Provide that advertising goods that don't include a price referencing all mandatory fees and charges shall be a deceptive trade practice.
Impact
If enacted, S2265 would directly impact existing laws concerning trade and commerce, specifically by expanding the definition of unlawful acts related to deceptive practices. It would provide the attorney general with the authority to define specific practices that are prohibited, thereby enhancing consumer protections. Consequently, businesses would need to reevaluate their advertising strategies to comply with these new regulations, which may deter misleading practices but could also present challenges for businesses accustomed to different marketing methods.
Summary
Bill S2265 proposes significant amendments to the Rhode Island General Laws, particularly in the commercial law sector, focusing on deceptive trade practices. One of the main objectives of this bill is to strengthen the accountability of businesses in their advertising practices by ensuring that any advertisement that fails to include a price along with all mandatory fees and charges is considered a deceptive trade practice. This could lead to considerable changes in how businesses market their goods and services, mandating greater transparency for consumers when making purchasing decisions.
Contention
The proposed changes in S2265 are likely to incite debate among various stakeholders. Supporters may argue that the bill is a necessary step towards creating a fairer marketplace and protecting consumer rights against misleading advertisements. On the other hand, critics may raise concerns about the implications for businesses, arguing that the additional regulatory burden could stifle innovation and economic growth in the commercial sector. There may also be discussions surrounding the extent of the attorney general's power to regulate advertising practices, as this could raise questions about the balance between regulation and free enterprise.