Requires advertising for NJ wine growing regions on tourist directional signs.
Impact
The bill amends previous regulations under P.L.2019, c.241, enhancing the existing marketing and advertising campaign by explicitly mandating the signage for wine regions. This initiative is particularly important given New Jersey's four officially recognized American Viticultural Areas (AVAs): the Central Delaware Valley AVA, Warren Hills AVA, Outer Coastal Plain AVA, and Cape May Peninsula AVA. The legislation will facilitate outdoor advertising while ensuring that such displays comply with state and federal laws governing roadside signage.
Summary
Assembly Bill A4795, introduced in September 2024, mandates the inclusion of New Jersey's wine growing regions on tourist directional signs. This legislation seeks to enhance the visibility of these regions by requiring the Division of Travel and Tourism in the Department of State to develop an advertising campaign that promotes the state's wineries and viticulture attractions. By doing so, it aims to attract both residents and visitors to engage with New Jersey's wine production landscape.
Contention
While the bill is primarily aimed at boosting tourism and supporting local wineries, some stakeholders might express concerns regarding the appropriate use of public space for advertising. The fees associated with advertising may also lead to debates over the financial burden placed on smaller wineries and whether such costs could deter participation in the program. Nonetheless, the intention behind this bill is to unify marketing efforts for New Jersey's wine regions, potentially fostering economic growth in the tourism sector.
Establishes Office of Tourism Research; requires specific measures concerning tourism advertising, marketing, research, and tourism-related business training.
Establishes Office of Tourism Research; requires specific measures concerning tourism advertising, marketing, research, and tourism-related business training.