretations and resolve ambiguities7
13-in carrying out provisions of this article; to provide for rules and regulations; to provide for8
14-civil liability for the unauthorized use of a digital replica; to provide for penalties; to bar9
15-liability arising from retroactive application of this Act; to provide for definitions; to provide10
16-for an effective date; to repeal conflicting laws; and for other purposes.11
17-BE IT ENACTED BY THE GENERAL ASSEMBLY OF GEORGIA:12
18-SECTION 1.13
19-This Act shall be known and may be cited as the "Nurture Originals, Foster Art, and Keep14
20-Entertainment Safe Act of 2025" or the "NO FAKES Act of 2025."15
21-H. B. 566 (SUB)
22-- 1 - 25 LC 59 0126S
23-SECTION 2.16
24-Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling and other17
25-trade practices, is amended by enacting a new article to read as follows:18
26-"ARTICLE 3719
27-10-1-950.20
28-As used in this article, the term:21
29-(1) 'Digital replica' means a newly created, computer generated, highly realistic22
30-electronic representation that is readily identifiable as the voice or visual likeness of an23
31-individual that:24
32-(A) Is embodied in a sound recording, image, audiovisual work, including an25
33-audiovisual work that does not have any accompanying sounds, or transmission:26
34-(i) In which the actual individual did not actually perform or appear; or27
35-(ii) That is a version of a sound recording, image, or audiovisual work, in which the28
36-actual individual did perform or appear, where the fundamental character of the29
37-performance or appearance has been materially altered; and30
38-(B) Does not include the electronic reproduction, use of a sample of one sound31
39-recording or audiovisual work into another, remixing, mastering, or digital remastering32
40-of a sound recording or audiovisual work authorized by the copyright holder.33
41-(2) 'Individual' means a human being, living or dead.34
42-(3) 'Online service' means:35
43-(A)(i) Any public website, online application, mobile application, or virtual reality36
44-environment that predominantly provides a community forum for user generated37
45-content, such as sharing videos, images, games, audio files, or other material; or38
46-(ii) A digital music provider, as defined in 17 U.S.C. Section 115(e); and39
47-H. B. 566 (SUB)
48-- 2 - 25 LC 59 0126S
49-(B) May include a social media service, social network, or application store; provided,40
50-however, that such term does not include a service by wire or radio that provides the41
51-capability to transmit data to and receive data from all, or substantially all, internet42
52-endpoints, including any capabilities that are incidental to enabling the operation of the43
53-communications service of a provider of online services or network access, or the44
54-operator of facilities for such service.45
55-(4) 'Production' means the creation of a digital replica.46
56-(5) 'Right holder' means the individual whose voice or visual likeness is at issue with47
57-respect to a digital replica and any other person that has acquired, through a license,48
58-inheritance, or otherwise, the right to authorize the use of such voice or visual likeness49
59-in a digital replica.50
60-(6) 'Sound recording artist' means an individual who creates or performs in sound51
61-recordings for economic gain or for the livelihood of the individual.52
62-10-1-951.53
63-(a) Subject to the other provisions of this Code section, each individual or right holder54
64-shall have the right to authorize the use of the voice or visual likeness of such individual55
65-in a digital replica.56
66-(b) The right described in subsection (a) of this Code section shall have the following57
67-characteristics:58
68-(1) The right is:59
69-(A) A property right;60
70-(B) Not assignable during the life of the individual; and61
71-(C) Licensable, in whole or in part, exclusively or non-exclusively, by the right holder;62
72-(2) The right shall not expire upon the death of the individual, without regard to whether63
73-such right is commercially exploited by the individual during the individual's lifetime;64
74-(3) Upon the death of the individual:65
75-H. B. 566 (SUB)
76-- 3 - 25 LC 59 0126S
77-(A) The right is transferable, licensable, in whole or in part, by the executors, heirs,66
78-assigns, licensees, or devisees of the individual; and67
79-(B) Ownership of the right may be:68
80-(i) Transferred, in whole or in part, by any means of conveyance or by operation of69
81-law; and70
82-(ii) Bequeathed by will or passed as personal property by the applicable laws of71
83-intestate succession;72
84-(4) The right shall be exclusive to:73
85-(A) The individual, subject to the licensing of the right during the lifetime of such74
86-individual under subsection (a) of Code Section 10-1-952; and75
87-(B) The right holder:76
88-(i) For a period of ten years after the death of the individual; and77
89-(ii) If the right holder demonstrates active and authorized public use of the voice or78
90-visual likeness of the individual during the two-year period preceding the expiration79
91-of the ten-year period described in division (i) of this paragraph, for an additional80
92-five-year period, subject to renewal for additional five-year periods, provided that the81
93-right holder can demonstrate authorized public use of the voice or visual likeness of82
94-the individual during the two-year period preceding the expiration of each additional83
95-five-year period; and84
96-(5) The right shall terminate on the date that is the earlier of:85
97-(A) The date on which the ten-year period or five-year period described in86
98-division (b)(4)(B)(ii) of this Code section terminates without renewal; or87
99-(B) The date that is 70 years after the death of the individual.88
100-10-1-952.89
101-(a) A license described in subparagraph (b)(4)(A) of Code Section 10-1-951:90
102-H. B. 566 (SUB)
103-- 4 - 25 LC 59 0126S
104-(1) While the individual is living, is valid only to the extent that the license duration does91
105-not exceed ten years; and92
106-(2) Shall be valid only if the license agreement:93
107-(i) Is in writing and signed by the individual or an authorized representative of the94
108-individual; and95
109-(ii) Includes a reasonably specific description of the intended uses of the applicable96
110-digital replica.97
111-(b) A license as described in subparagraph (b)(1)(C) of Code Section 10-1-951 involving98
112-a living individual who is younger than 18 years of age:99
113-(1) Is valid only to the extent that the license duration does not exceed five years, but in100
114-any case terminates when the individual reaches 18 years of age;101
115-(2) Shall be valid only if the license agreement:102
116-(A) Is in writing and signed by the individual or an authorized representative of the103
117-individual; and104
118-(B) Includes a reasonably specific description of the intended uses of the digital105
119-replica; and106
120-(3) The license is approved by a court in accordance with the law of this state.107
121-(c) The provisions of subsections (a) and (b) of this Code section shall not apply if the108
122-license is governed by a collective bargaining agreement that addresses digital replicas.109
123-(d) The provisions of subsections (a) and (b) of this Code section shall not affect terms and110
124-conditions of a license or related contract other than those described in this Code section,111
125-and the expiration of such license does not affect the remainder of the license or related112
126-contract.113
127-H. B. 566 (SUB)
128-- 5 - 25 LC 59 0126S
129-10-1-953.114
130-(a) A post-mortem transfer or license as provided in subparagraph (b)(3)(A) of Code115
131-Section 10-1-951 shall be valid only if the transfer agreement or license agreement is in116
132-writing and signed by the right holder or an authorized representative of the right holder.117
133-(b) The renewal of a post-mortem right under division (b)(4)(B)(ii) of Code Section118
134-10-1-951 shall be effective if, during the applicable two-year renewal period specified in119
135-said division, the right holder files a notice with the Secretary of State which shall include:120
136-(1) The name of the deceased individual;121
137-(2) A statement, under penalty of perjury, that the right holder has engaged in active and122
138-authorized public use of the voice or visual likeness during the applicable two-year123
139-period;124
140-(3) The identity of and contact information for the right holder; and125
141-(4) Such other information as the Secretary of State may prescribe by regulation.126
142-(c) The Secretary of State shall maintain a current directory of post-mortem digital127
143-replication rights registered under this Code section. Such directory may include voluntary128
144-registrations of the post-mortem right provided in division (b)(4)(b)(i) of Code Section129
145-10-1-951. Such directory shall be posted on the appropriate public website and available130
146-to the public for inspection. The Secretary of State may require payment of a reasonable131
147-filing fee by the registrant, which may take into consideration the costs of maintaining such132
148-directory.133
149-(d) The right holder may voluntarily register the post-mortem right under division134
150-(b)(4)(B)(i) of Code Section 10-1-951 by filing a notice with the Secretary of State that135
151-complies with such requirements regarding form, content, and filing procedures as the136
152-Secretary of State may prescribe by regulation.137
153-(e) The Secretary of State may make such interpretations and resolve such ambiguities as138
154-may be appropriate to carry out this article.139
155-H. B. 566 (SUB)
156-- 6 - 25 LC 59 0126S
157-(f) The Secretary of State shall promulgate rules and regulations necessary to implement140
158-and administer the provisions of this article.141
159-10-1-954.142
160-A digital replica that is embodied in a sound recording, image, audiovisual work, including143
161-an audiovisual work that does not have any accompanying sounds, or transmission, and the144
162-use of which is authorized pursuant to the terms of a license, may continue to be utilized145
163-in a manner consistent with the terms of that license after the expiration or termination of146
164-the license.147
165-10-1-955.148
166-(a) Any person that engages in an activity provided in subsection (b) of this Code section149
167-shall be liable in a civil action brought under subsection (e) of this Code section.150
168-(b) The following activities shall be prohibited pursuant to this article:151
169-(1) The production of a digital replica without consent of the applicable right holder; or152
170-(2) The publication, reproduction, display, distribution, transmission of, or otherwise153
171-making available to the public a digital replica without consent of the applicable right154
172-holder.155
173-(c) To incur liability under this Code section, a person engaging in an activity shall have156
174-actual knowledge, which could be obtained through a notification that satisfies157
175-subsection (k) of this Code section, or shall willfully avoid having such knowledge, that:158
176-(1) The applicable material is a digital replica; and159
177-(2) The digital replica was not authorized by the applicable right holder.160
178-(d) It shall not be a violation of subsection (a) of this Code section if:161
179-(1) The applicable digital replica is produced or used in a bona fide news, public affairs,162
180-or sports broadcast or account, provided that the digital replica is the subject of, or is163
181-materially relevant to, the subject of such broadcast or account; or164
182-H. B. 566 (SUB)
183-- 7 - 25 LC 59 0126S
184-(2) The applicable digital replica is a representation of the applicable individual in a165
185-documentary or in a historical or biographical manner, including some degree of166
186-fictionalization, unless:167
187-(A) The production or use of that digital replica creates the false impression that the168
188-work is an authentic sound recording, image, transmission, or audiovisual work in169
189-which the individual participated; or170
190-(B) The digital replica is embodied in a musical sound recording that is synchronized171
191-to accompany a motion picture or other audiovisual work, except to the extent that the172
192-use of that digital replica is protected by the First Amendment to the Constitution of the173
193-United States;174
194-(3) The applicable digital replica is produced or used consistent with the public interest175
195-in bona fide commentary, criticism, scholarship, satire, or parody;176
196-(4) The use of the applicable digital replica is fleeting or negligible; or177
197-(5) The applicable digital replica is used in an advertisement or commercial178
198-announcement for any purpose described in paragraphs (1) through (4) of this subsection179
199-and the applicable digital replica is relevant to the subject of the work so advertised or180
200-announced.181
201-(e) The exception provided in subsection (d) of this Code section shall not apply where the182
202-applicable digital replica is used to depict sexually explicit conduct, as such term is set183
203-forth in Code Section 16-12-100.184
204-(f) No person shall be secondarily liable for a violation of this Code section for185
205-manufacturing, importing, offering to the public, providing, or otherwise distributing a186
206-product or service unless the product or service:187
207-(1) Is primarily designed to produce one or more unauthorized digital replicas;188
208-(2) Has only limited commercially significant purpose or use other than to produce an189
209-unauthorized digital replica; or190
210-H. B. 566 (SUB)
211-- 8 - 25 LC 59 0126S
212-(3) Is marketed, advertised, or otherwise promoted by that person or another acting in191
213-concert with that person with that person's knowledge for use in producing an192
214-unauthorized digital replica.193
215-(g) An online service shall not be liable for violating the right described in Code Section194
216-10-1-951 by referring or linking a user to an unauthorized digital replica, or by carrying out195
217-an activity described in subsection (b) of this Code section, if, upon receiving a notification196
218-as provided in subsection (c) of this Code section, the online service removes or disables197
219-access to the material that is claimed to be an unauthorized digital replica as soon as is198
220-technically and practically feasible for such online service.199
221-(h) An online service shall not be liable for violating the right described in Code Section200
222-10-1-951 by storing third-party provided material that resides on a system or network201
223-controlled or operated by or for the online service if, upon receiving a notification that202
224-satisfies subsection (c) of this Code section, the online service:203
225-(1) Removes, or disables access to, all instances of the material, or an activity using the204
226-material, that is claimed to be an unauthorized digital replica, as soon as is technically205
227-and practically feasible for such online service; and206
228-(2) Having done so, takes reasonable steps to promptly notify the third party which207
229-provided the material that the online service has removed or disabled access to the208
230-material.209
231-(i) The limitations on liability established under this Code section shall apply to an online210
232-service only if the online service has designated an agent to receive notifications under211
233-subsection (c) of this Code section by making available through the online service,212
234-including on the public website of the online service in a location accessible to the public,213
235-and by providing to the Secretary of State, substantially the following information:214
236-(1) The name, address, telephone number, and electronic mail address of the agent; and215
237-(2) Other contact information that the Secretary of State may determine appropriate.216
238-H. B. 566 (SUB)
239-- 9 - 25 LC 59 0126S
240-(j) The Secretary of State shall maintain a current directory of designated agents for the217
241-purposes of this Code Section. The directory of designated agents shall be available to the218
242-public for inspection, including through the internet. The Secretary of State may require219
243-payment of a reasonable filing fee by the registrant, which may take into consideration the220
244-costs of maintaining the directory of designated agents.221
245-(k) To be effective under this Code section, a notification of a claimed violation of the222
246-right described in Code Section 10-1-951 shall be a written communication provided to the223
247-designated agent of an online service that includes the following:224
248-(1) A physical or electronic signature of the right holder, a person authorized to act on225
249-behalf of the right holder, or an eligible plaintiff under subsection (n) of this Code226
250-section;227
251-(2) Identification of the individual, the voice or visual likeness of whom is being used228
252-in an unauthorized digital replica;229
253-(3) Identification of the material containing an unauthorized digital replica, including230
254-information sufficient to allow the online service to locate the allegedly unauthorized231
255-digital replica;232
256-(4) Information reasonably sufficient to permit the online service to contact the notifying233
257-party, such as an address, telephone number, and electronic mail address;234
258-(5) A statement that the notifying party believes in good faith that the material is an235
259-unauthorized use of a digital replica;236
260-(6) If not the right holder or an eligible plaintiff under subsection (n) of this Code237
261-section, a statement that the notifying party has the authority to act on behalf of the right238
262-holder;239
263-(7) For the purposes of subsection (g) of this Code section, information reasonably240
264-sufficient to:241
265-H. B. 566 (SUB)
266-- 10 - 25 LC 59 0126S
267-(A) Identify the reference or link to the material or activity claimed to be an242
268-unauthorized digital replica that is to be removed or to which access is to be disabled;243
269-and244
270-(B) Permit the online service to locate the reference or link described in245
271-subparagraph (A) of this paragraph.246
272-(l) It shall be unlawful to knowingly materially misrepresent under subsection (k) of this247
273-Code section:248
274-(1) That the material requested to be removed is an unauthorized digital replica;249
275-(2) That a person has the authority to act on behalf of the right holder; or250
276-(3) That a digital replica is not authorized by the right holder or by other law.251
277-(m) Any person that violates subsection (l) of this Code section shall be liable for an252
278-amount equal to the greater of $5,000.00 or any actual damages, including costs and253
279-attorney's fees, incurred by the alleged violator, as well as by any online service injured by254
280-the reliance of the online service on the misrepresentation in removing or disabling access255
281-to the material or activity claimed to be an unauthorized digital replica.256
282-(n) A civil action for a violation of this Code section may be brought by:257
283-(1) A right holder;258
284-(2) If the individual is younger than 18 years of age, a parent or guardian of the259
285-individual;260
286-(3) Any other person that controls, including by virtue of a license, the right to authorize261
287-the use of the voice or visual likeness of the right holder;262
288-(4) Any other person that owns or controls the right to authorize the use of the voice or263
289-visual likeness of a deceased individual; or264
290-(5) In the case of a digital replica involving a sound recording artist, any person that has,265
291-directly or indirectly, entered into:266
292-(A) A contract for the exclusive personal services of the sound recording artist as a267
293-sound recording artist; or268
294-H. B. 566 (SUB)
295-- 11 - 25 LC 59 0126S
296-(B) An exclusive license to distribute or transmit one or more works that capture the269
297-audio performance of the sound recording artist.270
298-(o) A civil action may not be brought under this Code section unless the action is271
299-commenced not later than three years after the date on which the party seeking to bring the272
300-civil action discovered, or with due diligence should have discovered, the applicable273
301-violation.274
302-(p) It shall not be a defense in a civil action brought under this Code section that the275
303-defendant displayed or otherwise communicated to the public a disclaimer stating that the276
304-applicable digital replica was unauthorized or disclosing that the digital replica was277
305-generated through the use of artificial intelligence or other technology.278
306-(q) In any civil action brought under this Code section:279
307-(1) An individual or entity that engages in an activity described in subsection (b) of Code280
308-Section 10-1-955 shall be liable to the injured party in an amount equal to the greater of:281
309-(A)(i) In the case of an individual, $5,000.00 per work embodying the applicable282
310-unauthorized digital replica;283
311-(ii) In the case of an entity that is an online service, $5,000.00 per violation; and284
312-(iii) In the case of an entity that is not an online service, $25,000.00 per work285
313-embodying the applicable unauthorized digital replica; or286
314-(B) Any actual damages suffered by the injured party as a result of the activity, plus287
315-any profits from the unauthorized use that are attributable to such use and are not taken288
316-into account in computing the actual damages.289
317-(2) The plaintiff may seek injunctive or other equitable relief;290
318-(3) In the case of willful activity in which the injured party has proven that the defendant291
319-acted with malice, fraud, knowledge, or willful avoidance of knowledge that the conduct292
320-violated the law, the court may award to the injured party punitive damages;293
321-H. B. 566 (SUB)
322-- 12 - 25 LC 59 0126S
323-(4) If the party bringing the action prevails, the court shall award reasonable attorney's294
324-fees. If the party defending the action prevails, the court shall award reasonable295
325-attorney's fees if the court determines that the action was not brought in good faith;296
326-(5) For purposes of this subsection, the term 'violation' means each display, copy,297
327-transmission, and each instance of the unauthorized digital replica being otherwise made298
328-available on the online service, unless the online service has taken reasonable steps to299
329-remove, or disable access to, the unauthorized digital replica as soon as is technically and300
330-practically feasible for the online service upon acquiring knowledge as set forth in301
331-subsection (c)(3) of Code Section 10-1-955;302
332-(6) An online service that has an objectively reasonable belief that material that is303
333-claimed to be an unauthorized digital replica does not qualify as a digital replica under304
334-paragraph (1) of Code Section 10-1-950 shall not be liable for statutory or actual damages305
335-exceeding $1 million regardless of whether the material is ultimately determined to be306
336-an unauthorized digital replica; and307
337-(7) In the event that the third party that provided the material that the online service has308
338-removed or to which the online service has disabled access files a lawsuit against the309
339-sender of a notice under subsection (k) of this Code section claiming that such notice was310
340-false or deceptive as provided in subsection (l) of this Code section, the online service311
341-may, provided that the lawsuit was filed not later than 14 days after the user receives312
342-notice that the online service has removed or disabled access to the material, restore the313
343-removed material to its network for access by members of the public without monetary314
344-liability therefor to either the notice sender or the third party that provided the material315
345-that the online service had removed or disabled access.316
346-10-1-956.317
347-(a) Nothing in this article shall be construed to abrogate causes of action under the318
348-common law.319
349-H. B. 566 (SUB)
350-- 13 - 25 LC 59 0126S
351-(b) Liability under this article shall apply only to:320
352-(1) Conduct occurring after the date of enactment of this Act; and321
353-(2) In the case of conduct covered by a license or contract, a license or contract that is322
354-executed after the date of enactment of this Act.323
355-(c) The right granted under subsection (b) of Code Section 10-1-951:324
356-(1) Shall apply to any individual, regardless of whether the individual dies before or after325
357-the date of enactment of this article; and326
358-(2) In the case of a right holder who has died before the date of enactment of this article,327
359-shall vest in the executors, heirs, assigns, or devisees of the right holder."328
360-SECTION 3.329
361-This Act shall become effective 180 days after its approval by the Governor or 180 days after330
362-its becoming law without such approval.331
363-SECTION 4.332
364-All laws and parts of laws in conflict with this Act are repealed.333
365-H. B. 566 (SUB)
366-- 14 -
23+directory of designated agents; to provide for civil liability for the unauthorized use of a6
24+digital replica; to provide for penalties; to bar liability arising from retroactive application7
25+of this Act; to provide for definitions; to provide for an effective date; to repeal conflicting8
26+laws; and for other purposes.9
27+BE IT ENACTED BY THE GENERAL ASSEMBLY OF GEORGIA:10
28+SECTION 1.11
29+This Act shall be known and may be cited as the "Nurture Originals, Foster Art, and Keep12
30+Entertainment Safe Act of 2025" or the "NO FAKES Act of 2025."13
31+H. B. 566
32+- 1 - 25 LC 59 0112
33+SECTION 2.
34+14
35+Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling and other15
36+trade practices, is amended by enacting a new article to read as follows:16
37+"ARTICLE 37
38+17
39+10-1-950.18
40+As used in this article, the term:19
41+(1) 'Digital replica' means a newly created, computer generated, highly realistic20
42+electronic representation that is readily identifiable as the voice or visual likeness of an21
43+individual that:22
44+(A) Is embodied in a sound recording, image, audiovisual work, including an23
45+audiovisual work that does not have any accompanying sounds, or transmission:24
46+(i) In which the actual individual did not actually perform or appear; or25
47+(ii) That is a version of a sound recording, image, or audiovisual work, in which the26
48+actual individual did perform or appear, where the fundamental character of the27
49+performance or appearance has been materially altered; and28
50+(B) Does not include the electronic reproduction, use of a sample of one sound29
51+recording or audiovisual work into another, remixing, mastering, or digital remastering30
52+of a sound recording or audiovisual work authorized by the copyright holder.31
53+(2) 'Individual' means a human being, living or dead.32
54+(3) 'Online service' means:33
55+(A)(i) Any public website, online application, mobile application, or virtual reality34
56+environment that predominantly provides a community forum for user generated35
57+content, such as sharing videos, images, games, audio files, or other material; or36
58+(ii) A digital music provider, as defined in 17 U.S.C. Section 115(e); and37
59+H. B. 566
60+- 2 - 25 LC 59 0112
61+(B) May include a social media service, social network, or application store; provided,38
62+however, that such term does not include a service by wire or radio that provides the39
63+capability to transmit data to and receive data from all, or substantially all, internet40
64+endpoints, including any capabilities that are incidental to enabling the operation of the41
65+communications service of a provider of online services or network access, or the42
66+operator of facilities for such service.43
67+(4) 'Production' means the creation of a digital replica.44
68+(5) 'Right holder' means the individual whose voice or visual likeness is at issue with45
69+respect to a digital replica and any other person that has acquired, through a license,46
70+inheritance, or otherwise, the right to authorize the use of such voice or visual likeness47
71+in a digital replica.48
72+(6) 'Sound recording artist' means an individual who creates or performs in sound49
73+recordings for economic gain or for the livelihood of the individual.50
74+10-1-951.51
75+(a) Subject to the other provisions of this Code section, each individual or right holder52
76+shall have the right to authorize the use of the voice or visual likeness of such individual53
77+in a digital replica.54
78+(b) The right described in subsection (a) of this Code section shall have the following55
79+characteristics:56
80+(1) The right is:57
81+(A) A property right;58
82+(B) Not assignable during the life of the individual; and59
83+(C) Licensable, in whole or in part, exclusively or non-exclusively, by the right holder;60
84+(2) The right shall not expire upon the death of the individual, without regard to whether61
85+such right is commercially exploited by the individual during the individual's lifetime;62
86+(3) Upon the death of the individual:63
87+H. B. 566
88+- 3 - 25 LC 59 0112
89+(A) The right is transferable, licensable, in whole or in part, by the executors, heirs,64
90+assigns, licensees, or devisees of the individual; and65
91+(B) Ownership of the right may be:66
92+(i) Transferred, in whole or in part, by any means of conveyance or by operation of67
93+law; and68
94+(ii) Bequeathed by will or passed as personal property by the applicable laws of69
95+intestate succession;70
96+(4) The right shall be exclusive to:71
97+(A) The individual, subject to the licensing of the right during the lifetime of such72
98+individual under subsection (a) of Code Section 10-1-952; and73
99+(B) The right holder:74
100+(i) For a period of ten years after the death of the individual; and75
101+(ii) If the right holder demonstrates active and authorized public use of the voice or76
102+visual likeness of the individual during the two-year period preceding the expiration77
103+of the ten-year period described in division (i) of this paragraph, for an additional78
104+five-year period, subject to renewal for additional five-year periods, provided that the79
105+right holder can demonstrate authorized public use of the voice or visual likeness of80
106+the individual during the two-year period preceding the expiration of each additional81
107+five-year period; and82
108+(5) The right shall terminate on the date that is the earlier of:83
109+(A) The date on which the ten-year period or five-year period described in84
110+division (b)(4)(B)(ii) of this Code section terminates without renewal; or85
111+(B) The date that is 70 years after the death of the individual.86
112+10-1-952.87
113+(a) A license described in subparagraph (b)(4)(A) of Code Section 10-1-951:88
114+H. B. 566
115+- 4 - 25 LC 59 0112
116+(1) While the individual is living, is valid only to the extent that the license duration does89
117+not exceed ten years; and90
118+(2) Shall be valid only if the license agreement:91
119+(i) Is in writing and signed by the individual or an authorized representative of the92
120+individual; and93
121+(ii) Includes a reasonably specific description of the intended uses of the applicable94
122+digital replica.95
123+(b) A license as described in subparagraph (b)(1)(C) of Code Section 10-1-951 involving96
124+a living individual who is younger than 18 years of age:97
125+(1) Is valid only to the extent that the license duration does not exceed five years, but in98
126+any case terminates when the individual reaches 18 years of age;99
127+(2) Shall be valid only if the license agreement:100
128+(A) Is in writing and signed by the individual or an authorized representative of the101
129+individual; and102
130+(B) Includes a reasonably specific description of the intended uses of the digital103
131+replica; and104
132+(3) The license is approved by a court in accordance with the law of this state.105
133+(c) The provisions of subsections (a) and (b) of this Code section shall not apply if the106
134+license is governed by a collective bargaining agreement that addresses digital replicas.107
135+(d) The provisions of subsections (a) and (b) of this Code section shall not affect terms and108
136+conditions of a license or related contract other than those described in this Code section,109
137+and the expiration of such license does not affect the remainder of the license or related110
138+contract.111
139+H. B. 566
140+- 5 - 25 LC 59 0112
141+10-1-953.112
142+A post-mortem transfer or license as provided in subparagraph (b)(3)(A) of Code113
143+Section 10-1-951 shall be valid only if the transfer agreement or license agreement is in114
144+writing and signed by the right holder or an authorized representative of the right holder.115
145+116
146+10-1-954.
147+117
148+A digital replica that is embodied in a sound recording, image, audiovisual work, including118
149+an audiovisual work that does not have any accompanying sounds, or transmission, and the119
150+use of which is authorized pursuant to the terms of a license, may continue to be utilized120
151+in a manner consistent with the terms of that license after the expiration or termination of121
152+the license.122
153+10-1-955.123
154+(a) Any person that engages in an activity provided in subsection (b) of this Code section124
155+shall be liable in a civil action brought under subsection (e) of this Code section.125
156+(b) The following activities shall be prohibited pursuant to this article:126
157+(1) The production of a digital replica without consent of the applicable right holder; or127
158+(2) The publication, reproduction, display, distribution, transmission of, or otherwise128
159+making available to the public a digital replica without consent of the applicable right129
160+holder.130
161+(c) To incur liability under this Code section, a person engaging in an activity shall have131
162+actual knowledge, which could be obtained through a notification that satisfies132
163+subsection (k) of this Code section, or shall willfully avoid having such knowledge, that:133
164+(1) The applicable material is a digital replica; and134
165+(2) The digital replica was not authorized by the applicable right holder.135
166+(d) It shall not be a violation of subsection (a) of this Code section if:136
167+H. B. 566
168+- 6 - 25 LC 59 0112
169+(1) The applicable digital replica is produced or used in a bona fide news, public affairs,137
170+or sports broadcast or account, provided that the digital replica is the subject of, or is138
171+materially relevant to, the subject of such broadcast or account; or139
172+(2) The applicable digital replica is a representation of the applicable individual in a140
173+documentary or in a historical or biographical manner, including some degree of141
174+fictionalization, unless:142
175+(A) The production or use of that digital replica creates the false impression that the143
176+work is an authentic sound recording, image, transmission, or audiovisual work in144
177+which the individual participated; or145
178+(B) The digital replica is embodied in a musical sound recording that is synchronized146
179+to accompany a motion picture or other audiovisual work, except to the extent that the147
180+use of that digital replica is protected by the First Amendment to the Constitution of the148
181+United States;149
182+(3) The applicable digital replica is produced or used consistent with the public interest150
183+in bona fide commentary, criticism, scholarship, satire, or parody;151
184+(4) The use of the applicable digital replica is fleeting or negligible; or152
185+(5) The applicable digital replica is used in an advertisement or commercial153
186+announcement for any purpose described in paragraphs (1) through (4) of this subsection154
187+and the applicable digital replica is relevant to the subject of the work so advertised or155
188+announced.156
189+(e) The exception provided in subsection (d) of this Code section shall not apply where the157
190+applicable digital replica is used to depict sexually explicit conduct, as such term is set158
191+forth in Code Section 16-12-100.159
192+(f) No person shall be secondarily liable for a violation of this Code section for160
193+manufacturing, importing, offering to the public, providing, or otherwise distributing a161
194+product or service unless the product or service:162
195+(1) Is primarily designed to produce one or more unauthorized digital replicas;163
196+H. B. 566
197+- 7 - 25 LC 59 0112
198+(2) Has only limited commercially significant purpose or use other than to produce an164
199+unauthorized digital replica; or165
200+(3) Is marketed, advertised, or otherwise promoted by that person or another acting in166
201+concert with that person with that person's knowledge for use in producing an167
202+unauthorized digital replica.168
203+(g) An online service shall not be liable for violating the right described in Code169
204+Section 10-1-951 by referring or linking a user to an unauthorized digital replica, or by170
205+carrying out an activity described in subsection (b) of this Code section, if, upon receiving171
206+a notification as provided in subsection (c) of this Code section, the online service removes172
207+or disables access to the material that is claimed to be an unauthorized digital replica as173
208+soon as is technically and practically feasible for such online service.174
209+(h) An online service shall not be liable for violating the right described in Code175
210+Section 10-1-951 by storing third-party provided material that resides on a system or176
211+network controlled or operated by or for the online service if, upon receiving a notification177
212+that satisfies subsection (c) of this Code section, the online service:178
213+(1) Removes, or disables access to, all instances of the material, or an activity using the179
214+material, that is claimed to be an unauthorized digital replica, as soon as is technically180
215+and practically feasible for such online service; and181
216+(2) Having done so, takes reasonable steps to promptly notify the third party which182
217+provided the material that the online service has removed or disabled access to the183
218+material.184
219+(i) The limitations on liability established under this Code section shall apply to an online185
220+service only if the online service has designated an agent to receive notifications under186
221+subsection (c) of this Code section by making available through the online service,187
222+including on the public website of the online service in a location accessible to the public,188
223+and by providing to the Secretary of State, substantially the following information:189
224+(1) The name, address, telephone number, and electronic mail address of the agent; and190
225+H. B. 566
226+- 8 - 25 LC 59 0112
227+(2) Other contact information that the Secretary of State may determine appropriate.191
228+(j) The Secretary of State shall maintain a current directory of designated agents for the192
229+purposes of this Code section. The directory of designated agents shall be available to the193
230+public for inspection, including through the internet. The Secretary of State may require194
231+payment of a reasonable filing fee by the registrant, which may take into consideration the195
232+costs of maintaining the directory of designated agents.196
233+(k) To be effective under this Code section, a notification of a claimed violation of the197
234+right described in Code Section 10-1-951 shall be a written communication provided to the198
235+designated agent of an online service that includes the following:199
236+(1) A physical or electronic signature of the right holder, a person authorized to act on200
237+behalf of the right holder, or an eligible plaintiff under subsection (n) of this Code201
238+section;202
239+(2) Identification of the individual, the voice or visual likeness of whom is being used203
240+in an unauthorized digital replica;204
241+(3) Identification of the material containing an unauthorized digital replica, including205
242+information sufficient to allow the online service to locate the allegedly unauthorized206
243+digital replica;207
244+(4) Information reasonably sufficient to permit the online service to contact the notifying208
245+party, such as an address, telephone number, and electronic mail address;209
246+(5) A statement that the notifying party believes in good faith that the material is an210
247+unauthorized use of a digital replica;211
248+(6) If not the right holder or an eligible plaintiff under subsection (n) of this Code212
249+section, a statement that the notifying party has the authority to act on behalf of the right213
250+holder; and214
251+(7) For the purposes of subsection (g) of this Code section, information reasonably215
252+sufficient to:216
253+H. B. 566
254+- 9 - 25 LC 59 0112
255+(A) Identify the reference or link to the material or activity claimed to be an217
256+unauthorized digital replica that is to be removed or to which access is to be disabled;218
257+and219
258+(B) Permit the online service to locate the reference or link described in220
259+subparagraph (A) of this paragraph.221
260+(l) It shall be unlawful to knowingly materially misrepresent under subsection (k) of this222
261+Code section:223
262+(1) That the material requested to be removed is an unauthorized digital replica;224
263+(2) That a person has the authority to act on behalf of the right holder; or225
264+(3) That a digital replica is not authorized by the right holder or by other law.226
265+(m) Any person that violates subsection (l) of this Code section shall be liable for an227
266+amount equal to the greater of $5,000.00 or any actual damages, including costs and228
267+attorney's fees, incurred by the alleged violator, as well as by any online service injured by229
268+the reliance of the online service on the misrepresentation in removing or disabling access230
269+to the material or activity claimed to be an unauthorized digital replica.231
270+(n) A civil action for a violation of this Code section may be brought by:232
271+(1) A right holder;233
272+(2) If the individual is younger than 18 years of age, a parent or guardian of the234
273+individual;235
274+(3) Any other person that controls, including by virtue of a license, the right to authorize236
275+the use of the voice or visual likeness of the right holder;237
276+(4) Any other person that owns or controls the right to authorize the use of the voice or238
277+visual likeness of a deceased individual; or239
278+(5) In the case of a digital replica involving a sound recording artist, any person that has,240
279+directly or indirectly, entered into:241
280+(A) A contract for the exclusive personal services of the sound recording artist as a242
281+sound recording artist; or243
282+H. B. 566
283+- 10 - 25 LC 59 0112
284+(B) An exclusive license to distribute or transmit one or more works that capture the244
285+audio performance of the sound recording artist.245
286+(o) A civil action may not be brought under this Code section unless the action is246
287+commenced not later than three years after the date on which the party seeking to bring the247
288+civil action discovered, or with due diligence should have discovered, the applicable248
289+violation.249
290+(p) It shall not be a defense in a civil action brought under this Code section that the250
291+defendant displayed or otherwise communicated to the public a disclaimer stating that the251
292+applicable digital replica was unauthorized or disclosing that the digital replica was252
293+generated through the use of artificial intelligence or other technology.253
294+(q) In any civil action brought under this Code section:254
295+(1) An individual or entity that engages in an activity described in subsection (b) of Code255
296+Section 10-1-955 shall be liable to the injured party in an amount equal to the greater of:256
297+(A)(i) In the case of an individual, $5,000.00 per work embodying the applicable257
298+unauthorized digital replica;258
299+(ii) In the case of an entity that is an online service, $5,000.00 per violation; and259
300+(iii) In the case of an entity that is not an online service, $25,000.00 per work260
301+embodying the applicable unauthorized digital replica; or261
302+(B) Any actual damages suffered by the injured party as a result of the activity, plus262
303+any profits from the unauthorized use that are attributable to such use and are not taken263
304+into account in computing the actual damages.264
305+(2) The plaintiff may seek injunctive or other equitable relief;265
306+(3) In the case of willful activity in which the injured party has proven that the defendant266
307+acted with malice, fraud, knowledge, or willful avoidance of knowledge that the conduct267
308+violated the law, the court may award to the injured party punitive damages;268
309+H. B. 566
310+- 11 - 25 LC 59 0112
311+(4) If the party bringing the action prevails, the court shall award reasonable attorney's269
312+fees. If the party defending the action prevails, the court shall award reasonable270
313+attorney's fees if the court determines that the action was not brought in good faith;271
314+(5) For purposes of this subsection, the term 'violation' means each display, copy,272
315+transmission, and each instance of the unauthorized digital replica being otherwise made273
316+available on the online service, unless the online service has taken reasonable steps to274
317+remove, or disable access to, the unauthorized digital replica as soon as is technically and275
318+practically feasible for the online service upon acquiring knowledge as set forth in276
319+subsection (c)(3) of Code Section 10-1-955;277
320+(6) An online service that has an objectively reasonable belief that material that is278
321+claimed to be an unauthorized digital replica does not qualify as a digital replica under279
322+paragraph (1) of Code Section 10-1-950 shall not be liable for statutory or actual damages280
323+exceeding $1 million regardless of whether the material is ultimately determined to be281
324+an unauthorized digital replica; and282
325+(7) In the event that the third party that provided the material that the online service has283
326+removed or to which the online service has disabled access files a lawsuit against the284
327+sender of a notice under subsection (k) of this Code section claiming that such notice was285
328+false or deceptive as provided in subsection (l) of this Code section, the online service286
329+may, provided that the lawsuit was filed not later than 14 days after the user receives287
330+notice that the online service has removed or disabled access to the material, restore the288
331+removed material to its network for access by members of the public without monetary289
332+liability therefor to either the notice sender or the third party that provided the material290
333+that the online service had removed or disabled access.291
334+10-1-956.292
335+(a) Nothing in this article shall be construed to abrogate causes of action under the293
336+common law.294
337+H. B. 566
338+- 12 - 25 LC 59 0112
339+(b) Liability under this article shall apply only to:295
340+(1) Conduct occurring after the date of enactment of this Act; and296
341+(2) In the case of conduct covered by a license or contract, a license or contract that is297
342+executed after the date of enactment of this Act.298
343+(c) The right granted under subsection (b) of Code Section 10-1-951:299
344+(1) Shall apply to any individual, regardless of whether the individual dies before or after300
345+the date of enactment of this article; and301
346+(2) In the case of a right holder who has died before the date of enactment of this article,302
347+shall vest in the executors, heirs, assigns, or devisees of the right holder."303
348+SECTION 3.304
349+This Act shall become effective 180 days after its approval by the Governor or 180 days after305
350+its becoming law without such approval.306
351+SECTION 4.307
352+All laws and parts of laws in conflict with this Act are repealed.308
353+H. B. 566
354+- 13 -