Relating To Coffee Labeling.
If enacted, the bill will expand the labeling requirements to include not just roasted and instant coffee, but also ready-to-drink coffee beverages and the labeling on inner packages. It requires explicit disclosure of the geographic origins and percentage by weight of coffee blended from different sources. The bill prohibits the use of the term 'All Hawaiian' for products that do not consist entirely of coffee grown and processed in Hawaii, which supporters argue will better protect Hawaii’s coffee market and preserve the integrity of locally sourced products.
House Bill 559 addresses issues related to coffee labeling and aims to enhance the accuracy and transparency of geographical labeling for Hawaii-grown coffee products. The bill stems from findings that the current labeling law allows products to be labeled as 'Kona coffee' or other geographical origins when only a minimal percentage, as low as ten percent, of the coffee actually comes from those regions. This misrepresentation has led to a perception of inferiority for Hawaii-grown coffees and economic damage to the state's coffee farmers.
The bill has faced discussions regarding its potential economic impact, particularly how it may affect coffee blending companies that rely on imports to create coffee blends and flavored profiles. Proponents argue that the legislation is necessary for consumer protection and to uphold the reputation of Hawaii's coffee. However, critics may express concerns about the practicality of strict labeling regulations, particularly how they could limit product offerings and increase operational costs for businesses.