The enactment of HB1155 would specifically modify existing state laws concerning intellectual property and coffee marketing in Hawaii. It would empower local coffee growers by protecting the integrity of Kona coffee, which is a significant agricultural product for the state. By applying for a geographical indication, the bill aims to enhance the brand value of Kona coffee, promoting it both nationally and internationally.
Summary
House Bill 1155, also known as the Kona Coffee Blend Protection Act, aims to strengthen the protection and marketing of Kona coffee by requiring the Hawaii Department of Agriculture to apply for a geographical indication for the term 'Kona Coffee Blend.' The proposed bill emphasizes that any coffee labeled as a 'Kona Coffee Blend' must contain at least fifteen percent of coffee grown in the Kona district. This measure seeks to prevent misleading labeling and ensure consumers are accurately informed about the coffee's origin.
Contention
While supporters argue that the bill will bolster the local economy by preserving the authenticity of Kona coffee and supporting local farmers, there may be concerns from some producers regarding the new labeling and percentage requirements for blends. Critics might argue that setting a minimum percentage for the use of the 'Kona Coffee Blend' label could create challenges for smaller producers or those who blend coffees from different regions. Overall, the discussions surrounding this bill reflect a tension between protecting local agricultural integrity and the economic implications for those involved in the coffee supply chain.