Provide that advertising goods that don't include a price referencing all mandatory fees and charges shall be a deceptive trade practice.
Impact
If passed, S2257 will have significant implications for businesses that advertise goods in the state. It will require retailers to adjust their advertising strategies to comply with the stricter requirements of disclosing mandatory fees and charges, thereby potentially increasing operational costs due to compliance measures. This bill is positioned to enhance consumer rights, enabling them to make better-informed decisions by being aware of the full cost of goods before purchase.
Summary
Bill S2257 seeks to amend existing commercial laws in Rhode Island, specifically regarding deceptive trade practices related to advertising. The bill mandates that advertisements must include clear references to all mandatory fees and charges associated with the goods being advertised. By implementing this requirement, the bill aims to prevent misleading advertising that could confuse or deceive consumers regarding the total cost of goods. It essentially seeks to enhance transparency in advertising practices, fostering a more informed consumer base.
Contention
Notable points of contention may arise from the bill's impact on advertising freedom for businesses, especially small businesses that may struggle to accommodate the new requirements. Opponents might argue that this could lead to unnecessary complications in advertising, hindering marketing efforts. Supporters, on the other hand, emphasize the need for consumer protection and argue that the bill will help eliminate deceptive practices that have the potential to harm consumers financially.