The bill proposes significant amendments to Section 201-3.5 of the Hawaii Revised Statutes. It would enable the Department to conduct comprehensive studies examining the current and future value of the 'Hawaii Made' label and identify the best practices necessary to promote and protect this brand. The measures aim to bolster local businesses by formalizing and enhancing the recognition of Hawaii’s products both nationally and internationally, thereby strengthening the local economy. Additionally, the bill introduces an appropriation of $250,000 to support these initiatives, indicating a financial commitment to its objectives.
Summary
SB3050 is a legislative measure aimed at enhancing economic development in Hawaii by promoting and regulating products branded as 'Hawaii Made' or 'Made in Hawaii'. The bill mandates the Department of Business, Economic Development, and Tourism to take active steps to increase consumer demand and streamline the distribution channels for these products. Specific tasks outlined include coordinating manufacturing efforts and assisting local manufacturers in acquiring patents and copyrights for their goods labeled as 'Hawaii Made'.
Contention
While the bill generally enjoys support for its intent to enhance local manufacturing and brand awareness, there may be concerns regarding how the 'Hawaii Made' branding is regulated and enforced. Potential points of contention could arise from discussions on the effectiveness of the proposed incentives for companies to get certified under this program, as well as the implications for local producers regarding enforcement protocols and the expectations placed on them. Stakeholders may also scrutinize the appropriateness of the branding and its alignment with cultural values, a critical aspect in Hawaii's diverse community.
To provide appropriations from the General Fund for the expenses of the Executive, Legislative and Judicial Departments of the Commonwealth, the public debt and the public schools for the fiscal year July 1, 2023, to June 30, 2024, and for the payment of bills incurred and remaining unpaid at the close of the fiscal year ending June 30, 2023; to provide appropriations from special funds and accounts to the Executive and Judicial Departments for the fiscal year July 1, 2023, to June 30, 2024, and for the payment of bills remaining unpaid at the close of the fiscal year ending June 30, 2023; to provide for the appropriation of Federal funds to the Executive and Judicial Departments for the fiscal year July 1, 2023, to June 30, 2024, and for the payment of bills remaining unpaid at the close of the fiscal year ending June 30, 2023; and to provide for the additional appropriation of Federal and State funds to the Executive and Legislative Departments for the fiscal year July 1, 2022, to June 30, 2023, and for the payment of bills incurred and remaining unpaid at the close of the fiscal year ending June 30, 2022.