Real estate: digitally altered images: disclosure.
Impact
The implications of AB 723 are significant, as it establishes new requirements for advertising practices within the real estate sector. By requiring disclosures for digitally altered images, the bill seeks to prevent misleading representations that could harm consumers. The bill classifies violations of these disclosure requirements as a crime, thus backing its enforcement with legal penalties. Additionally, it does not impose reimbursable costs on local agencies, as any potential costs stem from creating or changing such infractions.
Summary
Assembly Bill 723, introduced by Assembly Member Pellerin, addresses the use of digitally altered images in real estate advertising. The bill mandates that real estate brokers or salespersons disclose when an image has been digitally altered and also provide the unaltered version of the image. This measure aims to enhance transparency in real estate advertising, ensuring potential buyers have a clear and accurate representation of properties. It is in line with existing California Real Estate Law, which regulates the conduct of real estate professionals.
Sentiment
Sentiment around AB 723 is generally supportive among consumer advocates who view it as a necessary step to protect buyers from exaggerated or misleading property representations. However, there may be skepticism from some real estate professionals concerned about the practicality of compliance and the potential impact on marketing strategies. The legislative debate reflects a balance between consumer protection and the interests of real estate agents.
Contention
Potential points of contention center around the definition of what constitutes a 'digitally altered image' and the implications for real estate marketing. While the bill clarifies that minor photo edits for aesthetics do not require disclosure, the broader implications for creative advertising strategies remain contentious. Critics may argue that stringent regulations could hinder creativity in real estate marketing, while supporters assert that transparency should be prioritized to protect consumers.