Illinois 2023-2024 Regular Session

Illinois House Bill HB5581 Latest Draft

Bill / Introduced Version Filed 02/09/2024

                            103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 HB5581 Introduced , by Rep. Hoan Huynh SYNOPSIS AS INTRODUCED: New Act Creates the Illinois Privacy Rights Act. Defines terms such as "biometric data", "consumer", "controller", "deidentified data", and "processor". Creates a consumer protection of privacy in which, with some exceptions, provides an individual with the right to: (i) confirm whether or not a controller is processing the consumer's personal data and access such personal data; (ii) correct inaccuracies in the consumer's personal data; (iii) delete personal data provided by or obtained about the consumer; (iv) obtain a copy of the consumer's personal data processed by the controller in a portable and, to the extent technically feasible, readily usable format; and, (v) opt out of the processing of the personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the consumer. Defines a consumer as a resident of this State excluding an individual acting in commercial or employment context. Provides that this Act applies to persons that conduct business in this State or persons that produce products or services that are targeted to residents of this State that during a 1-year period: (i) controlled or processed the personal data of not less than 35,000 unique consumers, excluding personal data controlled or processed solely for the purpose of completing a payment transaction; or (ii) controlled or processed the personal data of not less than 10,000 unique consumers and derived more than 25% of their gross revenue from the sale of personal data. Provides that the Attorney General has the exclusive authority under this Act to enforce violations of it. Makes a violation of this Act an unfair method of competition or any unfair or deceptive act or practice under the Consumer Fraud and Deceptive Business Practices Act. Prohibits a private cause of action under this Act. Effective January 1, 2025. LRB103 38323 JRC 68458 b   A BILL FOR 103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 HB5581 Introduced , by Rep. Hoan Huynh SYNOPSIS AS INTRODUCED:  New Act New Act  Creates the Illinois Privacy Rights Act. Defines terms such as "biometric data", "consumer", "controller", "deidentified data", and "processor". Creates a consumer protection of privacy in which, with some exceptions, provides an individual with the right to: (i) confirm whether or not a controller is processing the consumer's personal data and access such personal data; (ii) correct inaccuracies in the consumer's personal data; (iii) delete personal data provided by or obtained about the consumer; (iv) obtain a copy of the consumer's personal data processed by the controller in a portable and, to the extent technically feasible, readily usable format; and, (v) opt out of the processing of the personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the consumer. Defines a consumer as a resident of this State excluding an individual acting in commercial or employment context. Provides that this Act applies to persons that conduct business in this State or persons that produce products or services that are targeted to residents of this State that during a 1-year period: (i) controlled or processed the personal data of not less than 35,000 unique consumers, excluding personal data controlled or processed solely for the purpose of completing a payment transaction; or (ii) controlled or processed the personal data of not less than 10,000 unique consumers and derived more than 25% of their gross revenue from the sale of personal data. Provides that the Attorney General has the exclusive authority under this Act to enforce violations of it. Makes a violation of this Act an unfair method of competition or any unfair or deceptive act or practice under the Consumer Fraud and Deceptive Business Practices Act. Prohibits a private cause of action under this Act. Effective January 1, 2025.  LRB103 38323 JRC 68458 b     LRB103 38323 JRC 68458 b   A BILL FOR
103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 HB5581 Introduced , by Rep. Hoan Huynh SYNOPSIS AS INTRODUCED:
New Act New Act
New Act
Creates the Illinois Privacy Rights Act. Defines terms such as "biometric data", "consumer", "controller", "deidentified data", and "processor". Creates a consumer protection of privacy in which, with some exceptions, provides an individual with the right to: (i) confirm whether or not a controller is processing the consumer's personal data and access such personal data; (ii) correct inaccuracies in the consumer's personal data; (iii) delete personal data provided by or obtained about the consumer; (iv) obtain a copy of the consumer's personal data processed by the controller in a portable and, to the extent technically feasible, readily usable format; and, (v) opt out of the processing of the personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the consumer. Defines a consumer as a resident of this State excluding an individual acting in commercial or employment context. Provides that this Act applies to persons that conduct business in this State or persons that produce products or services that are targeted to residents of this State that during a 1-year period: (i) controlled or processed the personal data of not less than 35,000 unique consumers, excluding personal data controlled or processed solely for the purpose of completing a payment transaction; or (ii) controlled or processed the personal data of not less than 10,000 unique consumers and derived more than 25% of their gross revenue from the sale of personal data. Provides that the Attorney General has the exclusive authority under this Act to enforce violations of it. Makes a violation of this Act an unfair method of competition or any unfair or deceptive act or practice under the Consumer Fraud and Deceptive Business Practices Act. Prohibits a private cause of action under this Act. Effective January 1, 2025.
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A BILL FOR
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1  AN ACT concerning civil law.
2  Be it enacted by the People of the State of Illinois,
3  represented in the General Assembly:
4  Section 1. Short title. This Act may be cited as the
5  Illinois Privacy Rights Act.
6  Section 5. Definitions. As used in this Act:
7  (a) "Affiliate" means a legal entity that shares common
8  branding with another legal entity, or is controlled by, or is
9  under common control with, another legal entity.
10  (b) "Control" or "controlled" means ownership of, or the
11  power to vote, more than 50 percent of the outstanding shares
12  of any class of voting security of a company; control in any
13  manner over the election of a majority of the directors or of
14  individuals exercising similar functions; or the power to
15  exercise controlling influence over the management of a
16  company.
17  (c) "Authenticate" means to use reasonable means to
18  determine that a request to exercise any of the rights
19  afforded under paragraphs (1) through (4) of subsection (a) of
20  Section 20 is being made by, or on behalf of, the consumer who
21  is entitled to exercise such consumer rights with respect to
22  the personal data at issue.
23  (d) "Biometric data" means data generated by automatic

 

103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 HB5581 Introduced , by Rep. Hoan Huynh SYNOPSIS AS INTRODUCED:
New Act New Act
New Act
Creates the Illinois Privacy Rights Act. Defines terms such as "biometric data", "consumer", "controller", "deidentified data", and "processor". Creates a consumer protection of privacy in which, with some exceptions, provides an individual with the right to: (i) confirm whether or not a controller is processing the consumer's personal data and access such personal data; (ii) correct inaccuracies in the consumer's personal data; (iii) delete personal data provided by or obtained about the consumer; (iv) obtain a copy of the consumer's personal data processed by the controller in a portable and, to the extent technically feasible, readily usable format; and, (v) opt out of the processing of the personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the consumer. Defines a consumer as a resident of this State excluding an individual acting in commercial or employment context. Provides that this Act applies to persons that conduct business in this State or persons that produce products or services that are targeted to residents of this State that during a 1-year period: (i) controlled or processed the personal data of not less than 35,000 unique consumers, excluding personal data controlled or processed solely for the purpose of completing a payment transaction; or (ii) controlled or processed the personal data of not less than 10,000 unique consumers and derived more than 25% of their gross revenue from the sale of personal data. Provides that the Attorney General has the exclusive authority under this Act to enforce violations of it. Makes a violation of this Act an unfair method of competition or any unfair or deceptive act or practice under the Consumer Fraud and Deceptive Business Practices Act. Prohibits a private cause of action under this Act. Effective January 1, 2025.
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A BILL FOR

 

 

New Act



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1  measurements of an individual's biological characteristics,
2  such as a fingerprint, a voiceprint, eye retinas, irises or
3  other unique biological patterns, or characteristics that are
4  used to identify a specific individual. "Biometric data" does
5  not include a digital or physical photograph, an audio or
6  video recording, or any data generated from a digital or
7  physical photograph, or an audio or video recording, unless
8  such data is generated to identify a specific individual.
9  (e) "Business associate" has the same meaning as provided
10  in the Health Insurance Portability and Accountability Act
11  (HIPAA).
12  (f) "Child" has the same meaning as provided in the
13  Children's Online Privacy Protection Act (COPPA).
14  (g) "Consent" means a clear affirmative act signifying a
15  consumer's freely given, specific, informed and unambiguous
16  agreement to allow the processing of personal data relating to
17  the consumer. "Consent" may include a written statement,
18  including by electronic means, or any other unambiguous
19  affirmative action. "Consent" does not include acceptance of a
20  general or broad terms of use or similar document that
21  contains descriptions of personal data processing along with
22  other, unrelated information; hovering over, muting, pausing
23  or closing a given piece of content; or an agreement obtained
24  through the use of deceptive design patterns (also known as
25  "dark patterns").
26  (h) "Consumer" means an individual who is a resident of

 

 

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1  this State. "Consumer" does not include an individual acting
2  in a commercial or employment context or as an employee,
3  owner, director, officer or contractor of a company,
4  partnership, sole proprietorship, nonprofit or government
5  agency whose communications or transactions with the
6  controller occur solely within the context of that
7  individual's role with the company, partnership, sole
8  proprietorship, nonprofit or government agency.
9  (i) "Controller" means an individual who, or legal entity
10  that, alone or jointly with others determines the purpose and
11  means of processing personal data.
12  (j) "COPPA" means the Children's Online Privacy Protection
13  Act of 1998, 15 U.S.C. 6501 et seq., and any amendments,
14  regulations, rules, guidance and exemptions adopted under that
15  act.
16  (k) "Covered entity" has the same meaning as provided in
17  HIPAA.
18  (l) "Dark pattern" or "deceptive design pattern" means a
19  user interface designed or manipulated with the substantial
20  effect of subverting or impairing user autonomy,
21  decision-making or choice, and includes, but is not limited
22  to, any practice the Federal Trade Commission refers to as a
23  "dark pattern".
24  (m) "Decisions that produce legal or similarly significant
25  effects concerning the consumer" means decisions made by the
26  controller that result in the provision or denial by the

 

 

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1  controller of financial or lending services, housing,
2  insurance, education enrollment or opportunity, criminal
3  justice, employment opportunities, health care services or
4  access to essential goods or services.
5  (n) "Deidentified data" means data that cannot reasonably
6  be used to infer information about, or otherwise be linked to,
7  an identified or identifiable individual, or a device linked
8  to such individual, if the controller that possesses such data
9  takes reasonable measures to ensure that such data cannot be
10  associated with an individual; publicly commits to process
11  such data only in a deidentified way and not attempt to
12  reidentify such data; and contractually obligates any
13  recipients of such data to satisfy the criteria under this
14  paragraph.
15  (o) "HIPAA" means the Health Insurance Portability and
16  Accountability Act of 1996, 42 USC 1320d et seq., as amended.
17  (p) "Identified or identifiable individual" means an
18  individual who can be readily identified, directly or
19  indirectly.
20  (q) "Institution of higher education" means any individual
21  who, or school, board, association, limited liability company
22  or corporation that, is licensed or accredited to offer one or
23  more programs of higher learning leading to one or more
24  degrees.
25  (r) "Nonprofit organization" means any organization that
26  is exempt from taxation under Section 501(c)(3), 501(c)(4),

 

 

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1  501(c)(6), or 501(c)(12) of the Internal Revenue Code of 1986,
2  or any subsequent corresponding internal revenue code of the
3  United States, as amended.
4  (s) "Personal data" means any information that is linked
5  or reasonably linkable to an identified or identifiable
6  individual. "Personal data" does not include deidentified data
7  or publicly available information.
8  (t) "Precise geolocation data" means information derived
9  from technology, including, but not limited to, global
10  positioning system level latitude and longitude coordinates or
11  other mechanisms, that directly identifies the specific
12  location of an individual with precision and accuracy within a
13  radius of 1,750 feet. "Precise geolocation data" does not
14  include the content of communications or any data generated by
15  or connected to advanced utility metering infrastructure
16  systems or equipment for use by a utility.
17  (u) "Process" or "processing" means any operation or set
18  of operations performed, whether by manual or automated means,
19  on personal data or on sets of personal data, such as the
20  collection, use, storage, disclosure, analysis, deletion or
21  modification of personal data.
22  (v) "Processor" means an individual who, or legal entity
23  that, processes personal data on behalf of a controller.
24  (w) "Profiling" means any form of automated processing
25  performed on personal data to evaluate, analyze, or predict
26  personal aspects related to an identified or identifiable

 

 

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1  individual's economic situation, health, personal preferences,
2  interests, reliability, behavior, location, or movements.
3  (x) "Protected health information" has the same meaning as
4  provided in HIPAA.
5  (y) "Pseudonymous data" means personal data that cannot be
6  attributed to a specific individual without the use of
7  additional information, provided such additional information
8  is kept separately and is subject to appropriate technical and
9  organizational measures to ensure that the personal data is
10  not attributed to an identified or identifiable individual.
11  (z) "Publicly available information" means information
12  that is lawfully made available through federal, State,
13  municipal government records, or widely distributed media, and
14  a controller has a reasonable basis to believe a consumer has
15  lawfully made available to the general public.
16  (aa) "Sale of personal data" means the exchange of
17  personal data for monetary or other valuable consideration by
18  the controller to a third party. "Sale of personal data" does
19  not include:
20  (1) The disclosure of personal data to a processor
21  that processes the personal data on behalf of the
22  controller;
23  (2) The disclosure of personal data to a third party
24  for purposes of providing a product or service requested
25  by the consumer;
26  (3) The disclosure or transfer of personal data to an

 

 

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1  affiliate of the controller;
2  (4) The disclosure of personal data where the consumer
3  directs the controller to disclose the personal data or
4  intentionally uses the controller to interact with a third
5  party;
6  (5) The disclosure of personal data that the consumer
7  intentionally made available to the general public via a
8  channel of mass media, and did not restrict to a specific
9  audience; or
10  (6) The disclosure or transfer of personal data to a
11  third party as an asset that is part of a merger,
12  acquisition, bankruptcy or other transaction, or a
13  proposed merger, acquisition, bankruptcy or other
14  transaction, in which the third party assumes control of
15  all or part of the controller's assets.
16  (bb) "Sensitive data" means personal data that includes
17  data revealing racial or ethnic origin, religious beliefs,
18  mental or physical health condition or diagnosis, sex life,
19  sexual orientation or citizenship or immigration status; the
20  processing of genetic or biometric data for the purpose of
21  uniquely identifying an individual; personal data collected
22  from a known child; or precise geolocation data.
23  (cc) "Targeted advertising" means displaying
24  advertisements to a consumer where the advertisement is
25  selected based on personal data obtained or inferred from that
26  consumer's activities over time and across nonaffiliated

 

 

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1  Internet websites or online applications to predict such
2  consumer's preferences or interests. "Targeted advertising"
3  does not include:
4  (1) Advertisements based on activities within a
5  controller's own Internet websites or online applications;
6  (2) Advertisements based on the context of a
7  consumer's current search query, visit to an Internet
8  website, or online application;
9  (3) Advertisements directed to a consumer in response
10  to the consumer's request for information or feedback; or
11  (4) Processing personal data solely to measure or
12  report advertising frequency, performance, or reach.
13  (dd) "Third party" means an individual or legal entity,
14  such as a public authority, agency or body, other than the
15  consumer, controller or processor or an affiliate of the
16  processor or the controller.
17  Section 10. Application. This Act applies to persons that
18  conduct business in this State or persons that produce
19  products or services that are targeted to residents of this
20  State that during a one-year period:
21  (a) Controlled or processed the personal data of not
22  less than 35,000 unique consumers, excluding personal data
23  controlled or processed solely for the purpose of
24  completing a payment transaction; or
25  (b) Controlled or processed the personal data of not

 

 

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1  less than 10,000 unique consumers and derived more than 25
2  percent of their gross revenue from the sale of personal
3  data.
4  Section 15. Exclusions.
5  (a) This Act does not apply to any:
6  (1) Body, authority, board, bureau, commission,
7  district or agency of this State or any political
8  subdivision of this State;
9  (2) Nonprofit organization;
10  (3) Institution of higher education;
11  (4) National securities association that is registered
12  under 15 U.S.C. 78o-3 of the Security Exchange Act of
13  1934, as amended;
14  (5) Financial institution or data subject to Title V
15  of the Gramm-Leach-Bliley Act, 15 U.S.C. 6801 et seq.; or
16  (6) A covered entity or business associate, as defined
17  in 45 CFR 160.103(b).
18  (b) The following information and data shall be exempt
19  from this Act:
20  (1) Protected health information under HIPAA;
21  (2) Patient-identifying information for purposes of 42
22  U.S.C. 290dd-2;
23  (3) Identifiable private information for purposes of
24  the federal policy for the protection of human subjects
25  under 45 CFR 46;

 

 

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1  (4) Identifiable private information that is otherwise
2  information collected as part of human subjects research
3  pursuant to the good clinical practice guidelines issued
4  by the International Council for Harmonization of
5  Technical Requirements for Pharmaceuticals for Human Use;
6  (5) The protection of human subjects under 21 CFR
7  Parts 6, 50, and 56, or personal data used or shared in
8  research, as defined in 45 CFR 164.501, that is conducted
9  in accordance with the standards set forth in this Act, or
10  other research conducted in accordance with applicable
11  law;
12  (6) Information and documents created for purposes of
13  the Health Care Quality Improvement Act of 1986, 42 U.S.C.
14  11101 et seq.;
15  (7) Patient safety work product for purposes of the
16  Patient Safety and Quality Improvement Act, 42 U.S.C.
17  299b-21 et seq., as amended;
18  (8) Information derived from any of the health care
19  related information listed in this subsection that is
20  deidentified in accordance with the requirements for
21  de-identification pursuant to HIPAA;
22  (9) Information originating from and intermingled to
23  be indistinguishable with, or information treated in the
24  same manner as, information exempt under this Section that
25  is maintained by a covered entity or business associate,
26  program or qualified service organization, as specified in

 

 

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1  42 U.S.C. 290dd-2, as amended;
2  (10) Information used for public health activities and
3  purposes as authorized by HIPAA, community health
4  activities and population health activities;
5  (11) The collection, maintenance, disclosure, sale,
6  communication or use of any personal information bearing
7  on a consumer's credit worthiness, credit standing, credit
8  capacity, character, general reputation, personal
9  characteristics or mode of living by a consumer reporting
10  agency, furnisher or user that provides information for
11  use in a consumer report, and by a user of a consumer
12  report, but only to the extent that such activity is
13  regulated by and authorized under the Fair Credit
14  Reporting Act, 15 U.S.C. 1681 et seq.;
15  (12) Personal data collected, processed, sold or
16  disclosed in compliance with the Driver's Privacy
17  Protection Act of 1994, 18 U.S.C. 2721 et seq., as
18  amended;
19  (13) Personal data regulated by the Family Educational
20  Rights and Privacy Act, 20 U.S.C. 1232g et seq., as
21  amended;
22  (14) Personal data collected, processed, sold or
23  disclosed in compliance with the Farm Credit Act, 12
24  U.S.C. 2001 et seq., as amended;
25  (15) Data processed or maintained in the course of an
26  individual applying to, employed by or acting as an agent

 

 

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1  or independent contractor of a controller, processor or
2  third party, to the extent that the data is collected and
3  used within the context of that role; as the emergency
4  contact information of an individual under this Act used
5  for emergency contact purposes; or that is necessary to
6  retain to administer benefits for another individual
7  relating to the individual who is the subject of the
8  information under HIPAA and used for the purposes of
9  administering such benefits;
10  (16) Personal data collected, processed, sold or
11  disclosed in relation to price, route or service, as such
12  terms are used in the Airline Deregulation Act, 49 U.S.C.
13  40101 et seq., as amended, by an air carrier subject to the
14  act, to the extent this Act is preempted by the Airline
15  Deregulation Act, 49 U.S.C. 41713, as amended;
16  (17) Personal information maintained or used for
17  purposes of compliance with the regulation of listed
18  chemicals under the federal Controlled Substances Act, 21
19  U.S.C. 830; and
20  (18) Information included in a limited data set as
21  described at 45 CFR 164.514(e), to the extent that the
22  information is used, disclosed, and maintained in the
23  manner specified at 45 CFR 164.514(e).
24  (c) Controllers and processors that comply with the
25  verifiable parental consent requirements of COPPA shall be
26  compliant with any obligation to obtain parental consent

 

 

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1  pursuant to this Act.
2  Section 20. Consumer expectation of privacy.
3  (a) A consumer has the right to:
4  (1) Confirm whether or not a controller is processing
5  the consumer's personal data and access such personal
6  data, unless such confirmation or access would require the
7  controller to reveal a trade secret;
8  (2) Correct inaccuracies in the consumer's personal
9  data, taking into account the nature of the personal data
10  and the purposes of the processing of the consumer's
11  personal data;
12  (3) Delete personal data provided by, or obtained
13  about, the consumer;
14  (4) Obtain a copy of the consumer's personal data
15  processed by the controller, in a portable and, to the
16  extent technically feasible, readily usable format that
17  allows the consumer to transmit the data to another
18  controller without hindrance, where the processing is
19  carried out by automated means, provided such controller
20  shall not be required to reveal any trade secret; and
21  (5) Opt out of the processing of the personal data for
22  purposes of targeted advertising, the sale of personal
23  data, except as provided in Section 30, or profiling in
24  furtherance of solely automated decisions that produce
25  legal or similarly significant effects concerning the

 

 

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1  consumer.
2  (b) A consumer may exercise rights under this Section by a
3  secure and reliable means established by the Secretary of
4  State and described to the consumer in the controller's
5  privacy notice. A consumer may designate an authorized agent
6  in accordance with Section 25 to exercise the rights of such
7  consumer to opt out of the processing of such consumer's
8  personal data for purposes of paragraph (5) of subsection (a)
9  on behalf of the consumer. In the case of processing personal
10  data of a known child, the parent or legal guardian may
11  exercise such consumer rights on the child's behalf. In the
12  case of processing personal data concerning a consumer subject
13  to a guardianship, conservatorship, or other protective
14  arrangement, the guardian or the conservator of the consumer
15  may exercise such rights on the consumer's behalf.
16  (c) Except as otherwise provided in this Act, a controller
17  shall comply with a request by a consumer to exercise the
18  consumer rights authorized pursuant to this Act as follows:
19  (1) A controller shall respond to the consumer without
20  undue delay, but not later than 45 days after receipt of
21  the request. The controller may extend the response period
22  by 45 additional days when reasonably necessary,
23  considering the complexity and number of the consumer's
24  requests, provided the controller informs the consumer of
25  any such extension within the initial 45-day response
26  period and of the reason for the extension.

 

 

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1  (2) If a controller declines to take action regarding
2  the consumer's request, the controller shall inform the
3  consumer without undue delay, but not later than 45 days
4  after receipt of the request, of the justification for
5  declining to take action and instructions for how to
6  appeal the decision.
7  (3) Information provided in response to a consumer
8  request shall be provided by a controller, free of charge,
9  once per consumer during any 12-month period. If requests
10  from a consumer are manifestly unfounded, excessive or
11  repetitive, the controller may charge the consumer a
12  reasonable fee to cover the administrative costs of
13  complying with the request or decline to act on the
14  request. The controller bears the burden of demonstrating
15  the manifestly unfounded, excessive or repetitive nature
16  of the request.
17  (4) If a controller is unable to authenticate a
18  request to exercise any of the rights afforded under
19  paragraphs (1) through (4) of subsection (a) using
20  commercially reasonable efforts, the controller shall not
21  be required to comply with a request to initiate an action
22  pursuant to this Section and shall provide notice to the
23  consumer that the controller is unable to authenticate the
24  request to exercise such right or rights until such
25  consumer provides additional information reasonably
26  necessary to authenticate such consumer and such

 

 

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1  consumer's request to exercise such right or rights. A
2  controller shall not be required to authenticate an
3  opt-out request, but a controller may deny an opt-out
4  request if the controller has a good faith, reasonable and
5  documented belief that such request is fraudulent. If a
6  controller denies an opt-out request because the
7  controller believes such request is fraudulent, the
8  controller shall send a notice to the person who made such
9  request disclosing that such controller believes such
10  request is fraudulent, why such controller believes such
11  request is fraudulent and that such controller shall not
12  comply with such request.
13  (5) A controller that has obtained personal data about
14  a consumer from a source other than the consumer shall be
15  deemed in compliance with a consumer's request to delete
16  such data pursuant to paragraph (3) of subsection (a) by
17  retaining a record of the deletion request and the minimum
18  data necessary for the purpose of ensuring the consumer's
19  personal data remains deleted from the controller's
20  records and not using such retained data for any other
21  purpose pursuant to this Act, or opting the consumer out
22  of the processing of such personal data for any purpose
23  except for those exempted pursuant this Act.
24  (d) A controller shall establish a process for a consumer
25  to appeal the controller's refusal to take action on a request
26  within a reasonable period of time after the consumer's

 

 

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1  receipt of the decision. The appeal process shall be
2  conspicuously available and similar to the process for
3  submitting requests to initiate action pursuant to this
4  Section. Not later than 60 days after receipt of an appeal, a
5  controller shall inform the consumer in writing of any action
6  taken or not taken in response to the appeal, including a
7  written explanation of the reasons for the decisions. If the
8  appeal is denied, the controller shall also provide the
9  consumer with an online mechanism, if available, or other
10  method through which the consumer may contact the Attorney
11  General to submit a complaint.
12  Section 25. Consumer agents. A consumer may designate
13  another person to serve as the consumer's authorized agent,
14  and act on such consumer's behalf, to opt out of the processing
15  of such consumer's personal data for one or more of the
16  purposes specified in paragraph (5) of subsection (a) of
17  Section 20. The consumer may designate such authorized agent
18  by way of, among other things, a technology, including, but
19  not limited to, an Internet link or a browser setting, browser
20  extension or global device setting, indicating such consumer's
21  intent to opt out of such processing. A controller shall
22  comply with an opt-out request received from an authorized
23  agent if the controller is able to verify, with commercially
24  reasonable effort, the identity of the consumer and the
25  authorized agent's authority to act on such consumer's behalf.

 

 

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1  Section 30. Controller responsibilities.
2  (a) A controller shall:
3  (1) Limit the collection of personal data to what is
4  adequate, relevant and reasonably necessary in relation to
5  the purposes for which such data is processed, as
6  disclosed to the consumer;
7  (2) Except as otherwise provided in this Act, not
8  process personal data for purposes that are neither
9  reasonably necessary to, nor compatible with, the
10  disclosed purposes for which such personal data is
11  processed, as disclosed to the consumer, unless the
12  controller obtains the consumer's consent;
13  (3) Establish, implement and maintain reasonable
14  administrative, technical and physical data security
15  practices to protect the confidentiality, integrity and
16  accessibility of personal data appropriate to the volume
17  and nature of the personal data at issue;
18  (4) Not process sensitive data concerning a consumer
19  without obtaining the consumer's consent, or, in the case
20  of the processing of sensitive data concerning a known
21  child, without processing such data in accordance with
22  COPPA;
23  (5) Not process personal data in violation of the laws
24  of this State and federal laws that prohibit unlawful
25  discrimination against consumers;

 

 

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1  (6) Provide an effective mechanism for a consumer to
2  revoke the consumer's consent under this Section that is
3  at least as easy as the mechanism by which the consumer
4  provided the consumer's consent and, upon revocation of
5  such consent, cease to process the data as soon as
6  practicable, but not later than 15 days after the receipt
7  of such request; and
8  (7) Not process the personal data of a consumer for
9  purposes of targeted advertising, or sell the consumer's
10  personal data without the consumer's consent, under
11  circumstances where a controller has actual knowledge, and
12  willfully disregards, that the consumer is at least 13
13  years of age but younger than 16 years of age. A controller
14  shall not discriminate against a consumer for exercising
15  any of the consumer rights contained in this Act,
16  including denying goods or services, charging different
17  prices or rates for goods or services or providing a
18  different level of quality of goods or services to the
19  consumer.
20  (b) Nothing in this Section shall be construed to require
21  a controller to provide a product or service that requires the
22  personal data of a consumer which the controller does not
23  collect or maintain, or prohibit a controller from offering a
24  different price, rate, level, quality or selection of goods or
25  services to a consumer, including offering goods or services
26  for no fee, if the offering is in connection with a consumer's

 

 

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1  voluntary participation in a bona fide loyalty, rewards,
2  premium features, discounts or club card program.
3  (c) A controller shall provide consumers with a reasonably
4  accessible, clear and meaningful privacy notice meeting
5  standards established by the Secretary of State that includes:
6  (1) The categories of personal data processed by the
7  controller;
8  (2) The purpose for processing personal data;
9  (3) How consumers may exercise their consumer rights,
10  including how a consumer may appeal a controller's
11  decision with regard to the consumer's request;
12  (4) The categories of personal data that the
13  controller shares with third parties, if any;
14  (5) The categories of third parties, if any, with
15  which the controller shares personal data; and
16  (6) An active electronic mail address or other online
17  mechanism that the consumer may use to contact the
18  controller.
19  (d) If a controller sells personal data to third parties
20  or processes personal data for targeted advertising, the
21  controller shall clearly and conspicuously disclose such
22  processing, as well as the manner in which a consumer may
23  exercise the right to opt out of such processing.
24  (e) A controller shall establish, and shall describe in a
25  privacy notice, consistent with the requirements of the
26  Secretary of State, one or more secure and reliable means for

 

 

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1  consumers to submit a request to exercise their consumer
2  rights pursuant to this Act. Such means shall take into
3  account the ways in which consumers normally interact with the
4  controller, the need for secure and reliable communication of
5  such requests and the ability of the controller to verify the
6  identity of the consumer making the request. A controller
7  shall not require a consumer to create a new account in order
8  to exercise consumer rights, but may require a consumer to use
9  an existing account. Any such means shall include:
10  (1) Providing a clear and conspicuous link on the
11  controller's Internet website to an Internet web page that
12  enables a consumer, or an agent of the consumer, to opt out
13  of the targeted advertising or sale of the consumer's
14  personal data; and
15  (2) Not later than January 1, 2025, allowing a
16  consumer to opt out of any processing of the consumer's
17  personal data for the purposes of targeted advertising, or
18  any sale of such personal data, through an opt-out
19  preference signal sent, with such consumer's consent, by a
20  platform, technology or mechanism to the controller,
21  indicating such consumer's intent to opt out of any such
22  processing or sale. Such platform, technology or mechanism
23  shall:
24  (A) Not unfairly disadvantage another controller;
25  (B) Not make use of a default setting, but,
26  rather, require the consumer to make an affirmative,

 

 

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1  freely given and unambiguous choice to opt out of any
2  processing of such consumer's personal data pursuant
3  to this Act;
4  (C) Be consumer-friendly and easy to use by the
5  average consumer;
6  (D) Be as consistent as possible with any other
7  similar platform, technology or mechanism required by
8  any federal or State law or regulation; and
9  (E) Enable the controller to accurately determine
10  whether the consumer is a resident of this State and
11  whether the consumer has made a legitimate request to
12  opt out of any sale of such consumer's personal data or
13  targeted advertising.
14  (3) If a consumer's decision to opt out of any
15  processing of the consumer's personal data for the
16  purposes of targeted advertising, or any sale of such
17  personal data, through an opt-out preference signal sent
18  in accordance with this subsection (e) conflicts with the
19  consumer's existing controller-specific privacy setting or
20  voluntary participation in a controller's bona fide
21  loyalty, rewards, premium features, discounts or club card
22  program, the controller shall comply with such consumer's
23  opt-out preference signal but may notify such consumer of
24  such conflict and provide to such consumer the choice to
25  confirm such controller-specific privacy setting or
26  participation in such program.

 

 

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1  (e-5) If a controller responds to consumer opt-out
2  requests received pursuant to subsection (e) by informing the
3  consumer of a charge for the use of any product or service, the
4  controller shall present the terms of any financial incentive
5  offered pursuant to this Section for the retention, use, sale
6  or sharing of the consumer's personal data.
7  Section 35. Processor responsibilities.
8  (a) A processor shall adhere to the instructions of a
9  controller and shall assist the controller in meeting the
10  controller's obligations under this Act. Such assistance shall
11  include:
12  (1) Taking into account the nature of processing and
13  the information available to the processor, by appropriate
14  technical and organizational measures, insofar as is
15  reasonably practicable, to fulfill the controller's
16  obligation to respond to consumer rights requests;
17  (2) Taking into account the nature of processing and
18  the information available to the processor, by assisting
19  the controller in meeting the controller's obligations in
20  relation to the security of processing the personal data
21  and in relation to the notification of a breach of
22  security or of the system of the processor, in order to
23  meet the controller's obligations; and
24  (3) Providing necessary information to enable the
25  controller to conduct and document data protection

 

 

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1  assessments.
2  (b) A contract between a controller and a processor shall
3  govern the processor's data processing procedures with respect
4  to processing performed on behalf of the controller. The
5  contract shall be binding and clearly set forth instructions
6  for processing data, the nature and purpose of processing, the
7  type of data subject to processing, the duration of processing
8  and the rights and obligations of both parties. The contract
9  shall also require that the processor:
10  (1) Ensure that each person processing personal data
11  is subject to a duty of confidentiality with respect to
12  the data;
13  (2) At the controller's direction, delete or return
14  all personal data to the controller as requested at the
15  end of the provision of services, unless retention of the
16  personal data is required by law;
17  (3) Upon the reasonable request of the controller,
18  make available to the controller all information in its
19  possession necessary to demonstrate the processor's
20  compliance with the obligations in this Act;
21  (4) After providing the controller an opportunity to
22  object, engage any subcontractor pursuant to a written
23  contract that requires the subcontractor to meet the
24  obligations of the processor with respect to the personal
25  data; and
26  (5) Allow, and cooperate with, reasonable assessments

 

 

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1  by the controller or the controller's designated assessor,
2  or the processor may arrange for a qualified and
3  independent assessor to conduct an assessment of the
4  processor's policies and technical and organizational
5  measures in support of the obligations under this Act,
6  using an appropriate and accepted control standard or
7  framework and assessment procedure for such assessments.
8  The processor shall provide a report of such assessment to
9  the controller upon request.
10  (c) Nothing in this Section shall be construed to relieve
11  a controller or processor from the liabilities imposed on the
12  controller or processor by virtue of such controller's or
13  processor's role in the processing relationship, as described
14  in this Act.
15  (d) Determining whether a person is acting as a controller
16  or processor with respect to a specific processing of data is a
17  fact-based determination that depends upon the context in
18  which personal data is to be processed. A person who is not
19  limited in such person's processing of personal data pursuant
20  to a controller's instructions, or who fails to adhere to such
21  instructions, is a controller and not a processor with respect
22  to a specific processing of data. A processor that continues
23  to adhere to a controller's instructions with respect to a
24  specific processing of personal data remains a processor. If a
25  processor begins, alone or jointly with others, determining
26  the purposes and means of the processing of personal data, the

 

 

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1  processor is a controller with respect to such processing and
2  may be subject to an enforcement action Section 55.
3  Section 40. Heightened risk of harm.
4  (a) A controller shall conduct and document a data
5  protection assessment for each of the controller's processing
6  activities that presents a heightened risk of harm to a
7  consumer. For the purposes of this Section, processing that
8  presents a heightened risk of harm to a consumer includes:
9  (1) The processing of personal data for the purposes
10  of targeted advertising;
11  (2) The sale of personal data;
12  (3) The processing of personal data for the purposes
13  of profiling, where such profiling presents a reasonably
14  foreseeable risk of unfair or deceptive treatment of, or
15  unlawful disparate impact on, consumers, financial,
16  physical or reputational injury to consumers, a physical
17  or other intrusion upon the solitude or seclusion, or the
18  private affairs or concerns, of consumers, where such
19  intrusion would be offensive to a reasonable person, or
20  other substantial injury to consumers; and
21  (4) The processing of sensitive data.
22  (b) Data protection assessments conducted pursuant to
23  subsection (a) shall identify and weigh the benefits that may
24  flow, directly and indirectly, from the processing to the
25  controller, the consumer, other stakeholders and the public

 

 

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1  against the potential risks to the rights of the consumer
2  associated with such processing, as mitigated by safeguards
3  that can be employed by the controller to reduce such risks.
4  The controller shall factor into any such data protection
5  assessment the use of deidentified data and the reasonable
6  expectations of consumers, as well as the context of the
7  processing and the relationship between the controller and the
8  consumer whose personal data will be processed.
9  (c) The Attorney General may require that a controller
10  disclose any data protection assessment that is relevant to an
11  investigation conducted by the Attorney General, and the
12  controller shall make the data protection assessment available
13  to the Attorney General. The Attorney General may evaluate the
14  data protection assessment for compliance with the
15  responsibilities set forth in this Act. Data protection
16  assessments shall be confidential and shall be exempt from
17  disclosure under 5 ILCS 120. To the extent any information
18  contained in a data protection assessment disclosed to the
19  Attorney General includes information subject to
20  attorney-client privilege or work product protection, such
21  disclosure shall not constitute a waiver of such privilege or
22  protection.
23  (d) A single data protection assessment may address a
24  comparable set of processing operations that include similar
25  activities.
26  (e) If a controller conducts a data protection assessment

 

 

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1  for the purpose of complying with another applicable law or
2  regulation, the data protection assessment shall be deemed to
3  satisfy the requirements established in this Section if such
4  data protection assessment is reasonably similar in scope and
5  effect to the data protection assessment that would otherwise
6  be conducted pursuant to this Section.
7  (f) Data protection assessment requirements shall apply to
8  processing activities created or generated after July 1, 2024,
9  and are not retroactive.
10  Section 45. Deidentified data.
11  (a) Any controller in possession of deidentified data
12  shall:
13  (1) Take reasonable measures to ensure that the data
14  cannot be associated with an individual;
15  (2) Publicly commit to maintaining and using
16  deidentified data without attempting to reidentify the
17  data; and
18  (3) Contractually obligate any recipients of the
19  deidentified data to comply with all provisions of this
20  Act.
21  (b) Nothing in this Act shall be construed to:
22  (1) Require a controller or processor to reidentify
23  deidentified data or pseudonymous data; or
24  (2) Maintain data in identifiable form, or collect,
25  obtain, retain, or access any data or technology, in order

 

 

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1  to be capable of associating an authenticated consumer
2  request with personal data.
3  (c) Nothing in this Act shall be construed to require a
4  controller or processor to comply with an authenticated
5  consumer rights request if the controller:
6  (1) Is not reasonably capable of associating the
7  request with the personal data or it would be unreasonably
8  burdensome for the controller to associate the request
9  with the personal data;
10  (2) Does not use the personal data to recognize or
11  respond to the specific consumer who is the subject of the
12  personal data, or associate the personal data with other
13  personal data about the same specific consumer; and
14  (3) Does not sell the personal data to any third party
15  or otherwise voluntarily disclose the personal data to any
16  third party other than a processor, except as otherwise
17  permitted in this Section.
18  (d) The rights afforded under paragraphs (1) through (4)
19  of subsection (a) of Section 20 shall not apply to
20  pseudonymized data in cases where the controller is able to
21  demonstrate that any information necessary to identify the
22  consumer is kept separately and is subject to effective
23  technical and organizational controls that prevent the
24  controller from accessing such information.
25  (e) A controller that discloses pseudonymous data or
26  deidentified data shall exercise reasonable oversight to

 

 

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1  monitor compliance with any contractual commitments to which
2  the pseudonymous data or deidentified data is subject and
3  shall take appropriate steps to address any breaches of those
4  contractual commitments.
5  Section 50. Controller responsibilities and obligations.
6  (a) Nothing in this Act shall be construed to restrict a
7  controller's or processor's ability to:
8  (1) Comply with federal, State or municipal ordinances
9  or regulations;
10  (2) Comply with a civil, criminal or regulatory
11  inquiry, investigation, subpoena or summons by federal,
12  State, municipal or other governmental authorities;
13  (3) Cooperate with law enforcement agencies concerning
14  conduct or activity that the controller or processor
15  reasonably and in good faith believes may violate federal,
16  State or municipal ordinances or regulations;
17  (4) Investigate, establish, exercise, prepare for or
18  defend legal claims;
19  (5) Provide a product or service specifically
20  requested by a consumer;
21  (6) Perform under a contract to which a consumer is a
22  party, including fulfilling the terms of a written
23  warranty;
24  (7) Take steps at the request of a consumer prior to
25  entering into a contract;

 

 

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1  (8) Take immediate steps to protect an interest that
2  is essential for the life or physical safety of the
3  consumer or another individual, and where the processing
4  cannot be manifestly based on another legal basis;
5  (9) Prevent, detect, protect against or respond to
6  security incidents, identity theft, fraud, harassment,
7  malicious or deceptive activities or any illegal activity,
8  preserve the integrity or security of systems or
9  investigate, report or prosecute those responsible for any
10  such action;
11  (10) Engage in public or peer-reviewed scientific or
12  statistical research in the public interest that adheres
13  to all other applicable ethics and privacy laws and is
14  approved, monitored and governed by an institutional
15  review board that determines, or similar independent
16  oversight entities that determine:
17  (A) Whether the deletion of the information is
18  likely to provide substantial benefits that do not
19  exclusively accrue to the controller,
20  (B) The expected benefits of the research outweigh
21  the privacy risks, and
22  (C) Whether the controller has implemented
23  reasonable safeguards to mitigate privacy risks
24  associated with research, including any risks
25  associated with reidentification;
26  (11) Assist another controller, processor, or third

 

 

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1  party with any of the obligations under this Act; or
2  (12) Process personal data for reasons of public
3  interest in the area of public health, community health or
4  population health, but solely to the extent that such
5  processing is:
6  (A) Subject to suitable and specific measures to
7  safeguard the rights of the consumer whose personal
8  data is being processed, and
9  (B) Under the responsibility of a professional
10  subject to confidentiality obligations under federal,
11  State or local law.
12  (b) The obligations imposed on controllers or processors
13  under this Act shall not restrict a controller's or
14  processor's ability to collect, use or retain data for
15  internal use to:
16  (1) Conduct internal research to develop, improve or
17  repair products, services or technology;
18  (2) Effectuate a product recall;
19  (3) Identify and repair technical errors that impair
20  existing or intended functionality; or
21  (4) Perform internal operations that are reasonably
22  aligned with the expectations of the consumer or
23  reasonably anticipated based on the consumer's existing
24  relationship with the controller, or are otherwise
25  compatible with processing data in furtherance of the
26  provision of a product or service specifically requested

 

 

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1  by a consumer or the performance of a contract to which the
2  consumer is a party.
3  (c) The obligations imposed on controllers or processors
4  under this Act shall not apply where compliance by the
5  controller or processor with said Sections would violate an
6  evidentiary privilege under the laws of this State. Nothing in
7  this Act shall be construed to prevent a controller or
8  processor from providing personal data concerning a consumer
9  to a person covered by an evidentiary privilege under the laws
10  of the State as part of a privileged communication.
11  (d) A controller or processor that discloses personal data
12  to a processor or third-party controller in accordance with
13  this Act shall not be deemed to have violated said Sections if
14  the processor or third-party controller that receives and
15  processes such personal data violates said Sections, provided,
16  at the time the disclosing controller or processor disclosed
17  such personal data, the disclosing controller or processor did
18  not have actual knowledge that the receiving processor or
19  third-party controller would violate said Sections. A
20  third-party controller or processor receiving personal data
21  from a controller or processor in compliance with this Act is
22  likewise not in violation of said Sections for the
23  transgressions of the controller or processor from which such
24  third-party controller or processor receives such personal
25  data.
26  (e) Nothing in this Act shall be construed to:

 

 

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1  (1) Impose any obligation on a controller or processor
2  that adversely affects the rights or freedoms of any
3  person, including, but not limited to, the rights of any
4  person to freedom of speech or freedom of the press
5  guaranteed in the First Amendment to the United States
6  Constitution; or
7  (2) Apply to any person's processing of personal data
8  in the course of such person's purely personal or
9  household activities.
10  (f) Personal data processed by a controller pursuant to
11  this Section may be processed to the extent that such
12  processing is:
13  (1) Reasonably necessary and proportionate to the
14  purposes listed in this Section; and
15  (2) Adequate, relevant and limited to what is
16  necessary in relation to the specific purposes listed in
17  this Section. Personal data collected, used or retained
18  under paragraph (2) of subsection (a), where applicable,
19  take into account the nature and purpose or purposes of
20  such collection, use or retention. Such data shall be
21  subject to reasonable administrative, technical and
22  physical measures to protect the confidentiality,
23  integrity and accessibility of the personal data and to
24  reduce reasonably foreseeable risks of harm to consumers
25  relating to such collection, use or retention of personal
26  data.

 

 

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1  (g) If a controller processes personal data pursuant to an
2  exemption in this Section, the controller bears the burden of
3  demonstrating that such processing qualifies for the exemption
4  and complies with the requirements in subsection (f).
5  (h) Processing personal data for the purposes expressly
6  identified in this Section shall not solely make a legal
7  entity a controller with respect to such processing.
8  Section 55. Notice; enforcement.
9  (a) The Attorney General shall have exclusive authority to
10  enforce violations under this Act.
11  (b) During the period beginning January 1, 2025 and ending
12  December 31, 2025, the Attorney General shall, and following
13  said period the Attorney General may, prior to initiating any
14  action for a violation under this Act, issue a notice of
15  violation to the controller if the Attorney General determines
16  that a cure is possible. If the controller fails to cure such
17  violation within 60 days of receipt of the notice of
18  violation, the Attorney General may bring an action pursuant
19  to this Section.
20  (c) Beginning January 1, 2026, in determining whether to
21  grant a controller or processor the opportunity to cure an
22  alleged violation described under this Act, the Attorney
23  General may consider:
24  (1) The number of violations;
25  (2) The size and complexity of the controller or

 

 

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1  processor;
2  (3) The nature and extent of the controller's or
3  processor's processing activities;
4  (4) The substantial likelihood of injury to the
5  public;
6  (5) The safety of persons or property; and
7  (6) Whether such alleged violation was likely caused
8  by human or technical error.
9  (d) Nothing in this Act shall be construed as providing
10  the basis for, or be subject to, a private right of action for
11  violations under this Act or any other law.
12  (e) A violation under this Act shall constitute an unfair
13  method of competition or any unfair or deceptive act or
14  practice in the conduct of any trade or commerce within this
15  State under the Consumer Fraud and Deceptive Business
16  Practices Act and shall be enforced by the Attorney General.
17  Section 60. Compliance with other law. An individual or
18  entity covered by this Act and other law regarding third-party
19  providers of information and services is required to comply
20  with both laws, provided, however, that to the extent there is
21  a direct conflict between the 2 laws which precludes
22  compliance with both statutes, the individual or entity shall
23  comply with the statute that provides the greater measure of
24  privacy protection to individuals. For purposes of this
25  Section, an "opt-in" procedure for an individual to grant

 

 

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1  consent for the disclosure of personal information shall be
2  deemed to provide a greater measure of protection of privacy
3  than the "opt-out" procedure established under this Act.

 

 

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