Requesting The Department Of Agriculture To Conduct A Study To Recommend Appropriate Labeling Requirements For Hawaii-grown Tea.
The resolution acknowledges that the labeling requirements are essential for safeguarding the viability of this budding tea industry. Implementing standardized labeling could enhance consumer awareness, establish a clearer connection between the product and its geographic origins, and potentially elevate Hawaii-grown tea's status in the market. This initiative is designed to prevent the misrepresentation of products and to ensure that consumers are informed when purchasing tea, especially with the increasing popularity of Hawaii-grown offerings.
HCR131 is a concurrent resolution from the Thirty-second Legislature of the State of Hawaii that requests the Department of Agriculture to conduct a study aimed at recommending appropriate labeling requirements for Hawaii-grown tea. The resolution highlights the emergence of locally-grown tea as a relatively new crop in Hawaii, recognizing that the tea industry has the potential to evolve into a significant agricultural commodity, much like Kona coffee. An emphasis is placed on the distinct flavors of Hawaii tea, derived from its volcanic soil, which contributes to its unique market position.
The study requested by the resolution will also recommend penalties for violations of the proposed labeling requirements and establish recordkeeping protocols for growers and manufacturers. By recommending specific identity statements for pure Hawaii-grown tea versus blended varieties, the bill aims to provide clarity to consumers and promote transparency in the industry. However, there might be discussions regarding the practical implications of enforcement and the potential costs associated with compliance, especially for smaller tea producers who may struggle to meet new regulations.