If enacted, this bill will repeal the existing framework governing the Hawaii Tourism Authority and create a new structure that emphasizes sustainable tourism practices. The primary focus will be on enhancing the visitor experience by developing strategies that safeguard natural and cultural resources. This shift is expected to promote a collaborative approach to tourism management, involving public, private, nonprofit, and community entities to collectively advance the interests of Hawaii's tourism sector.
SB218 proposes a significant restructuring of the Hawaii Tourism Authority by transforming it into a nonprofit organization focused on destination stewardship. This bill arises from a governance study commissioned by the department of business, economic development, and tourism, aimed at improving the effectiveness of tourism management and destination marketing. The bill outlines the functions of the newly formed corporation for stewardship of Hawaii tourism, which will collaborate with various stakeholders to optimize the state's tourism economy while ensuring the environmental and cultural sustainability of Hawaii's resources.
The transition from a government authority to a nonprofit model has generated discussion regarding the potential challenges of implementation. Notably, questions arise about how this new structure will manage existing obligations and whether it will adequately represent the interests of various community stakeholders. Additionally, there may be concerns about the efficacy of governance under a nonprofit model, specifically whether it can maintain robust oversight and accountability in promoting Hawaii as a travel destination while supporting local communities.