New Jersey Assembly Bill A3003

New Jersey 2022-2023 Regular Session

• Introduced: 2/28/22
• Refer: 2/28/22
• Refer: 1/19/23

Caption

Directs Department of Agriculture to advertise and promote State aquaculture products through Jersey Fresh Program; establishes annual $100,000 appropriation; appropriates $100,000.

Impact

This legislation is poised to impact state laws by supplementing Title 4 of the Revised Statutes related to agricultural operations. By highlighting and encouraging the consumption of locally produced aquaculture products, the state aims to foster economic growth within this sector, potentially creating jobs and supporting local economies. The introduction of a quality grading system for aquaculture products aims to ensure that consumers receive high-quality seafood, thereby enhancing consumer trust and marketability.

Summary

Assembly Bill A3003 focuses on promoting aquaculture products in New Jersey through the established Jersey Fresh Program. The bill mandates the state’s Department of Agriculture to undertake advertising and promotional activities aimed at enhancing visibility and sales of aquaculture products, defining such products as fish or shellfish produced through aquaculture methods. An annual appropriation of $100,000 from the General Fund is designated specifically for these promotional efforts, which is significant considering the importance of the agriculture sector in the state's economy.

Sentiment

The general sentiment surrounding A3003 appears to be positive, especially among stakeholders in the aquaculture industry and agricultural communities who see it as a beneficial step towards promoting local products. Supporters argue that this initiative will help level the playing field for local aquaculture producers against larger, out-of-state competitors. However, there may be concerns from various quarters about the allocation of state funds and whether such promotional activities will indeed translate into increased sales and consumer awareness.

Contention

Notable points of contention may arise regarding the effectiveness of state funding for promotional purposes, with critics questioning if the dedicated funds will achieve the desired outcomes of increased awareness and sales. Additionally, there may be discussions on the administrative capabilities of the Department of Agriculture to effectively implement the promotional strategies and whether the established grading system will be sufficiently rigorous to differentiate local aquaculture products in the marketplace.