Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.
If enacted, SCR22 could lead to significant changes in how Hawaii brands and markets its local products. By establishing clear guidelines and enforcement procedures, the resolution aims to enhance the visibility and value of products that genuinely represent Hawaii's manufacturing capabilities. Should the Department succeed in creating a defined enforcement strategy, it will likely result in stronger consumer trust in the 'Hawaii Made' label and support for local businesses, potentially boosting Hawaii's overall economic growth.
SCR22 is a resolution from the Hawaii Legislature requesting the Department of Business, Economic Development, and Tourism to conduct a comprehensive study on the existing 'Made in Hawaii' and 'Hawaii Made' brands. It aims to clarify the purpose and scope of these branding programs and address the jurisdictional overlap that currently exists between them. The resolution emphasizes the need for effective enforcement of the 'Hawaii Made' trademark to prevent confusion in the marketplace and to protect the integrity of local products and their branding.
The sentiment surrounding SCR22 is predominantly supportive, especially among local manufacturers and advocates for economic development. Many see the resolution as a vital step towards enhancing Hawaii's brand identity and promoting local products effectively. However, there may also be concerns from stakeholders regarding the implementation of enforcement measures, ensuring they are fair and beneficial without imposing undue burdens on small businesses.
Despite the broad support for studying and reinforcing Hawaii's branding efforts, there are concerns regarding jurisdictional overlap and enforcement of branding laws. Critics may argue that the introduction of new procedures could complicate the existing regulatory framework or that enforcement measures may disproportionately affect smaller producers. It will be crucial for the Department of Business, Economic Development, and Tourism to consider a balanced approach that addresses the protection of local brands while being mindful of the varying capacities of manufacturers in Hawaii.