New Jersey Assembly Bill ACR138

New Jersey 2024-2025 Regular Session

• Introduced: 6/6/24
• Refer: 6/6/24
• Report Pass: 10/24/24
• Engrossed: 12/19/24
• Refer: 1/14/25

Caption

Honors 40th anniversary of Jersey Fresh program.

Impact

The resolution highlights that the Jersey Fresh program has not only contributed to raising consumer awareness of locally sourced food but has also been beneficial to New Jersey's economy by reducing municipal taxes, increasing property values, and generating revenue for the state. The quality grading aspect of the program ensures that Jersey Fresh produce meets high standards, thus reinforcing the credibility of locally grown products and fostering consumer trust. The venture has also set a precedent as a national model for state-sponsored agricultural branding initiatives.

Summary

ACR138 is a concurrent resolution honoring the 40th anniversary of the Jersey Fresh program, a pioneering state-sponsored agricultural commodity marketing and quality grading initiative founded in 1984 by the New Jersey Department of Agriculture. The program has been vital in promoting New Jersey's agricultural sector by enabling consumers to identify locally grown produce via a distinct Jersey Fresh label, which is designed to help differentiate these products from non-local counterparts. The resolution acknowledges the program's significant role in enhancing food accessibility and supporting family-owned farms across the state.

Contention

Overall, there are no prominent points of contention concerning ACR138 as it is primarily a celebratory resolution. However, discussions about the efficacy of marketing programs like Jersey Fresh could lead to debates on resource allocation for agricultural initiatives and their impact on smaller farms versus larger agribusinesses. As the program continues to evolve, it may also face scrutiny regarding its adaptability and relevance in changing market conditions and consumer preferences.