Relating To The Labeling Of Products.
This legislation is designed to fortify consumer protection by ensuring that products labeled as originating from Hawaii genuinely reflect their local production. The goal is to prevent deceptive marketing practices that could mislead consumers regarding the authenticity and origin of products. By enforcing stricter guidelines on labeling, the bill seeks to bolster Hawaii's local economy and support local manufacturers, ensuring they receive appropriate recognition for their contributions.
Senate Bill 113 aims to amend existing laws related to product labeling in Hawaii. Specifically, it addresses the use of the phrases 'Hawaii Made' and 'made in Hawaii' for items that are sold within the state. The bill establishes that any product marketed with these terms must meet certain criteria: it must be manufactured, assembled, fabricated, or produced within Hawaii, and at least 51% of its wholesale value must be added by operations carried out within the state. This includes considering operating and overhead expenses that contribute to the production value.
While the bill has garnered broad support for its intentions of protecting local businesses and consumers, some discussions have raised concerns about the potential administrative burden it could place on small business owners. Critics worry that the requirements for labeling, along with the need for documentation proving compliance, might add complexity and costs that could disproportionately affect smaller enterprises. Additionally, opponents highlighted that the implementation timeline extends to July 1, 2050, which may be seen as too distant for addressing current market conditions.