SLS 20RS-139 ORIGINAL
2020 Regular Session
SENATE BILL NO. 443
BY SENATOR WARD
ADVERTISING. Prohibits certain advertising costs from being passed on to clients or
customers. (8/1/20)
1 AN ACT
2 To enact R.S. 51:1429, relative to advertisements for certain professional services; to
3 provide relative to advertising expenses; to provide relative to unfair trade practices;
4 to provide for penalties; to provide for certain terms and procedures; and to provide
5 for related matters.
6 Be it enacted by the Legislature of Louisiana:
7 Section 1. R.S. 51:1429 is hereby enacted to read as follows:
8 ยง1429. Unfair or deceptive trade practice or act; certain advertisements;
9 prohibited expenses
10 A. It shall be unlawful for any person who advertises legal or insurance
11 services to bill to a client or customer any expenses associated with the
12 advertisement.
13 B. Any violation of this Section shall be a deceptive and unfair trade
14 practice pursuant to R.S. 51:1405 and shall subject the violator to any and all
15 actions and penalties provided for in this Chapter.
16 C. The penalties provided in the Section shall be in addition to and do
17 not preclude any other penalty provided by law.
Page 1 of 2
Coding: Words which are struck through are deletions from existing law;
words in boldface type and underscored are additions. SB NO. 443
SLS 20RS-139 ORIGINAL
The original instrument and the following digest, which constitutes no part
of the legislative instrument, were prepared by Michelle Ridge.
DIGEST
SB 443 Original 2020 Regular Session Ward
Present law provides relative to the Unfair Trade Practices and Consumer Protection Law.
Present law provides that unfair methods of competition and unfair or deceptive acts or
practices in the conduct of any trade or commerce are unlawful.
Proposed law prohibits expenses for legal or insurance advertisements from being billed to
clients or customers and a violation of this prohibition shall be a deceptive and unfair trade
practice pursuant to present law.
Proposed law provides that in addition to penalties prescribed in the Unfair Trade Practices
and Consumer Protection Law, a violator of proposed law shall be subject to any other
penalty provided by law.
Effective August 1, 2020.
(Adds R.S. 51:1429)
Page 2 of 2
Coding: Words which are struck through are deletions from existing law;
words in boldface type and underscored are additions.