Iowa Senate Bill SSB3162

Iowa 2023-2024 Regular Session

• Introduced: 2/7/24
• Refer: 2/7/24

Caption

A bill for an act prohibiting the misbranding of certain food products, and providing penalties.(See SF 2391.)

Impact

If enacted, SSB3162 will significantly impact how food products are marketed and labeled across the state. It mandates that any product derived from non-traditional sources that mimics the sensory attributes of meat must be explicitly indicated on packaging. This includes the necessary disclosure that the product is composed of stem cell cultures, insects, or plant materials when applicable. The Department of Inspections, Appeals, and Licensing (DIAL) will oversee compliance and conduct inspections to ensure that these labeling requirements are followed, which could lead to shifts in marketing strategies for food producers.

Summary

Senate Study Bill 3162 introduces provisions aimed at preventing the misbranding of food products, particularly those that are manufactured to resemble traditional meat products. The bill stipulates that food products containing manufactured meat—such as cultivated or plant-based meats—as well as insect-based products, must include clear labeling that accurately reflects the nature of the product. This is intended to protect consumers from misleading information and ensure that they can make informed choices regarding the food they purchase.

Contention

Notably, the bill has sparked discussions regarding food industry practices and consumer rights. Proponents argue that accurate labeling is essential for transparency, while opponents may raise concerns about the implications for businesses producing alternative meat products. There may be fears that stricter labeling could deter consumers from trying innovative food options, while supporters emphasize the importance of maintaining high standards for consumer information and safety. Furthermore, the bill includes penalties for willfully misbrand, which underscores the seriousness of compliance among food manufacturers.