California 2025-2026 Regular Session

California Senate Bill SB378

Introduced
2/13/25  
Refer
2/26/25  
Refer
3/26/25  
Report Pass
4/30/25  
Refer
5/1/25  
Report Pass
4/30/25  
Report Pass
5/23/25  
Refer
5/1/25  
Report Pass
5/23/25  
Engrossed
6/3/25  
Refer
6/9/25  
Engrossed
6/3/25  
Report Pass
7/1/25  
Refer
6/9/25  
Refer
7/1/25  
Report Pass
7/9/25  
Refer
7/9/25  
Refer
7/9/25  
Report Pass
7/16/25  
Refer
7/9/25  
Refer
7/16/25  
Refer
7/16/25  
Report Pass
8/29/25  
Report Pass
7/16/25  
Enrolled
9/13/25  

Caption

Online marketplaces: illicit cannabis: reporting and liability.

Impact

The legislation is designed to address the significant problems associated with unregulated cannabis sales, especially given the increasing prevalence of illicit cannabis in California. The bill responds to findings from various reports indicating that a substantial percentage of cannabis sales occur in the illicit market, endangering public safety and health, particularly among children. By tightening regulations on online platforms, the bill aims to mitigate the risks associated with these unlicensed establishments and improve the overall consumer safety landscape within the state's cannabis industry.

Summary

Senate Bill 378, introduced by Senator Wiener, aims to enhance regulations surrounding online cannabis marketplaces by imposing stricter requirements for advertising and consumer safety. The bill mandates that, beginning July 1, 2026, online cannabis marketplaces must clearly address in their terms of service whether they allow advertisements from unlicensed sellers and whether they verify licenses of sellers whose advertisements are displayed. This move seeks to combat the rampant issue of unlicensed cannabis dispensaries, which pose risks to consumers by providing potentially unsafe products.

Sentiment

Overall, the sentiment around SB 378 appears to be supportive among lawmakers who recognize the pressing need to regulate online cannabis marketplaces more effectively. While proponents argue that the bill addresses critical safety concerns and helps restore consumer trust, there may also be resistance from some sectors within the cannabis industry that fear overregulation could stifle legitimate businesses and competitiveness. The discourse around this bill underscores a broader tension between consumer protection and market freedom.

Contention

One notable point of contention pertains to the responsibilities placed on online marketplaces regarding their advertisements. The bill imposes joint and several liabilities on these marketplaces if they facilitate transactions with unlicensed sellers, which may lead to significant legal and financial ramifications. This aspect has raised concerns over the burden it places on marketplace operators to strictly monitor compliance and the potential costs associated with legal defenses against such liabilities. This tension could lead to pushback from technology companies that host these marketplaces, as they navigate the balance between regulatory compliance and operational viability.

Companion Bills

No companion bills found.

Previously Filed As

CA SB1144

Marketplaces: online marketplaces.

CA AB2223

Cannabis: industrial hemp.

CA AB420

Cannabis: industrial hemp.

CA AB1207

Cannabis: labeling and advertising.

CA SB1498

Cannabis and industrial hemp: advertising: civil action.

CA AB471

Cannabis catering.

CA SB1064

Cannabis: operator and separate premises license types: excessive concentration of licenses.

CA AB1336

Nonfungible token marketplaces.

CA AB374

Cannabis: retail preparation, sale, and consumption of noncannabis food and beverage products.

CA SB540

Cannabis and cannabis products: health warnings.

Similar Bills

VA SB1455

Online marketplace; establishes requirements for high-volume third-party sellers.

VA SB341

Consumer protection; online marketplace, high-volume third-party sellers.

CA SB1144

Marketplaces: online marketplaces.

WV HB2908

Relating to disclosure of information by online marketplaces to inform consumers

WV HB2949

Relating to disclosure of information by online marketplaces to inform consumers

NH SB355

Requiring online marketplaces to disclose certain information to consumers.

CA AB1790

Marketplaces: marketplace sellers.

IL SB2001

ONLINE MARKET-ILLEGAL GOODS