New Jersey Assembly Bill A5685

New Jersey 2024-2025 Regular Session

• Introduced: 5/15/25
• Refer: 5/15/25

Caption

Directs Department of Agriculture to designate Jersey Fresh funding for New Jersey liquors, beers, and wines; appropriates $100,000.

Impact

If passed, A5685 would significantly impact state laws concerning the marketing and promotion of alcohol in New Jersey. The bill aims to funnel state funding into enhancing the visibility and appeal of local alcoholic products, which could potentially lead to increased sales and support for local agricultural producers. By incorporating liquor, beer, and wine into the Jersey Fresh branding, the legislation seeks to leverage the state's reputation for quality agriculture to boost the liquor industry, fostering economic growth and job creation within this sector.

Summary

Assembly Bill A5685, introduced in New Jersey, seeks to enhance the promotion of the state's local alcoholic beverage industry by directing the Department of Agriculture to allocate Jersey Fresh funding specifically for New Jersey-produced liquors, beers, and wines. The bill appropriates $100,000 annually from the General Fund to promote these products, facilitating their advertisement under the established Jersey Fresh Program. This initiative aims to create a designated funding source to support alcohol products made from agricultural commodities grown in the state, expanding the existing Jersey Fresh marketing efforts to include these beverages.

Contention

Discussions surrounding A5685 may involve varying opinions on the appropriateness of using state funds to promote alcoholic beverages. While proponents argue that the bill supports local businesses and improves market competitiveness, critics might express concerns over the implications of promoting alcohol consumption. Additionally, the effectiveness of the proposed marketing strategies and how they align with existing public health initiatives concerning alcohol could be points of contention among lawmakers and advocacy groups.