New Jersey Senate Bill S1336

New Jersey 2022-2023 Regular Session

• Introduced: 2/3/22
• Refer: 2/3/22
• Report Pass: 2/16/23
• Refer: 2/16/23

Caption

Directs Department of Agriculture to establish Jersey Fresh sales pilot program; appropriates $500,000.

Impact

The bill allocates an appropriation of $500,000 from the General Fund to support its implementation. It mandates that these venues must only sell products that are labeled under the Jersey Fresh Program, which could range from fruits and vegetables to processed items made with state-sourced agricultural products. This initiative is projected to aid local farmers by providing them a direct sales channel while simultaneously enhancing agricultural tourism in New Jersey. Furthermore, it aims to promote healthier eating habits by encouraging the purchase of locally-grown foods.

Summary

Senate Bill S1336 proposes the establishment of a three-year pilot program by the New Jersey Department of Agriculture to promote Jersey Fresh agricultural products. The primary objective of the bill is to create locations throughout the state that exclusively sell Jersey Fresh items, thereby enhancing the visibility and availability of locally produced agricultural goods. The bill directs the department to publish a request for proposals for proprietors who will manage these sales venues at high-traffic state facilities including service areas along highways, airports, and state parks, which are intended to attract both residents and tourists interested in local products.

Contention

While the bill has been generally well-received, some points of contention may arise regarding the selection of venues and the effectiveness of the pilot program. Critics might question whether the establishment of such stores at specific state locations will lead to adequate sales or if the funding will be utilized efficiently to create substantial impact in promoting Jersey Fresh products and supporting local farmers. Additionally, the requirement for venue operators to donate surplus produce to charities could raise concerns on logistics and the operationality of such commitments.