Urging The Counties To Seek Revenues From Alternative Sources, Including Transit-based Advertising, Before Imposing Any New Or Increased Mass Transit Fare.
The resolution focuses on ensuring that public transit remains accessible to people across various income levels. SCR217 expressly states that additional or increased fares should be considered a last resort, indicating a desire to pursue other financial avenues first. By promoting transit-based advertising, the counties would have the opportunity to charge fees for advertisements placed on or within transit vehicles: a measure that not only generates revenue but also potentially enhances the visibility of local businesses and services.
SCR217 urges the counties of Hawaii to explore alternative revenue sources, particularly transit-based advertising, before resorting to any new or raised mass transit fares. The resolution highlights the escalating costs associated with operating and maintaining mass transit systems, which have previously been managed by increasing rider fares. This method of generating funds has been criticized as it places an additional financial burden on riders who are already dealing with high living costs in Hawaii. The intent of the bill is to advocate for more accessible public transport by discouraging fare hikes, which can disproportionately affect lower-income individuals.
While the bill promotes an alternative funding model, it may face contention from those who oppose increased commercial presence within public transport systems. Concerns could arise regarding the format, size, and content restrictions of advertisements, which the resolution suggests should be reasonably controlled. Additionally, there may be debates on the long-term viability of relying on advertising revenue versus adjusting fare structures. Some stakeholders might argue that creating a more robust funding model through enhanced fares could ultimately lead to better services, whereas others, favoring minimal fare increases, will likely advocate strongly for the provisions outlined in SCR217.