1 of 1
HOUSE DOCKET, NO. 3263 FILED ON: 1/20/2023
HOUSE . . . . . . . . . . . . . . . No. 60
The Commonwealth of Massachusetts
_________________
PRESENTED BY:
Daniel R. Carey
_________________
To the Honorable Senate and House of Representatives of the Commonwealth of Massachusetts in General
Court assembled:
The undersigned legislators and/or citizens respectfully petition for the adoption of the accompanying bill:
An Act establishing the Massachusetts information privacy and security act.
_______________
PETITION OF:
NAME:DISTRICT/ADDRESS :DATE ADDED:Daniel R. Carey2nd Hampshire1/20/2023Mindy Domb3rd Hampshire1/31/2023 1 of 71
HOUSE DOCKET, NO. 3263 FILED ON: 1/20/2023
HOUSE . . . . . . . . . . . . . . . No. 60
By Representative Carey of Easthampton, a petition (accompanied by bill, House, No. 60) of
Daniel R. Carey and Mindy Domb relative to the security and the protection of personal
information by establishing the Massachusetts information privacy and security act. Advanced
Information Technology, the Internet and Cybersecurity.
The Commonwealth of Massachusetts
_______________
In the One Hundred and Ninety-Third General Court
(2023-2024)
_______________
An Act establishing the Massachusetts information privacy and security act.
Be it enacted by the Senate and House of Representatives in General Court assembled, and by the authority
of the same, as follows:
1 SECTION 1. The General Laws are hereby amended by inserting after chapter 93L the
2following chapter:-
3 CHAPTER 93M. The Massachusetts Information Privacy and Security Act.
4 Section 1. Title
5 This chapter shall be known as the “Massachusetts Information Privacy and Security
6Act.”
7 Section 2. Definitions
8 As used in this chapter, the following words shall have the following meanings, unless
9the context clearly requires otherwise: 2 of 71
10 “Affiliate”, an entity that controls, is controlled by, or is under common control or shares
11common branding with another entity; provided, however, that for the purposes of this definition,
12“control” or “controlled” shall mean:
13 (1) ownership of more than 50 per cent of the outstanding shares of any class of voting
14security of the entity;
15 (2) control in any manner over the election of a majority of the entity’s directors or of
16persons exercising similar functions; or
17 (3) the power to otherwise exercise a controlling influence over the management of the
18entity.
19 “Biometric information”, a retina or iris scan, fingerprint, voiceprint, map or scan of hand
20or face geometry, vein pattern, gait pattern, or other personal information generated from the
21specific technical processing of an individual’s unique biological or physiological patterns or
22characteristics used to identify a specific individual; provided, however, that “biometric
23information” shall not include:
24 (1) a digital or physical photograph;
25 (2) an audio or video recording; or
26 (3) data generated from a digital or physical photograph, or an audio or video recording,
27unless such data is generated to identify a specific individual.
28 “Business associate” shall have the same meaning as in 45 C.F.R. 160.103. 3 of 71
29 “Child”, an individual who a controller knows or reasonably should know is under the
30age of 13.
31 “Collect”, buying, renting, gathering, obtaining, receiving, or otherwise accessing any
32personal information pertaining to an individual by any means, including, but not limited to,
33obtaining information from an individual, either actively or passively, or by observing an
34individual’s behavior.
35 “Common branding”, a shared name, service mark, trademark, or other indicator that an
36individual would reasonably understand to indicate that two or more entities are commonly
37owned.
38 “Consent”, a clear affirmative act signifying an individual’s freely given, specific,
39informed, and unambiguous agreement to allow the processing of specific categories of personal
40information relating to the individual for a narrowly defined particular purpose; provided,
41however, that “consent” may include a written statement, including a statement written by
42electronic means, or any other unambiguous affirmative action; and provided further, that the
43following shall not constitute “consent”:
44 (1) acceptance of a general or broad terms of use or similar document that contains
45descriptions of personal information processing along with other, unrelated information;
46 (2) hovering over, muting, pausing, or closing a given piece of content; or
47 (3) agreement obtained through dark patterns or a false, fictitious, fraudulent, or
48materially misleading statement or representation. 4 of 71
49 “Controller”, the entity that, alone or jointly with others, determines the purposes and
50means of the processing of personal information of an individual.
51 “Covered entity” shall have the same meaning as in 45 C.F.R. 160.103.
52 “Dark pattern”, a user interface that is designed, modified, or manipulated with the
53purpose or substantial effect of obscuring, subverting or impairing a reasonable individual’s
54autonomy, decision-making, or choice.
55 “Data broker”, a controller that, in a calendar year, knowingly collects and sells to third
56parties:
57 (1) the personal information of not less than 25,000 individuals; provided, however, that
58the controller derives not less than 25 percent of its annual global gross revenues from the sale of
59personal information;
60 (2) the biometric, genetic, or specific geolocation information of not less than 10,000
61individuals; or
62 (3) the personal information of not less than 10,000 individuals with whom the controller
63does not have a direct relationship, including, but not limited to, a relationship in which an
64individual is a past or present: (i) customer, client, subscriber, user, or registered user of the
65controller’s goods or services; (ii) an employee, contractor, or agent of the controller; (iii) an
66investor in the controller; or (iv) a donor to the controller.
67 The following activities conducted by a controller, and the collection and sale of personal
68information incidental to conducting these activities, shall not qualify the controller as a data
69broker: (A) providing 411 directory assistance or directory information services, including name, 5 of 71
70address, and telephone number, on behalf of or as a function of a telecommunications carrier; (B)
71providing publicly available information related to an individual’s business or profession; or (C)
72providing publicly available information via real-time or near-real-time alert services for health
73or safety purposes.
74 “De-identified information”, information that cannot reasonably be used to infer
75information about, or otherwise be linked to, an identified or identifiable individual or
76household, or a device linked to such individual or household; provided, however, that the
77controller that possesses the information:
78 (1) takes reasonable technical and organizational measures to ensure that the information
79cannot, at any point, be associated with or used to re-identify an identified or identifiable
80individual or household;
81 (2) publicly commits to process the information solely in a de-identified fashion;
82 (3) does not attempt to re-identify the information; provided, however, that the controller
83may attempt to re-identify the information solely for the purpose of determining whether its de-
84identification procedures satisfy the provisions of this definition; and
85 (4) contractually obligates any recipients of the information to comply with the
86provisions of this definition with respect to the information and requires that such obligations be
87included contractually in all subsequent instances for which the information may be received.
88 “De-identification”, the creation of de-identified information from personal information. 6 of 71
89 “Designated method for submitting a request”, a mailing address, email address, internet
90web page, internet web portal, toll-free telephone number, or other applicable contact
91information, whereby an individual may submit a request or direction under this chapter.
92 “Entity”, a sole proprietorship, or a corporation, association, partnership or other legal
93entity.
94 “Genetic information”, personal information, regardless of format, that:
95 (1) results from the analysis of a biological sample of an individual, or from another
96source enabling equivalent information to be obtained; and
97 (2) concerns an individual’s genetic material, including, but not limited to,
98deoxyribonucleic acids (DNA), ribonucleic acids (RNA), genes, chromosomes, alleles, genomes,
99alterations or modifications to DNA or RNA, single nucleotide polymorphisms (SNPs),
100uninterpreted data that results from analysis of the biological sample or other source, and any
101information extrapolated, derived, or inferred therefrom.
102 “Health care facility” shall have the same meaning as defined in section 25B of chapter
103111 of the General Laws.
104 “Health care provider” shall have the same meaning as defined in section 1 of chapter
105111 of the General Laws.
106 “Health record”, an individual’s health-related record, as maintained pursuant to section
10770 of chapter 111 of the General Laws.
108 “HIPAA”, the federal Health Insurance Portability and Accountability Act of 1996, 42
109U.S.C. 1320d et seq., as amended from time to time. 7 of 71
110 “Homepage”, the introductory page of an internet website and any internet web page
111where personal information is collected; provided, however, that in the case of an online service,
112such as a mobile application, “homepage” shall include:
113 (1) the application’s platform page or download page;
114 (2) a link within the application, such as from the application configuration, “About,”
115“Information,” or settings page; and
116 (3) any other location that allows individuals to review the notices required by this
117chapter, including, but not limited to, before downloading the application.
118 “Identified or identifiable household”, a group of individuals who:
119 (1) cohabitate with one another at the same residential address in the commonwealth;
120 (2) use common devices or services; and
121 (3) can be readily identified, directly or indirectly.
122 “Identified or identifiable individual”, an individual who can be readily identified,
123directly or indirectly.
124 “Individual”, a natural person who is a resident of the commonwealth; provided,
125however, that “individual” shall not include a natural person acting as a sole proprietorship.
126 “Infer”, deriving information, data, assumptions, correlations, predictions or conclusions
127from facts, evidence or another source of information or data. 8 of 71
128 “Institution of higher education”, any college, junior college, university or other public or
129private educational institution that has been authorized to grant degrees pursuant to sections 30,
13030A, and 31A of chapter 69 of the General Laws.
131 “Large data holder”, a controller that, in a calendar year:
132 (1) has annual global gross revenues in excess of $1,000,000,000; and
133 (2) determines the purposes and means of processing of the personal information of not
134less than 200,000 individuals, excluding personal information processed solely for the purpose of
135completing a payment-only credit, check or cash transaction where no personal information is
136retained about the individual entering into the transaction.
137 “Minor”, an individual who a controller knows or reasonably should know is not less
138than 13 years of age and not more than 16 years of age.
139 “Nonprofit organization”, any organization that is exempt from taxation under 26 U.S.C.
140501(c), as amended from time to time.
141 “Personal information”, information, including, but not limited to, a unique persistent
142identifier, that identifies, relates to, describes, is reasonably capable of being associated with, or
143could reasonably be linked, directly or indirectly, with an identified or identifiable individual;
144provided, however, that “personal information” shall not include publicly available or de-
145identified information about a natural person; and provided further, that “personal information”
146shall also include information, including, but not limited to, a unique persistent identifier, that
147identifies, relates to, describes, is reasonably capable of being associated with, or could
148reasonably be linked, directly or indirectly, with: 9 of 71
149 (1) an identified or identifiable natural person, only insofar as “personal information” is
150used in paragraph (1) of the definition of “data broker” in this section; or
151 (2) an identified or identifiable household, only insofar as “personal information” is used
152in: (i) subsection (b) of section 3; and (ii) any reference in this chapter to the sale or selling of
153personal information or the processing of personal information for the purposes of targeted
154cross-contextual or first-party advertising.
155 “Process”, any operation or set of operations performed on personal information or on
156sets of personal information, whether or not by automated means, such as the collection, use,
157storage, disclosure, sharing, analysis, prediction, deletion or modification of personal
158information, including the actions of a controller directing a processor to process personal
159information.
160 “Processor”, an entity that processes personal information on behalf of a controller;
161provided, however, that determining whether an entity is acting as a processor or a controller
162with respect to a specific processing of personal information is a fact-based determination that
163depends upon the context in which the information is processed; and provided further, that:
164 (1) a processor that continues to adhere to a controller’s instructions with respect to a
165specific processing of personal information remains a processor;
166 (2) if a processor begins, alone or jointly with others, determining the purposes and
167means of the processing of personal information, it is a controller with respect to the processing;
168and 10 of 71
169 (3) an entity that is not limited in its processing of personal information pursuant to a
170controller’s instruction, or that fails to adhere to such instructions, is a controller and not a
171processor with respect to a specific processing.
172 “Profiling”, any form of automated processing of personal information to evaluate,
173analyze, or predict personal aspects concerning an identified or identifiable individual or
174household’s economic situation, health, personal preferences, interests, reliability, behavior,
175location or movements.
176 “Protected health information” shall have the same meaning as defined in 45 C.F.R.
177160.103, established pursuant to HIPAA.
178 “Publicly available information”, information about an individual that:
179 (1) is lawfully made available from federal, state, or local government records; or
180 (2) a controller has a reasonable basis to believe is lawfully and intentionally made
181available to the general public: (i) through widely distributed media; or (ii) by the individual,
182unless the individual has restricted the information to a specific audience; provided, however,
183that “publicly available information” shall not include: (A) biometric or genetic information; or
184(B) personal information that is not publicly available and has been combined with publicly
185available information.
186 “Research”, a systematic investigation, including research development, testing, and
187evaluation, designed to develop or contribute to generalizable knowledge and that is conducted
188in accordance with applicable ethics and privacy laws. 11 of 71
189 “Sale” or “selling”, disclosing, disseminating, making available, releasing, renting,
190sharing, transferring, or otherwise communicating orally, in writing, or by electronic or other
191means, an individual’s personal information by the controller to a third party for monetary or
192other valuable consideration in a bargained-for exchange or otherwise for the purposes of
193targeted cross-contextual advertising; provided, however, that “sale” or “selling” shall not
194include the following:
195 (1) the disclosure of personal information to a processor where the processor only
196processes such personal information on behalf of the controller;
197 (2) the controller’s use or sharing of an identifier for an individual who, pursuant to
198section 8, has opted out of the processing of the individual’s personal information; provided,
199however, that the controller’s use or sharing of the identifier is solely for the purpose of alerting
200entities that the individual has opted out;
201 (3) the disclosure or transfer of personal information to an affiliate of the controller;
202 (4) the disclosure or transfer of personal information to a third party as an asset that is
203part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the
204third party assumes control of all or part of the controller’s assets;
205 (5) the disclosure of personal information to a third party for purposes of providing a
206product or service specifically requested by the individual; or
207 (6) when the individual uses or expressly directs the controller to disclose personal
208information to a third party or otherwise interact with a third party; provided, however, that the
209individual’s direction was not obtained through dark patterns; and provided further, that the 12 of 71
210controller’s interaction with the third party is not for the purposes of targeted cross-contextual
211advertising.
212 “Sensitive information”, a form of personal information, including:
213 (1) an individual’s specific geolocation information;
214 (2) biometric or genetic information processed for the purpose of uniquely identifying an
215individual;
216 (3) the personal information of a child or minor;
217 (4) personal information that reveals an individual’s: (i) racial or ethnic origin; (ii)
218religious beliefs; or (iii) citizenship or immigration status;
219 (5) personal information processed concerning an individual’s past, present or future
220mental or physical health condition, disability, diagnosis or treatment;
221 (6) personal information processed concerning an individual’s sexual orientation, sex life
222or reproductive health, including, but not limited to, the use or purchase of contraceptives, birth
223control, abortifacients or other medication related to reproductive health;
224 (7) personal information that reveals an individual’s philosophical beliefs or union
225membership;
226 (8) personal information that reveals an individual’s social security number, driver’s
227license number, military identification number, passport number or state-issued identification
228card number; or 13 of 71
229 (9) personal information that reveals an individual’s financial account number, or credit
230or debit card number, with or without any required security code, access code, personal
231identification number or password, that would permit access to an individual’s financial account.
232 “Specific geolocation information”, information derived from technology including, but
233not limited to, global positioning system level latitude and longitude coordinates or other
234mechanisms that directly identify the specific location of an individual within a geographic area
235that is equal to or less than the area of a circle with a radius of 1,850 feet; provided, however,
236that “specific geolocation information” shall exclude the content of communications or any
237information generated by or connected to advanced utility metering infrastructure systems or
238equipment for use by a utility.
239 “Targeted cross-contextual advertising”, the targeting of advertising to an individual
240based on the individual’s personal information obtained from the individual’s activity across
241distinctly-branded internet websites, online applications, services or physical premises; provided,
242however, that “targeted cross-contextual advertising” shall not include:
243 (1) processing personal information solely for measuring or reporting advertising
244performance, reach or frequency;
245 (2) contextual advertising that is displayed based on the content in which the
246advertisement appears and does not vary based on who is viewing the advertisement; or
247 (3) advertising that is based solely on an individual’s current intentional interaction with
248or visit to a controller’s distinctly-branded internet website, online application, service or
249physical premise; provided however, that the individual’s personal information is not: (i) used to
250build a profile about the individual or otherwise alter the individual’s experience outside the 14 of 71
251current intentional interaction with the controller; or (ii) retained after the completion of the
252interaction; provided further, that an individual’s intentional interaction may include, but is not
253limited to, an individual’s current search query or specific request for information and feedback;
254and provided further, that hovering over, muting, pausing or closing a given piece of content
255does not constitute an individual’s intent to interact with a controller.
256 “Targeted first-party advertising”, the targeting of advertising to an individual based on a
257controller profiling an individual by using the personal information obtained from the
258individual’s activity within a controller’s own websites, online applications, services or physical
259premises; provided, however, that “targeted first-party advertising” shall not include advertising
260or the processing of personal information pursuant to the exemptions specified in paragraphs (1)
261through (3) of the definition of targeted cross-contextual advertising.
262 “Third party”, a natural person, entity, public authority, agency, or body other than the
263applicable individual, controller, processor, or affiliate of the controller or the processor.
264 “Trade secret” shall have the same meaning as defined in section 42 of chapter 93 of the
265General Laws.
266 “Unique persistent identifier”, an identifier that is reasonably linkable to an identified or
267identifiable natural person or household, including, but not limited to, a:
268 (1) device identifier;
269 (2) Internet Protocol address;
270 (3) cookie;
271 (4) beacon; 15 of 71
272 (5) pixel tag;
273 (6) mobile ad identifier or similar technology;
274 (7) customer number;
275 (8) unique pseudonym;
276 (9) user alias;
277 (10) telephone number; or
278 (11) other form of persistent or probabilistic identifier that is linked or reasonably
279linkable to an identified or identifiable natural person or household.
280 “Upholding security, confidentiality and integrity”, protecting against, responding to,
281preventing, detecting, investigating, reporting or prosecuting identity theft, fraud, harassment,
282malicious, deceptive or illegal activities, or any other security incidents that compromise the
283availability, authenticity, confidentiality or integrity of stored or transmitted personal
284information.
285 “Verifiable request”, a request:
286 (1) to exercise any of the rights set forth in sections 10 through 13; and
287 (2) that a controller can use commercially reasonable means to determine is being made
288by the individual or by a person authorized to exercise rights on behalf of such individual with
289respect to the personal information at issue, pursuant to section 14.
290 Section 3. Scope and Applicability 16 of 71
291 (a) This chapter shall apply to:
292 (1) a controller or processor that conducts business in the commonwealth; and
293 (2) the processing of personal information by a controller or processor not physically
294established in the commonwealth, where the processing activities are related to: (i) the offering
295of goods or services that are targeted to individuals; or (ii) the monitoring of behavior of
296individuals where such behavior takes place in the commonwealth; and
297 (3) an entity that voluntarily certifies to the attorney general that it is fully in compliance
298with, and agrees to be bound by, this chapter.
299 (b) Notwithstanding subsection (a) of this section, sections 7 through 17 and section 26
300shall only apply to a controller that, during the preceding calendar year, satisfied at least 1 of the
301following additional thresholds or is an entity that is an affiliate of and shares common branding
302with such a controller, in which case sections 7 through 17 and section 26 shall apply only to the
303personal information processed by the affiliate on behalf of the controller:
304 (1) the controller had annual global gross revenues in excess of 25,000,000 dollars;
305 (2) the controller was a data broker; or
306 (3) the controller determined the purposes and means of processing of the personal
307information of not less than 100,000 individuals, excluding personal information processed
308solely for the purpose of completing a payment-only credit, check or cash transaction where no
309personal information is retained about the individual entering into the transaction.
310 (c) This chapter shall not apply to: 17 of 71
311 (1) any agency, executive office, department, board, commission, bureau, division or
312authority of the commonwealth, or any of its branches, or any political subdivision thereof;
313 (2) a national securities association that is registered under 15 U.S.C. 78o-3 of the
314Securities Exchange Act of 1934, as amended from time to time;
315 (3) a registered futures association that is so designated pursuant to 7 U.S.C. 21, as
316amended from time to time; and
317 (4) an entity that serves as a congressionally designated nonprofit, national resource
318center and clearinghouse to assist victims, families, child-serving professionals and the general
319public on issues concerning missing or exploited children.
320 (d) The following information shall be exempt from this chapter:
321 (1) protected health information that is processed by a covered entity or business
322associate pursuant to 45 C.F.R. 160, 162, and 164;
323 (2) health records for the purposes of section 70 of chapter 111 of the General Laws, to
324the extent that the records are maintained pursuant to 45 C.F.R. 160, 162, and 164;
325 (3) information and documents that are created by a covered entity for purposes of
326complying with HIPAA;
327 (4) information used only for public health activities and purposes as authorized by
328HIPAA;
329 (5) patient identifying information for purposes of 42 C.F.R. 2, established pursuant to 42
330U.S.C. 290dd-2, as amended from time to time; 18 of 71
331 (6) information that is: (i) collected for a clinical trial subject to the Federal Policy for the
332Protection of Human Subjects under 45 C.F.R. 46; (ii) collected pursuant to good clinical
333practice guidelines issued by the International Council for Harmonisation of Technical
334Requirements for Pharmaceuticals for Human Use; (iii) collected pursuant to the human subject
335protection requirements under 21 C.F.R. 50 and 56; or (iv) personal information used or
336disclosed in research conducted in accordance with one or more of the requirements set forth in
337this paragraph;
338 (7) information and documents created for purposes of the federal Health Care Quality
339Improvement Act of 1986, 42 U.S.C. 11101 et seq., as amended from time to time;
340 (8) patient safety work product for purposes of the federal Patient Safety and Quality
341Improvement Act, 42 U.S.C. 299b-21 et seq., as amended from time to time;
342 (9) information that is: (i) derived from any of the health care-related information listed
343in this subsection; and (ii) de-identified in accordance with the requirements for de-identification
344pursuant to 45 C.F.R. 164;
345 (10) information that is treated in the same manner as, or that originates from and is
346intermingled to be indistinguishable with, information that is exempt under this subsection and
347maintained by: (i) a covered entity or business associate; (ii) a health care facility or health care
348provider; or (iii) a program of a qualified service organization as defined by 42 U.S.C. 290dd-2;
349 (11) an activity involving the processing of any personal information bearing on an
350individual’s credit worthiness, credit standing, credit capacity, character, general reputation,
351personal characteristics or mode of living by: (i) a consumer reporting agency, as defined in 15
352U.S.C. 1681a(f); (ii) a furnisher of information, as set forth in 15 U.S.C. 1681s-2, that provides 19 of 71
353information for use in a consumer report, as defined in 15 U.S.C. 1681a(d); and (iii) a user of a
354consumer report, as set forth in 15 U.S.C. 1681b; provided, however, that this paragraph shall
355apply only to the extent that: (A) the activity is regulated by the federal Fair Credit Reporting
356Act, 15 U.S.C. 1681 et seq., as amended from time to time; and (B) the personal information is
357processed solely as authorized by the federal Fair Credit Reporting Act; and provided further,
358that the exemption established pursuant to this paragraph shall not apply with respect to section
35926 of this chapter;
360 (12) personal information processed in compliance with the federal Driver’s Privacy
361Protection Act of 1994, 18 U.S.C. 2721 et seq., as amended from time to time;
362 (13) personal information regulated by the federal Family Educational Rights and Privacy
363Act, 20 U.S.C. 1232g et seq., as amended from time to time;
364 (14) personal information processed in compliance with the federal Farm Credit Act, 12
365U.S.C. 2001 et seq., as amended from time to time;
366 (15) personal information processed in compliance with the federal Gramm-Leach-Bliley
367Act, 15 U.S.C. 6801 et seq., as amended from time to time;
368 (16) personal information processed in compliance with chapter 175I of the General
369Laws;
370 (17) personal information processed by an air carrier specifically in relation to price,
371route or service, as such terms are used in the Airline Deregulation Act, 49 U.S.C. 40101 et seq.,
372as amended from time to time; provided, however, that this exemption shall apply solely to the 20 of 71
373extent that provisions of this chapter may be preempted by section 41713 of the Airline
374Deregulation Act; and
375 (18) personal information processed for purposes of chapter 176Q of the General Laws.
376 (e) Section 7 and sections 9 through 13 of this chapter shall not apply to information that
377is processed:
378 (1) in the course of an individual acting in a professional or commercial context, to the
379extent that the information is collected and used within that context;
380 (2) in the course of an individual acting as a job applicant to, an employee of, or an agent
381or independent contractor of a controller, processor, or third party, to the extent that the
382information is collected and used within the context of the individual’s role;
383 (3) as the emergency contact information of an individual acting pursuant to paragraph
384(2) of this subsection, to the extent that the information is solely used for emergency contact
385purposes; or
386 (4) in order to administer benefits for another natural person relating to an individual
387acting pursuant to paragraph (2), to the extent that the information is used solely for the purposes
388of administering those benefits.
389 Section 4. Conflicting Provisions
390 (a) Wherever possible, law relating to individuals’ personal information shall be
391construed to harmonize with the provisions of this chapter, but in the event of a conflict between
392the provisions of other laws and this chapter, the provisions that afford the greatest protection for
393the right of privacy for individuals shall control. 21 of 71
394 (b) Controllers and processors that comply with the verifiable parental consent
395requirements of the federal Children’s Online Privacy Protection Act, 15 U.S.C. 6501 et seq., as
396amended from time to time, shall be in compliance with any obligation to obtain parental consent
397under this chapter. Nothing in this chapter shall be construed to relieve or change any obligations
398that a controller, processor, or other entity may have under such Act.
399 Section 5. General Principles for Processing Personal Information
400 (a) Personal information shall be:
401 (1) processed lawfully, fairly and in a transparent manner in relation to the individual and
402in compliance with this chapter;
403 (2) collected for specified, explicit and legitimate purposes and not further processed in a
404manner that is incompatible with those purposes;
405 (3) processed in a manner that is adequate, relevant and limited to what is reasonably
406necessary in relation to the purposes for which it is processed;
407 (4) maintained in a manner such that the information is accurate and, where necessary,
408kept up to date;
409 (5) maintained in a form which permits identification of individuals for no longer than is
410necessary for the purposes for which the personal information is processed; and
411 (6) processed in a manner that ensures that the information remains appropriately secure.
412 (b) A controller shall be responsible for complying with subsection (a) by implementing
413procedures that are reasonable and appropriate, taking into consideration: 22 of 71
414 (1) the size, scope and type of the controller;
415 (2) the amount of resources available to the controller;
416 (3) the amount and nature of personal information processed by the controller, including,
417but not limited to, whether the personal information is sensitive information; and
418 (4) the need for upholding security, integrity and confidentiality with respect to the
419personal information processed by the controller.
420 (c) A controller that is compliant with the regulations promulgated pursuant to chapter
42193H of the General Laws with respect to “personal information,” as that term is defined in
422section 1 of said chapter 93H, shall be in compliance with the principle set forth in paragraph (6)
423of subsection (a) of this section with respect to such personal information.
424 Section 6. Lawful Bases for Processing Personal Information
425 (a) Processing shall be lawful and in compliance with this chapter only if:
426 (1) the individual has given consent to the processing of their personal information for
427one or more specific purposes;
428 (2) processing is necessary for the performance of a contract to which the individual is
429party or in order to take steps at the request of the individual prior to entering into a contract;
430 (3) processing is necessary for compliance with a legal obligation to which the controller
431is subject;
432 (4) processing is necessary in order to protect the vital interests of the individual or of
433another natural person; provided, however, that the processing cannot be manifestly based on 23 of 71
434another legal basis and the individual or other natural person is at risk or danger of death or
435serious physical injury; or
436 (5) processing is necessary for the purposes of the legitimate interests pursued by the
437controller or by a third party, except where such interests are overridden by the individual’s
438reasonable expectations of privacy or other legal rights; provided, however, that the controller
439shall conspicuously disclose such processing to the individual in advance and consider the
440following factors when assessing whether to process personal information pursuant to this
441paragraph:
442 (i) the context in which the personal information would be collected;
443 (ii) whether the processing is reasonably necessary and proportionate to: (A) provide or
444maintain a specific product or service requested or reasonably anticipated by the individual to
445whom the personal information pertains; or (B) perform other specified purposes that are
446compatible with the reasonable expectations of the individual based on the individual’s
447relationship with the controller;
448 (iii) whether the controller or third party can achieve their legitimate interests in another
449less intrusive way;
450 (iv) the amount of personal information that would be processed;
451 (v) the nature of the personal information that would be processed, taking into account
452whether processing the information, such as in the case of processing the business contact
453information of an individual acting in a commercial or business context, poses minimal risks to
454the individual; 24 of 71
455 (vi) the possible unlawful disparate impacts and the financial, physical, reputational, or
456other cognizable harms or consequences for the individual whose personal information would be
457processed;
458 (vii) whether the processing interferes with an individual’s right to privacy pursuant to
459section 1B of chapter 214 of the General Laws; and
460 (viii) the need for upholding security, integrity and confidentiality with respect to the
461personal information that would be processed.
462 (b) A controller shall not rely on paragraph (5) of subsection (a) as a lawful basis for
463processing personal information for the purposes of profiling in furtherance of solely automated
464decisions that produce legal or similarly significant effects concerning the individual, including,
465but not limited to, decisions that result in the provision or denial of financial or lending services,
466housing, insurance, education enrollment or opportunity, criminal justice, employment
467opportunities, health care services or access to essential goods or services.
468 Section 7. Right to Privacy Notice
469 (a) At or before the point of the collection of an individual’s personal information,
470controllers shall provide the individual with a reasonably accessible, clear and meaningful
471privacy notice that shall include:
472 (1) a clear and conspicuous description of: (i) whether the controller sells personal
473information to third parties or processes personal information for the purposes of targeted cross-
474contextual or first-party advertising; (ii) what categories of sensitive information, if any, the
475controller processes and for what purposes; (iii) an individual’s rights pursuant to sections 8 25 of 71
476through 13; (iv) how and where individuals may request to exercise these rights; and (v) a link to
477the attorney general’s online mechanism through which the individual may contact the attorney
478general to submit a complaint pursuant to subsection (p) of section 25;
479 (2) the categories of personal information processed by the controller;
480 (3) the controller’s purposes for processing the personal information;
481 (4) the categories of personal information, if any, that the controller sells to third parties;
482 (5) the categories of third parties, if any, to whom the controller sells personal
483information;
484 (6) whether the controller sells personal information to registered data brokers, along
485with a link to the web page pursuant to paragraph (3) of subsection (p) of section 25;
486 (7) the affiliates to whom the controller discloses personal information;
487 (8) the categories of sources from which personal information is collected;
488 (9) the length of time the controller intends to retain each category of personal
489information, or, if that is not possible, the criteria used to determine such period; provided,
490however, that a controller shall retain personal information for a duration consistent with
491paragraph (5) of subsection (a) of section 5;
492 (10) the effective date of the privacy notice;
493 (11) whether or not any personal information processed by the controller is sold to,
494processed in, stored in or otherwise accessible to the People’s Republic of China, Russia, Iran or
495North Korea; and 26 of 71
496 (12) a contact method, such as an active email address or other online mechanism, that
497the individual may use to contact the controller.
498 (b) A controller shall not collect additional categories of personal information or process
499personal information collected for additional purposes that are incompatible with the disclosed
500purposes for which the personal information was collected, without providing the individual with
501notice consistent with subsection (a) of this section.
502 (c) An entity that, acting as a third party, controls the collection of an individual’s
503personal information may satisfy its obligation under this section by providing the required
504information prominently and conspicuously on the homepage of its internet website; provided,
505however, that if an entity, acting as a third party, controls the collection of personal information
506about an individual on its premises, including in a vehicle, then the entity shall, at or before the
507point of collection, satisfy its obligation under subsection (a) of this section by providing the
508required information in a clear and conspicuous manner at such location.
509 (d) Nothing in this section shall require a controller to provide the information in a
510manner that would disclose the controller’s trade secrets.
511 (e) The categories of sensitive information required to be disclosed by a controller
512pursuant to this section shall specifically include each applicable subcategory set forth in
513paragraphs (1) through (9) in the definition of sensitive information in section 2.
514 (f) A large data holder shall retain and make publicly available on its internet website:
515 (1) copies of previous versions of its privacy notices for at least 10 years; and 27 of 71
516 (2) a log describing the date and nature of each change to its privacy notice that is likely
517to affect a reasonable individual’s decision or conduct regarding a large data holder’s product or
518service.
519 (g) Subsection (f) shall only apply to privacy notices created or generated after the
520effective date of this section and shall not be retroactive.
521 Section 8. Opting Out of the Sale of Personal Information and Targeted Advertising
522 (a) An individual shall have the right to opt out of the processing of the individual’s
523personal information for the purposes of:
524 (1) the sale of the personal information;
525 (2) targeted cross-contextual advertising; or
526 (3) targeted first-party advertising.
527 (b) A controller shall comply with an opt-out request pursuant to this section as soon as
528reasonably possible; provided, however, that a controller shall comply with an opt-out request
529with respect to paragraph (1) of subsection (a) in a time frame that is reasonably proportionate to
530the amount of time it takes the controller to sell such personal information to third parties; and
531provided further, that in any event, a controller shall comply with an opt-out request pursuant to
532this section not later than 15 days after receipt of the request.
533 (c) A controller that has received an opt-out request pursuant to this section shall be
534prohibited from processing the individual’s personal information for the purposes of the sale of
535the personal information or for targeted cross-contextual or first-party advertising, unless the
536individual subsequently provides consent for such processing. After complying with an 28 of 71
537individual’s opt-out request, a controller shall wait for not less than 12 months before requesting
538the individual’s consent to process the individual’s personal information for the purposes of the
539sale of the personal information or for targeted cross-contextual or first-party advertising.
540 (d) A data broker that has been sold an individual’s personal information shall not further
541process an individual’s personal information for the purposes of the sale of the personal
542information or for targeted cross-contextual advertising, unless the individual has received
543explicit notice and is provided an opportunity to exercise the opt-out right pursuant to this
544section.
545 (e) If a controller communicates to any entity authorized by the controller to collect
546personal information that an individual has requested to exercise the opt-out right pursuant to this
547section, that entity shall thereafter only use that individual’s personal information for purposes
548specified by the controller, or as otherwise permitted by this chapter, and shall be prohibited
549from:
550 (1) processing the individual’s personal information for the purposes of the sale of the
551personal information or for targeted cross-contextual or first-party advertising; and
552 (2) processing that individual’s personal information: (i) outside of the direct relationship
553between the entity and the controller; or (ii) for any purpose other than for the specific purpose
554of providing or performing the services offered to the controller.
555 (f) A controller that pursuant to subsection (e) communicates an individual’s opt-out
556request to an entity shall not be liable under this chapter if the entity receiving the opt-out request
557violates the restrictions set forth in this chapter; provided, however, that at the time of 29 of 71
558communicating the opt-out request, the controller does not know or should not reasonably know
559that the entity intends to commit such a violation.
560 (g) An individual may designate an authorized agent to act on the individual’s behalf to
561opt out of the processing of such individual’s personal information for one or more of the
562purposes specified in subsection (a). The individual may designate such authorized agent by way
563of, among other things, a technology, including, but not limited to, an internet link or a browser
564setting, browser extension or global device setting, indicating the individual’s intent to opt out of
565such processing. A controller shall comply with an opt-out request received from an authorized
566agent if the controller is able to verify, with commercially reasonable effort, the authorized
567agent’s authority to act on the individual’s behalf. An authorized agent shall:
568 (1) not use an individual’s personal information for any purposes other than to fulfill the
569individual’s requests, for verification or for fraud prevention; and
570 (2) implement and maintain reasonable security procedures and practices to protect the
571individual’s personal information.
572 (h) A controller shall allow an individual to opt out of the processing of the individual’s
573personal information for one or more of the purposes specified in subsection (a) through an opt-
574out preference signal sent with the individual’s consent to the controller by a platform,
575technology or mechanism indicating the individual’s intent to opt out of such processing;
576provided, however, that such platform, technology or mechanism shall meet the requirements
577and technical specifications established by the attorney general pursuant to subsection (u) of
578section 25; and provided further, that a controller shall notify individuals about any such
579platform, technology or mechanism in any privacy notice provided pursuant to section 7. 30 of 71
580 (i) If an individual decides to opt out of the processing of the individual’s personal
581information for one or more of the purposes specified in subsection (a) through an opt-out
582preference signal sent in accordance with this chapter and the individual’s decision conflicts with
583the individual’s existing controller-specific privacy setting or voluntary participation in the
584controller’s bona fide loyalty, rewards, premium features, discounts or club card program, the
585controller shall comply with the individual’s opt-out preference signal but may notify the
586individual of the conflict and provide the individual with the choice to opt back into such
587controller-specific privacy setting or participation in such a program; provided, however, that the
588controller shall not use dark patterns to coerce the individual to opt back in to such controller-
589specific privacy setting or participation in such program.
590 (j) If a controller responds to an individual’s opt-out request pursuant to this section by
591informing the individual of a charge for the use of any product or service, the controller shall
592present the terms of any financial incentive offered in accordance with section 16 for the
593collection, processing, sale or retention of the individual’s personal information.
594 (k) A request to exercise the right to opt out pursuant to this section shall not need to be a
595verifiable request. If a controller, however, has a good-faith, reasonable and documented belief
596that the request is fraudulent, the controller may deny the request. The controller shall inform the
597requestor that it will not comply with the request and shall provide an explanation why it
598believes the request is fraudulent.
599 (l) For each calendar year in which a controller is a large data holder, the controller shall
600prepare a report that details the number of requests that is has received to opt out pursuant to
601paragraphs (1), (2) and (3) of subsection (a); provided, however, that the controller shall specify 31 of 71
602the number of such requests that the controller has denied; and provided further, that the
603controller shall make its report publicly available on its internet website and submit the report to
604the attorney general not later than January 31 following each year in which a controller meets the
605definition of a large data holder under this chapter.
606 Section 9. Protections for Sensitive Information
607 (a) A controller shall not process an individual’s sensitive information for the purposes of
608the sale of such information or for targeted cross-contextual or first-party advertising, unless the
609controller has obtained the consent of the individual, or, in the case of a child, the child’s parent
610or guardian.
611 (b) A controller shall not otherwise process an individual’s sensitive information without
612first obtaining the consent of the individual, or, in the case of a child, the child’s parent or
613guardian, except to the limited extent necessary to:
614 (1) perform the services or provide the goods reasonably expected by an average
615individual who requests those services or goods;
616 (2) maintain or service accounts, provide customer service, process or fulfill orders and
617transactions, verify customer information, process payments, provide financing, provide analytic
618services, provide storage or provide other similar services;
619 (3) verify, maintain, improve or upgrade the quality or safety of the service or device that
620is owned, manufactured, manufactured for or controlled by the controller; or
621 (4) perform short-term, transient use, including, but not limited to, advertising that is
622based solely on an individual’s personal information derived from the individual’s current 32 of 71
623intentional interaction with the controller; provided, however, that the sensitive information shall
624not be an individual’s precise geolocation information; and provided further, that the individual’s
625sensitive information shall not be: (i) disclosed to another third party; or (ii) used to build a
626profile about the individual or otherwise alter the individual’s experience outside the current
627interaction with the controller; or
628 (5) otherwise process the information pursuant to an exemption stipulated in section 24.
629 (c) If a controller does not receive consent for the processing of an individual’s sensitive
630information, the controller shall wait for not less than 12 months before making a subsequent
631request for the individual or, in the case of a child, the child’s parent or guardian, to consent to
632such processing.
633 Section 10. Right to Access and Transport Personal Information
634 (a) For the purposes of this section, “specific pieces of information” shall not include any
635data generated to uphold security, confidentiality and integrity.
636 (b) An individual shall have the right to request that a controller that processes the
637individual’s personal information disclose to the individual the specific pieces of personal
638information that the controller has processed about the individual, including inferences linked or
639reasonably linkable to the individual.
640 (c) In response to a verifiable request pursuant to subsection (b), a controller shall
641provide to the individual the specific pieces of personal information that the controller has
642processed about the individual in a portable format that is easily understandable to the average 33 of 71
643individual and, to the extent technically feasible, in a readily usable format that allows the
644individual to transmit the information to another controller without hindrance.
645 (d) The disclosure of the required information pursuant to this section shall cover the 12-
646month period preceding the controller’s receipt of the verifiable request; provided, however, that
647an individual may request that the controller disclose the required information beyond the 12-
648month period, and the controller shall be required to provide such information unless doing so
649proves impossible or would constitute an undue burden for the controller; and provided further,
650that an individual’s ability to request information beyond the 12-month period shall be disclosed
651in a controller’s privacy notice pursuant to clause (iii) of paragraph (1) of subsection (a) of
652section 7.
653 (e) Nothing in this section shall require a controller to provide the information requested
654in a manner that would disclose the controller’s trade secrets.
655 Section 11. Right to Delete Personal Information
656 (a) An individual shall have the right to request that a controller delete any personal
657information processed about the individual.
658 (b) A controller that receives a verifiable request to delete the individual’s personal
659information shall:
660 (1) delete the individual’s personal information from its records;
661 (2) notify all processors to whom the controller has disclosed the individual’s personal
662information to delete the individual’s personal information from their records; and 34 of 71
663 (3) notify all third parties to whom the controller has sold the individual’s personal
664information to delete the personal information from their records, unless doing so proves
665impossible or would constitute an undue burden for the controller.
666 (c) A controller may maintain a confidential record of deletion requests solely for:
667 (1) preventing the sale of the personal information of the individual who has submitted a
668deletion request;
669 (2) ensuring that such individual’s personal information is deleted from the controller’s
670records; or
671 (3) other purposes to the extent permissible pursuant to section 24 and subsection (i) of
672section 15.
673 (d) A controller, or a processor acting pursuant to its contract with the controller, shall
674not be required to comply with an individual’s request to delete the individual’s personal
675information if it is reasonably necessary for the controller or processor to maintain the
676individual’s personal information in order to:
677 (1) complete the transaction for which the personal information was collected, provide a
678good or service requested by the individual or reasonably anticipated by the individual within the
679context of the controller’s ongoing relationship with the individual, or otherwise perform a
680contract between the controller and the individual;
681 (2) enable solely internal uses that are: (i) reasonably aligned with the expectations of the
682individual based on the individual’s relationship with the controller; and (ii) compatible with the
683context in which the individual provided the personal information; 35 of 71
684 (3) maintain personal information that relates to a public figure and for which the
685individual making the deletion request has no reasonable expectation of privacy; or
686 (4) comply with a legal obligation or otherwise process personal information pursuant to
687an exemption stipulated in section 24.
688 (e) The controller or processor shall retain personal information pursuant to subsection
689(d) solely for the applicable purposes under that subsection.
690 Section 12. Right to Correct Personal Information
691 (a) An individual shall have the right to request that a controller correct inaccurate
692personal information processed about the individual, taking into account the nature of the
693personal information and the purposes of the processing of such information.
694 (b) A controller that receives a verifiable request to correct inaccurate personal
695information shall correct the inaccurate personal information as directed by the individual.
696 Section 13. Right to Revoke Consent
697 (a) If a controller chooses to process an individual’s personal information on the basis of
698the individual’s consent pursuant to paragraph (1) of subsection (a) of section 6, the option for an
699individual to refuse consent shall be clear, at least as prominent as the option to accept, and easy
700to use by a reasonable individual.
701 (b) In addition to an individual’s opt-out right pursuant to section 8, an individual shall
702have the right to revoke consent that the individual previously gave to a controller to process the
703individual’s personal information for any other purposes. The controller shall: 36 of 71
704 (1) provide a mechanism for individuals to revoke consent that is clear, conspicuous and
705easy to use by a reasonable individual; and
706 (2) in response to an individual’s verifiable request to revoke the individual’s consent,
707cease to process the individual’s personal information as soon as reasonably possible.
708 Section 14. Exercising Privacy Rights
709 (a) An individual may exercise the rights set forth in sections 8 through 13 by submitting
710a request, at any time, to a controller specifying which rights the individual wishes to exercise.
711 (b) With respect to the processing of personal information of a child, the child’s parent or
712legal guardian may exercise the rights set forth in sections 8 through 13 on the child’s behalf.
713 (c) With respect to the processing of personal information concerning an individual
714subject to guardianship, conservatorship or other protective arrangement under article V or
715article 5A of chapter 190B of the General Laws, the individual’s guardian or conservator may
716exercise the rights set forth in sections 8 through 13 on the individual’s behalf.
717 Section 15. Responding to Requests to Exercise Privacy Rights
718 (a) Except as otherwise provided in this chapter, a controller shall comply with an
719individual’s request to exercise the rights set forth in sections 10 through 13.
720 (b) A controller shall inform the individual of any action taken on a request to exercise
721any of the rights set forth in sections 10 through 13 without undue delay and in any event within
72245 days of receipt of the request; provided, however, that the period may be extended once by 45
723additional days where reasonably necessary, taking into account the complexity and number of 37 of 71
724the requests; and provided further, that the controller shall notify the individual of any such
725extension within 45 days of receipt of the request, together with the reasons for the delay.
726 (c) A controller shall not be obligated to comply with a request to exercise the rights set
727forth in sections 10 through 13 if the request is not a verifiable request. In such a case, the
728controller shall notify the individual that it is unable to act on the request until it receives
729additional information reasonably necessary to verify that the request is being made by the
730individual or by another person who is entitled to exercise such rights on behalf of the individual
731pursuant to section 14.
732 (d) A verifiable request to exercise the rights set forth in sections 10 through 13 shall not
733extend to personal information about the individual that belongs to, or the controller maintains
734on behalf of, another natural person. A controller may rely on representations made in a
735verifiable request as to rights with respect to personal information and shall not be required to
736seek out other persons that may have or claim to have rights to personal information or to take
737any action under this chapter in the event of a dispute between or among persons claiming rights
738to personal information in the controller’s possession.
739 (e) When a controller, pursuant to section 23, is incapable of complying with an
740individual’s verifiable request, the controller shall, if possible, notify the individual that it is
741unable to identify the individual and cannot act on the request. The individual, or a person
742entitled to exercise the rights of this chapter on behalf of the individual pursuant to section 14,
743may provide additional information to the controller enabling the individual’s identification for
744the purposes of exercising the rights set forth in sections 10 through 13. 38 of 71
745 (f) If a controller declines to take action regarding an individual’s request, the controller
746shall notify the individual of the justification for declining to take action and provide the
747individual with instructions on how to submit a complaint pursuant to subsection (i) of this
748section. Such notification shall occur without undue delay, but not later than 45 days after the
749initial receipt of the request or not later than 45 days after notifying the individual of the
750applicability of an extension pursuant to subsection (b).
751 (g) A controller shall not be obligated to provide the information required by section 10
752to the same individual more than twice in a 12-month period. Information provided in response
753to a request shall be provided by the controller to the individual free of charge.
754 (h) If requests from an individual, or from a person entitled to exercise the rights of this
755chapter on behalf of such individual pursuant to section 14, are manifestly unfounded, excessive
756or repetitive, the controller may: (1) charge a reasonable fee to cover the administrative costs of
757complying with the request; or (2) refuse to act on the request. The controller shall bear the
758burden of demonstrating the manifestly unfounded or excessive nature of the request.
759 (i) When informing an individual of any action taken or not taken in response to a
760request, the controller shall provide the individual with a link to the attorney general’s online
761mechanism through which the individual may contact the attorney general to submit a complaint.
762The controller shall maintain records of all rejected requests for not less than 24 months and shall
763compile and provide a copy of such records to the attorney general upon the attorney general’s
764request.
765 Section 16. Non-Discrimination Against Individuals’ Good Faith Exercise of Privacy
766Rights 39 of 71
767 (a) A controller shall not discriminate against an individual for exercising in good faith
768any of the rights set forth in this chapter, including, but not limited to, by:
769 (1) denying goods or services to the individual;
770 (2) charging different prices or rates for goods or services, including through the use of
771discounts or other benefits or imposing penalties;
772 (3) providing a different level of quality of goods or services to the individual;
773 (4) suggesting that the individual will receive a different price or rate for goods or
774services or a different level of quality or goods or services; or
775 (5) retaliating against a job applicant to, an employee of, or an agent or independent
776contractor of the controller for exercising their rights under this chapter.
777 (b) This section shall not prohibit a controller from offering a different price, rate, level,
778quality or selection of goods or services to an individual, including offering goods or services for
779no fee, if:
780 (1) the offering is in connection with an individual’s voluntary participation in a bona
781fide loyalty, rewards, premium features, discounts or club card program; and
782 (2) the difference is reasonably related to the value provided to the controller by the
783individual’s personal information.
784 (c) Nothing in this section shall be construed to:
785 (1) require a controller to provide a product or service that requires an individual’s
786personal information that the controller does not process; or 40 of 71
787 (2) prohibit a controller from offering a financial incentive, including payments to
788individuals as compensation, for the processing of personal information; provided, however, that
789such payments shall be reasonably related to the value provided to the controller by the
790individual’s personal information.
791 Section 17. Disclosure of Methods for Exercising Privacy Rights
792 (a) A controller shall make available and describe in a privacy notice pursuant to section
7937 not less than 2 designated methods for submitting a request to exercise the rights set forth in
794sections 8 through 13. The designated methods shall be reasonably accessible to individuals and
795take into account the ways in which individuals interact with the controller, the need for secure
796and reliable communication of the request, and the ability of the controller to determine whether
797the request is a verifiable request. If a controller maintains an internet website, the controller
798shall make its website available as one such designated method for submitting a request. A
799controller shall not require an individual to create a new account but may require an individual to
800use an existing account in order to exercise a right under this chapter.
801 (b) A controller that processes personal information for the purposes of selling such
802information or for targeted cross-contextual advertising shall provide a clear and conspicuous
803link on the controller’s internet homepages to an internet web page that enables an individual, or
804an individual’s authorized agent, to exercise their right to opt out of such processing.
805 (c) A controller that processes personal information for the purposes of targeted first-
806party advertising shall provide a clear and conspicuous link on the controller’s internet
807homepages to an internet web page that enables an individual, or an individual’s authorized
808agent, to exercise their right to opt out of such processing. 41 of 71
809 (d) In lieu of complying with both subsections (b) and (c), a controller that is subject to
810both subsections may utilize a single clearly labeled link on the controller’s internet homepages,
811if that link easily allows an individual, or an individual’s authorized agent, to exercise their right
812to opt out of the processing of the individual’s personal information for the purposes of the sale
813of such information and for targeted cross-contextual and first-party advertising.
814 (e) A controller shall:
815 (1) ensure that all persons responsible for handling individuals’ inquiries about the
816controller’s privacy practices or compliance with this chapter are informed of: (i) all
817requirements set forth under this chapter; and (ii) how to direct individuals to exercise their
818rights set forth in sections 8 through 13 of this chapter;
819 (2) include a separate link to the applicable web pages required under subsections (b), (c),
820or (d) of this section in any privacy notice that the controller is required to provide to individuals
821pursuant to section 7;
822 (3) process any personal information collected from the individual in connection with the
823submission of the individual’s request to exercise any of the rights set forth in sections 8 through
82413 solely for the purposes of complying with the request;
825 (4) process any personal information collected in connection with the controller’s
826verification of the individual’s request solely for the purposes of verification and not further
827disclose the personal information, retain it longer than necessary for purposes of verification or
828use it for unrelated purposes; 42 of 71
829 (5) not require an individual to provide additional information beyond what is necessary
830to direct the controller, pursuant to section 8, to not process the individual’s personal information
831for the purposes of the sale of such information or for targeted cross-contextual or first-party
832advertising; and
833 (6) not condition, effectively condition, attempt to condition or attempt to effectively
834condition the exercise of the rights set forth in sections 8 through 13 through the use of dark
835patterns or any false fictitious, fraudulent or materially misleading statement or representation.
836 Section 18. No Waiver
837 Any provision of a contract or agreement that purports to waive or limit in any way
838individual rights under this chapter shall be deemed contrary to public policy and shall be void
839and unenforceable.
840 Section 19. Relationship Among Controllers, Processors and Third Parties
841 (a) A processor shall not be required to comply with a request to exercise the rights set
842forth in sections 8 through 13 that the processor receives directly from an individual, or from a
843person entitled to exercise such rights on behalf of the individual, to the extent that the processor
844has processed the individual’s personal information on behalf of the controller.
845 (b) A processor shall adhere to the instructions of the controller and assist the controller
846in meeting its obligations under this chapter. Taking into account the nature of the processing
847and with respect to the personal information available to the processor as a result of its
848relationship with the controller, a processor shall: 43 of 71
849 (1) take appropriate technical and organizational measures, insofar as is possible, to fulfill
850the controller’s obligation to respond to individuals’ requests to exercise their rights pursuant to
851sections 8 through 13;
852 (2) provide information to the controller necessary to enable the controller to conduct and
853document any risk assessment required by section 21; and
854 (3) assist the controller in meeting the controller’s obligations in relation to the security
855of processing the personal information and in relation to the notification of a breach of security
856of the system of the processor pursuant to chapter 93H of the General Laws; provided, however,
857that the controller and the processor shall: (i) implement appropriate technical and organizational
858measures to ensure a level of security appropriate to the risk; and (ii) establish a clear allocation
859of the responsibilities between them to implement such measures.
860 (c) When working with the controller to respond to a verifiable request to delete an
861individual’s personal information, the processor shall notify any processors or third parties who
862may have accessed the personal information from or through the processor to delete the personal
863information, unless the information was accessed at the direction of the controller or unless
864doing so proves impossible or would constitute an undue burden.
865 (d) Notwithstanding the instructions of the controller, a processor shall ensure that each
866person processing personal information is subject to a duty of confidentiality with respect to the
867information.
868 (e) If a processor engages another entity to assist the processor in processing personal
869information on behalf of the controller, the processor shall provide the controller with an
870opportunity to object and the engagement shall be pursuant to a written contract, in accordance 44 of 71
871with the provisions of subsection (f), that requires the entity to meet the obligations of the
872processor with respect to the personal information.
873 (f) A contract between a controller and a processor shall govern the processor’s
874procedures with respect to processing individuals’ personal information that the processor
875receives from or on behalf of the controller. The contract shall be binding on both parties and
876clearly set forth the processing instructions to which the processor is bound, including:
877 (1) the nature and purpose of the processing;
878 (2) the type of personal information subject to the processing;
879 (3) the duration of the processing;
880 (4) the rights and obligations of both parties;
881 (5) the requirements imposed by subsections (d) and (e); and
882 (6) the following requirements:
883 (i) at the controller’s direction, the processor shall delete or return all personal
884information to the controller as requested at the end of the provision of services, unless retention
885of the personal information is required by law;
886 (ii) upon the reasonable request of the controller, the processor shall make available to
887the controller all information in its possession necessary to demonstrate compliance with the
888obligations under this chapter;
889 (iii) the processor shall: (A) allow for, and cooperate with, reasonable audits and
890inspections by the controller or the controller’s designated auditor; or (B) arrange for, with the 45 of 71
891controller’s consent, a qualified and independent auditor to conduct, at least annually and at the
892processor’s expense, an audit of the processor’s policies and technical and organizational
893measures in support of the obligations under this chapter using an appropriate and accepted
894control standard or framework and audit procedure for such audits; provided, however, that the
895processor shall disclose a report of the audit to the controller upon request; and
896 (iv) the processor shall be prohibited from: (A) selling the personal information; (B)
897processing personal information other than for the purposes specified in the contract or as
898otherwise permitted by this chapter; (C) processing personal information outside of the direct
899relationship between the processor and the controller; or (D) combining, for the purpose of
900targeted advertising, the personal information with the personal information that the processor
901receives from, or on behalf of, another entity or that it collects from its own interaction with the
902individual.
903 (g) In no event may any contract relieve a controller or a processor from the liabilities
904imposed on it by this chapter.
905 (h) A controller shall exercise reasonable due diligence in:
906 (1) selecting a processor; and
907 (2) deciding whether to sell personal information to a third party.
908 Section 20. Data Broker Registration
909 (a) Not later than January 31 following each year in which a controller meets the
910definition of a data broker under this chapter, the controller shall register with the attorney
911general pursuant to the requirements of this section. 46 of 71
912 (b) When registering with the attorney general, a data broker shall pay a registration fee
913of 200 dollars and provide the following information:
914 (1) the data broker’s name and primary physical, email and internet website addresses;
915 (2) any privacy notice that the data broker discloses to individuals pursuant to section 7;
916 (3) how individuals may request to exercise their rights under sections 8 through 13;
917 (4) whether the data broker implements a purchaser credentialing process;
918 (5) whether the data broker processes the personal information of minors or children;
919 (6) whether it qualifies as a data broker pursuant to paragraph (1), (2) or (3) of the
920definition of data broker in section 2;
921 (7) whether the data broker is a large data holder; and
922 (8) any additional information the data broker may wish to provide.
923 Section 21. Risk Assessments
924 (a) A controller shall establish, implement and maintain reasonable policies, practices and
925procedures to identify, assess and mitigate reasonably foreseeable privacy risks and cognizable
926harms related to their products and services, including the design, development and
927implementation of such products and services.
928 (b) A controller shall, prior to the processing, carry out and document a risk assessment
929of the impact of each of the following processing operations: 47 of 71
930 (1) processing personal information for the purposes of: (i) the sale of the personal
931information; (ii) targeted cross-contextual advertising; or (iii) targeted first-party advertising;
932 (2) processing personal information for the purposes of profiling or otherwise
933systematically and extensively evaluating personal aspects relating to individuals; provided,
934however, that such processing presents a reasonably foreseeable risk of resulting in:
935 (i) discrimination on the basis of race, color, religion, national origin, sex or disability or
936other unfair or deceptive treatment of, or unlawful disparate impact on, individuals;
937 (ii) financial, physical or reputational harm to individuals;
938 (iii) a physical or other intrusion upon the solitude or seclusion, or the private affairs or
939concerns, of individuals, where such intrusion would be offensive to a reasonable person; or
940 (iv) other substantial cognizable harms to individuals;
941 (3) processing sensitive information; and
942 (4) any other processing that is likely to result in a high risk of harm to individuals, taking
943into account the nature, scope, context, and purposes of the processing and whether the
944processing involves new technologies.
945 (c) The assessment shall contain at a minimum:
946 (1) a systematic description of the envisioned processing operations and the purposes of
947the processing, including, where applicable, the legitimate interest pursued by the controller or
948third party; 48 of 71
949 (2) a description and brief justification of the lawful basis, pursuant to section 6, that the
950controller is relying on to process the individual’s personal information;
951 (3) an assessment of the necessity of the processing operations in relation to the purposes,
952taking into account whether the controller or third party can achieve their legitimate interests in
953another less intrusive way;
954 (4) an assessment of the proportionality of the processing operations in relation to the
955purposes, taking into account the amount and nature of the personal information to be processed;
956 (5) a description of: (i) the context of the processing; (ii) the relationship between the
957controller and the individual whose personal information would be processed; and (iii) whether
958the controller is processing an individual’s personal information in ways in which the individual
959would reasonably expect;
960 (6) an assessment of the risks of the processing operations to individuals; provided,
961however, that such assessment shall include, but not be limited to, whether the processing: (i)
962poses reasonably foreseeable risks to children or minors; (ii) presents a reasonably foreseeable
963risk of disparate impact on the basis of individuals’ race, color, religion, national origin, sex or
964disability; or (iii) would result in the provision or denial of financial or lending services, housing,
965insurance, education enrollment or opportunity, criminal justice, employment opportunities,
966health care services or access to essential goods or services; and
967 (7) the measures envisioned to mitigate the risks, including, but not limited to, safeguards
968such as de-identification and security measures to ensure the protection of personal information
969in compliance with this chapter, taking into account the individuals’ reasonable expectations of
970privacy or other legal rights. 49 of 71
971 (d) In any risk assessment required pursuant to this section, a large data holder shall also:
972 (1) specify whether the processing is based in whole or in part on an algorithmic
973computational process that:
974 (i) uses machine learning, natural language processing, artificial intelligence techniques
975or other techniques of similar or greater complexity;
976 (ii) makes a decision or facilitates human decision-making with respect to personal
977information, including decisions that determine the provision of products or services or that rank,
978order, promote, recommend, amplify or similarly determine the delivery or display of
979information to an individual; and
980 (iii) poses a reasonably foreseeable risk of substantial cognizable harm to individuals; and
981 (2) include a description of:
982 (i) the design process and methodologies of any such algorithmic computational process
983pursuant to paragraph (1);
984 (ii) the categories of data that would be processed as input or used to train the model that
985any such algorithmic computational process relies on; and
986 (iii) the outputs that would be produced by any such algorithmic computational process.
987 (e) Subsections (a) through (d) shall not apply to processing:
988 (1) that a controller performs pursuant to paragraph (3) of section 6; and 50 of 71
989 (2) for which the controller has already carried out a risk assessment for the purpose of
990compliance with another applicable law that regulates the specific processing operation or set of
991operations in question; provided, however, that such assessment has reasonably comparable
992scope and effect to the assessment that would otherwise be conducted pursuant to this section.
993 (f) For the purpose of complying with this section, a controller may leverage its existing
994work product of risk assessments that the controller has conducted or is conducting for the
995purpose of complying with another applicable law.
996 (g) A single risk assessment may address a set of similar processing operations that
997present similar high risks.
998 (h) The controller shall carry out a review of the risk assessment if there is a change of
999the risk represented by the processing operations.
1000 (i) A controller shall implement procedures to comply with this section that are
1001reasonable and appropriate taking into consideration:
1002 (1) the size, scope, and type of the controller;
1003 (2) the amount of resources available to the controller;
1004 (3) the amount and nature of personal information processed by the controller, including,
1005but not limited to, whether the personal information is sensitive information; and
1006 (4) the need for upholding security, integrity and confidentiality with respect to the
1007personal information processed by the controller. 51 of 71
1008 (j) The attorney general may require, pursuant to a civil investigative demand, that a
1009controller disclose any risk assessment that is relevant to an investigation conducted by the
1010attorney general. The controller shall accordingly make the risk assessment available to the
1011attorney general, who may evaluate the risk assessment for compliance with the responsibilities
1012set forth in this chapter. Risk assessments shall be confidential and exempt from public
1013inspection and copying under chapter 66 of the General Laws. The disclosure of a risk
1014assessment pursuant to a civil investigative demand from the attorney general shall not constitute
1015a waiver of attorney-client privilege or work product protection with respect to the assessment
1016and any information contained in the assessment.
1017 (k) Risk assessments shall apply to processing activities created or generated after the
1018effective date of this section and shall not be retroactive.
1019 Section 22. Processing That Unlawfully Discriminates
1020 (a) A controller shall not process personal information in a manner that discriminates in,
1021or otherwise makes unavailable, the equal enjoyment of goods or services on the basis of race,
1022color, religion, national origin, sex or disability.
1023 (b) A controller that processes personal information in a manner that violates chapter
1024151B of the General Laws or any other state or federal law prohibiting unlawful discrimination
1025against individuals shall also be in violation of this chapter.
1026 (c) Nothing in this section shall be construed to limit controllers from processing personal
1027information for the purpose of: 52 of 71
1028 (1) legitimate testing to prevent unlawful discrimination or otherwise determine the
1029extent or effectiveness of the controller’s compliance with this section; or
1030 (2) diversifying an applicant, participant or customer pool.
1031 (d) This section shall not apply to any private club or group not open to the public,
1032pursuant to section 201(e) of the Civil Rights Act of 1964, 42 U.S.C. 2000a(e), as amended from
1033time to time.
1034 Section 23. De-Identified Information
1035 This chapter shall not be construed to require a controller or processor to do any of the
1036following solely for the purpose of complying with this chapter:
1037 (1) maintain information in an identifiable, linkable or associable form, or collect, obtain,
1038retain or access any information or technology, in order to be capable of linking or associating a
1039verifiable request with personal information; or
1040 (2) reidentify or otherwise link de-identified information; provided, however, that the
1041controller, pursuant to subsection (e) of section 15, shall provide applicable notice to the
1042individual that it is unable to identify the individual.
1043 Section 24. Limitations
1044 (a) The obligations imposed on controllers or processors under this chapter shall not
1045restrict a controller’s or a processor’s ability to:
1046 (1) comply with federal, state or local laws, rules or regulations; 53 of 71
1047 (2) comply with a civil, criminal or regulatory inquiry, subpoena or summons by federal,
1048state, local or other governmental authorities;
1049 (3) cooperate with law enforcement agencies concerning conduct or activity that the
1050controller or processor reasonably and in good faith believes may violate federal, state or local
1051laws, rules or regulations;
1052 (4) investigate, establish, exercise, prepare for or defend legal claims.
1053 (5) take immediate steps to protect the security or protection of an individual or another
1054natural person, if that individual or other natural person is at risk or danger of death or serious
1055physical injury;
1056 (6) process the personal information of a child or minor solely in order to submit
1057information relating to child victimization to law enforcement or to the nonprofit, national
1058resource center and clearinghouse congressionally designated to provide assistance to victims,
1059families, child-serving professionals and the general public on missing and exploited children
1060issues; or
1061 (7) assist another controller, processor or third party with any of the obligations under
1062this subsection.
1063 (b) The obligations imposed on controllers or processors under sections 8 through 13
1064shall not restrict a controller or processor’s ability to process personal information for the
1065following purposes, provided that the use of the individual’s personal information is reasonably
1066necessary and proportionate for such purposes:
1067 (1) helping to uphold security, confidentiality and integrity; 54 of 71
1068 (2) debugging to identify and repair errors that impair existing intended functionality;
1069 (3) fulfilling the terms of a written warranty or product recall conducted in accordance
1070with federal law;
1071 (4) engaging in public or peer-reviewed scientific, historical or statistical research in the
1072public interest that conforms or adheres to all other applicable ethics and privacy laws; provided,
1073however, that such research is approved, monitored and governed by an institutional review
1074board, human subjects research ethics review board or a similar independent oversight entity that
1075determines whether:
1076 (i) the research is likely to provide substantial benefits that do not exclusively accrue to
1077the controller;
1078 (ii) the expected benefits of the research outweigh the privacy risks; and
1079 (iii) the controller has implemented reasonable safeguards to mitigate privacy risks
1080associated with research, including any risks associated with reidentification.
1081 (c) Obligations imposed on controllers or processors under this chapter shall not:
1082 (1) apply to the processing of personal information by a natural person in the course of a
1083purely personal or household activity;
1084 (2) apply where compliance by the controller or processor would violate an evidentiary
1085privilege under the laws of the commonwealth or be construed to prevent a controller or
1086processor from providing personal information concerning an individual to a person covered by
1087an evidentiary privilege under the laws of the commonwealth as part of a privileged
1088communication; 55 of 71
1089 (3) adversely affect the right of an individual or any other person to exercise free speech,
1090pursuant to the First Amendment to the United States Constitution, or to exercise another right
1091provided for by law; or
1092 (4) apply to an entity’s publication of entity-based member or employee contact
1093information where such publication is intended to allow members of the public to contact such
1094member or employee in the ordinary course of the entity’s operations.
1095 (d) Personal information that is processed by a controller pursuant to an exemption under
1096subsections (a) through (c) shall:
1097 (1) not be processed for any purpose other than those expressly listed in subsections (a)
1098through (c), unless otherwise allowed by this chapter; and
1099 (2) notwithstanding anything in this section to the contrary, be processed: (i) in
1100accordance with section 5 of this chapter; and (ii) subject to reasonable administrative, technical
1101and physical measures to reduce reasonably foreseeable risks of harm to individuals.
1102 (e) If a controller processes personal information pursuant to an exemption in subsections
1103(a) through (c) of this section, the controller bears the burden of demonstrating that such
1104processing qualifies for the exemption and complies with the requirements of subsection (d).
1105 (f) A controller or processor that discloses personal information to a processor or third
1106party in compliance with the requirements of this chapter shall not be in violation of this chapter
1107if the recipient processes such personal information in violation of this chapter; provided,
1108however, that at the time of disclosing the personal information, the disclosing controller or 56 of 71
1109processor did not know or should not reasonably have known that the recipient intended to
1110commit a violation.
1111 (g) A processor or third party receiving personal information from a controller or
1112processor in compliance with the requirements of this chapter shall not be in violation of this
1113chapter if the controller or processor from which it receives the personal information fails to
1114comply with applicable obligations under this chapter; provided, however, that the processor or
1115third party shall be liable for its own violations of this chapter.
1116 (h) If an individual has already consented to a controller’s use, disclosure, or sale of their
1117personal information to produce a physical item, such as a school yearbook, sections 8 through
111813 shall not apply to the controller’s use, disclosure, or sale of the particular pieces of the
1119individual’s personal information for the production of that physical item; provided, however,
1120that:
1121 (1) the controller has incurred significant expense in reliance on the individual’s consent;
1122 (2) compliance with the individual’s request to exercise the rights set forth in sections 8
1123through 13 would not be commercially reasonable; and
1124 (3) the controller complies with the individual’s request as soon as it is commercially
1125reasonable to do so.
1126 Section 25. Powers of the Attorney General
1127 (a) Whenever the attorney general has reasonable cause to believe that an entity has
1128engaged in, is engaging in, or is about to engage in a violation of this chapter, the attorney
1129general may issue a civil investigative demand. The provisions of section 6 of chapter 93A of the 57 of 71
1130General Laws shall apply mutatis mutandis to civil investigative demands issued under this
1131chapter.
1132 (b) The attorney general shall have the authority to enforce the provisions of this chapter.
1133A violation of this chapter, except as otherwise specified in section 26, shall not serve as the
1134basis for or be subject to a private right of action under this chapter. Nothing in this chapter,
1135except as otherwise specified in section 26, shall be construed as creating a new private right of
1136action or serving as the basis for a private right of action that would not otherwise have had a
1137basis under any other law but for the enactment of this chapter. This chapter neither relieves any
1138party from any duties or obligations imposed, nor alters any independent rights that individuals
1139have, under chapter 93A of the General Laws, other state or federal laws, the Massachusetts
1140Constitution, or the United States Constitution.
1141 (c) Prior to initiating any civil action under this chapter, the attorney general shall provide
1142an entity written notice identifying the specific provisions of this chapter that the attorney
1143general alleges have been or are being violated.
1144 (d) (1) The entity shall have a period of 30 days in which to cure a violation after being
1145provided notice by the attorney general. If within that time period the entity cures the noticed
1146violation and provides the attorney general an express written statement that the alleged
1147violations have been cured and that no such further violations shall occur, the attorney general
1148shall initiate no action against the entity.
1149 (2) The cure period stipulated in paragraph (1) shall not apply when:
1150 (i) the court has previously issued a temporary restraining order, preliminary injunction,
1151or permanent injunction or assessed civil penalties against the entity for a violation of: (A) this 58 of 71
1152chapter; or (B) chapter 93A of the General Laws, provided that such violation occurs after the
1153effective date of this section;
1154 (ii) the attorney general and the entity have previously reached a settlement that includes
1155an admission by the entity that it has violated: (A) this chapter, not including any express written
1156statement provided pursuant to paragraph (1); or (B) chapter 93A of the General Laws, provided
1157that such admission occurs after the effective date of this section;
1158 (iii) the attorney general has clear and convincing evidence that the entity willfully and
1159wantonly violated this chapter;
1160 (iv) the violation is a data broker’s failure to register pursuant to section 20 of this
1161chapter; or
1162 (v) the violation occurs more than twelve months after the effective date of this section
1163and the violating entity is: (A) a large data holder; or (B) a data broker pursuant to paragraph (1)
1164of the definition of data broker in section 2.
1165 (3) In its notice pursuant to subsection (c), the attorney general shall specify the length, if
1166any, of the period in which the entity can cure the noticed violation.
1167 (e)(1) The attorney general may initiate a civil action against an entity in the name of the
1168commonwealth or as parens patriae on behalf of individuals if the entity:
1169 (i) fails to cure a violation within 30 days after receipt of the attorney general’s notice of
1170the violation;
1171 (ii) breaches an express written statement provided to the attorney general pursuant to
1172subsection (d); or 59 of 71
1173 (iii) is not eligible for a cure period pursuant to subsection (d).
1174 (2) The attorney general may seek:
1175 (i) civil penalties of up to 7,500 dollars for each violation under this chapter; and
1176 (ii) a temporary restraining order, preliminary injunction, or permanent injunction to
1177restrain any violations of this chapter.
1178 (f) A data broker that fails to register as required by section 20 shall be subject to
1179injunction and may be liable for civil penalties, fees and costs in a civil action brought on behalf
1180of the commonwealth by the attorney general as follows:
1181 (1) a civil penalty of up to 500 dollars for each day, not to exceed a total of 100,000
1182dollars for each year, that the data broker fails to register as required by section 20; and
1183 (2) fees equal to the fees that were due during the period the data broker failed to register.
1184 (g) The superior court shall have jurisdiction of actions brought under this section. Such
1185actions may be brought in any county where a defendant resides or has its principal place of
1186business or in which the violation occurred in whole or in part, or, with the consent of a
1187defendant, in the superior court for Suffolk County.
1188 (h) In determining the overall amount of civil penalties to seek or assess against an entity,
1189the attorney general or the court shall include, but not be limited to, the following in its
1190consideration:
1191 (1) the size, scope and type of the entity;
1192 (2) the amount of resources available to the entity; 60 of 71
1193 (3) the amount and nature of personal information processed by the entity;
1194 (4) the number of violations;
1195 (5) the number of violations affecting children or minors;
1196 (6) the nature and severity of the violation;
1197 (7) the risks caused by the violation;
1198 (8) whether the entity’s violation was an isolated instance or part of a pattern of
1199violations and noncompliance with this chapter;
1200 (9) whether the entity is a data broker that did not register pursuant to section 20;
1201 (10) whether the violation was willful and not the result of error;
1202 (11) the length of time over which the violation occurred;
1203 (12) the precautions taken by the entity to prevent a violation;
1204 (13) the good faith cooperation of the entity with any investigations conducted by the
1205attorney general pursuant to this section;
1206 (14) efforts undertaken by the entity to cure the violation; and
1207 (15) the entity’s past violations of information privacy rules, regulations, codes,
1208ordinances and laws in other jurisdictions.
1209 (i) Any entity that violates the terms of an injunction or other order issued under this
1210section shall forfeit and pay a civil penalty of up to 10,000 dollars for each violation. For the
1211purposes of this section, the court issuing such an injunction or order shall retain jurisdiction, and 61 of 71
1212the cause shall be continued, and in such case the attorney general acting in the name of the
1213commonwealth may petition for recovery of such civil penalty.
1214 (j) The attorney general may recover reasonable expenses, including attorney fees,
1215incurred in investigating and preparing the case in any action initiated under this chapter.
1216 (k) If two or more entities are involved in the same processing that violates this chapter,
1217the liability shall be allocated among the parties according to principles of comparative fault.
1218 (l) Notwithstanding any general or special law to the contrary, the court may require that
1219the amount of a civil penalty imposed pursuant to this section exceeds the economic benefit
1220realized by an entity for noncompliance.
1221 (m) If a series of steps or transactions were component parts of a single transaction
1222intended to avoid the reach of this chapter, the attorney general and the court shall disregard the
1223intermediate steps or transactions and consider everything one transaction for purposes of
1224effectuating the purposes of this chapter.
1225 (n) Not later than 30 days after the end of each calendar year, the attorney general shall
1226publish a public, easily accessible report that provides, for that calendar year, the following
1227information:
1228 (1) the number of written notices issued pursuant to subsection (c) and the number of
1229entities that received such notices;
1230 (2) examples of alleged violations that have been cured by an entity pursuant to
1231subsection (d); and
1232 (3) categories of violations of this chapter and the number of violations per category. 62 of 71
1233 (o) The attorney general shall receive and may investigate sworn complaints from an
1234individual or other natural person that an entity has engaged in, is engaging in, or is about to
1235engage in any violation of this chapter.
1236 (p) The attorney general shall maintain the following internet web pages:
1237 (1) a web page that includes an online mechanism through which any individual or other
1238natural person may contact the attorney general to submit a sworn complaint;
1239 (2) a web page that enables data brokers to register pursuant to section 20; and
1240 (3) a web page that:
1241 (i) makes publicly accessible the information provided by each data broker pursuant to
1242section 20; provided, however, that the information shall be disaggregated by data broker; and
1243 (ii) includes a link and mechanism, if feasible, by which an individual may: (A) pursuant
1244to section 8, opt out of the processing of the individual’s personal information by all registered
1245data brokers for the purposes of the sale of such information or for targeted cross-contextual
1246advertising; and (B) pursuant to section 11, request that all registered data brokers delete any
1247personal information processed about the individual.
1248 (q) The attorney general shall promote public awareness and understanding of the risks,
1249rules, responsibilities, safeguards and rights in relation to the processing of personal information,
1250including, but not limited to, the rights of children and minors with respect to their own
1251information. The attorney general shall provide guidance to individuals regarding what to do if
1252they believe their rights under this chapter have been violated. 63 of 71
1253 (r) The attorney general shall create and make publicly accessible the following
1254templates:
1255 (1) a template privacy policy that meets the requirements of section 7;
1256 (2) a template contract between a controller and a processor that meets the requirements
1257of section 19; and
1258 (3) a template risk assessment that meets the requirements of section 21.
1259 (s) The attorney general shall seek to collaborate with entities responsible for enforcing
1260personal information privacy laws in other jurisdictions. The attorney general shall have the
1261power to determine, pursuant to section 28, whether the provisions of a personal information
1262privacy law in another jurisdiction are equally or more protective of personal information than
1263the provisions of this chapter.
1264 (t) The attorney general shall establish a mechanism pursuant to which an entity that
1265processes the personal information of one or more individuals but does not meet the applicability
1266criteria set forth in subsection (b) of section 3 may voluntarily certify that it is fully in
1267compliance with, and agrees to be bound by, this chapter. The attorney general shall make a list
1268of those entities available to the public.
1269 (u) The attorney general shall adopt regulations for the purposes of carrying out this
1270chapter, including, but not limited to, the following areas:
1271 (1) supplementing any of the definitions used in this chapter or adding in new definitions
1272for terms that are used but not otherwise defined in this chapter, in order to address changes in
1273technology, data collection, obstacles to implementation and privacy concerns; 64 of 71
1274 (2) ensuring that the notices and information that controllers are required to provide
1275pursuant to section 7 are:
1276 (i) provided in a manner that may be easily understood by the average individual;
1277 (ii) accessible to individuals with disabilities; and
1278 (iii) available in the language primarily used to interact with the individual;
1279 (3) detailing the requirements and technical specifications for a platform, technology or
1280mechanism that sends an opt-out preference signal indicating an individual’s intent to opt out of
1281the processing of such individual’s personal information for one or more of the purposes
1282specified in subsection (a) of section 8; provided, however that the requirements and technical
1283specifications shall be updated from time to time to reflect the means by which individuals
1284interact with controllers; and provided further, that any such platform, technology or mechanism
1285shall:
1286 (i) not unfairly disadvantage another controller;
1287 (ii) clearly represent the individual’s affirmative, freely-given and unambiguous intent to
1288opt out pursuant to subsection (a) of section 8 and be free of default settings constraining or
1289presupposing that intent;
1290 (iii) be consumer-friendly, clearly described and easy to use by the average individual;
1291 (iv) be as consistent as possible with any other similar platform, technology or
1292mechanism required by any federal or state law or regulation; and 65 of 71
1293 (v) enable the controller to accurately determine if the mechanism represents a legitimate
1294opt-out request pursuant to section 8; and
1295 (4) supplementing or revising the list of industry recognized cybersecurity frameworks
1296specified in paragraphs (1) and (2) of subsection (d) of section 26, in order to address changes in
1297technology, data collection, obstacles to implementation, best practices with respect to
1298cybersecurity controls and privacy concerns.
1299 (v) The attorney general shall conduct research and monitor relevant developments
1300relating to the protection of personal information, the development of information and
1301communication technologies and commercial practices and the enactment and implementation of
1302privacy laws by the federal government or other states, territories or countries. Specific topics for
1303research shall include, but are not limited to, the following areas:
1304 (1) the available best methods for: (i) individuals to exercise the rights set forth in
1305sections 8 through 13; and (ii) entities to conspicuously and clearly disclose how to exercise such
1306rights;
1307 (2) automated decision-making technologies;
1308 (3) eye-tracking technology and targeted advertising based on information collected
1309through eye-tracking technology;
1310 (4) financial incentive programs offered by controllers for the processing of personal
1311information;
1312 (5) the data broker industry, including data brokers that have registered pursuant to
1313section 20; 66 of 71
1314 (6) the effectiveness of allowing an individual to designate an authorized agent to
1315exercise a right on their behalf pursuant to section 8; and
1316 (7) whether to change or eliminate the cure period established in subsection (d) of section
131725.
1318 (w) Every twelve months, the attorney general shall provide a full written report to the
1319joint committee on advanced information technology, the internet and cybersecurity. The report
1320shall summarize the attorney general’s work pursuant to this section and detail the attorney
1321general’s research and any recommendations with respect to privacy-related legislation. The first
1322such report shall be submitted 12 months after the effective date of this subsection.
1323 (x) The monetary amounts referred to in this chapter shall be indexed biennially for
1324inflation by the attorney general, who, not later than December 31 of each even numbered year,
1325shall calculate and publish such indexed amounts, using the federal consumer price index for the
1326Boston statistical area and rounding to the nearest dollar.
1327 Section 26. Private Right of Action and Safe Harbor
1328 (a) For the purposes of this section, except for the purposes of determining whether this
1329section applies to a given controller, the terms “breach of security” and “personal information”
1330shall have the same meanings as such terms are defined in section 1 of chapter 93H of the
1331General Laws.
1332 (b) Any individual whose personal information is subject to a breach of security as a
1333result of a controller’s failure to implement and maintain reasonable cybersecurity controls may
1334institute a civil action for any of the following: 67 of 71
1335 (1) damages from the controller in an amount up to 500 dollars per individual per
1336incident or actual damages, whichever is greater;
1337 (2) injunctive or declaratory relief; or
1338 (3) any other relief the court deems proper.
1339 (c) In determining the amount of statutory damages against the controller, the court shall
1340consider any one or more of the relevant circumstances presented by any of the parties to the
1341case, including, but not limited to, the criteria stipulated in paragraphs (1) through (15) of
1342subsection (h) of section 25.
1343 (d) In any cause of action founded in tort that is brought pursuant to this section and that
1344alleges that the controller’s failure to implement reasonable cybersecurity controls resulted in a
1345breach of security concerning personal information, the court shall not assess punitive damages
1346against a controller if such controller created, maintained and complied with a written
1347cybersecurity program that contains administrative, technical and physical safeguards for the
1348protection of personal information and that conforms to an industry recognized cybersecurity
1349framework; provided, however, that the controller designed and implemented its cybersecurity
1350program in accordance with the regulations adopted pursuant to chapter 93H of the General
1351Laws; and provided further, that:
1352 (1) such cybersecurity program conforms to the current version of or any combination of
1353the current versions of:
1354 (i) the “Framework for Improving Critical Infrastructure Cybersecurity” published by the
1355National Institute of Standards and Technology; 68 of 71
1356 (ii) the National Institute of Standards and Technology’s special publication 800-171;
1357 (iii) the National Institute of Standards and Technology’s special publications 800-53 and
1358800-53a;
1359 (iv) the Federal Risk and Authorization Management Program’s “FedRAMP Security
1360Assessment Framework”;
1361 (v) the Center for Internet Security’s “Center for Internet Security Critical Security
1362Controls for Effective Cyber Defense”; or
1363 (vi) the “ISO/IEC 27000-series” information security standards published by the
1364International Organization for Standardization and the International Electrotechnical
1365Commission; or
1366 (2) such program complies with the current version of the “Payment Card Industry Data
1367Security Standard” and the current version of another applicable industry recognized
1368cybersecurity framework described in paragraph (1).
1369 (e) When a revision to a document listed in paragraphs (1) or (2) of subsection (d) is
1370published, a controller whose cybersecurity program conforms to a prior version of that
1371document shall be said to conform to the current version of that document if the controller
1372conforms to such revision not later than six months after the publication date of the revision.
1373 (f) The scale and scope of a controller’s cybersecurity program shall be based on:
1374 (1) the size, scope and type of the controller;
1375 (2) the amount of resources available to the controller; 69 of 71
1376 (3) the amount and nature of personal information processed by the controller; and
1377 (4) the need for upholding security, integrity and confidentiality with respect to the
1378personal information processed by the controller.
1379 (g) Subsection (d) shall not apply if the controller’s failure to implement reasonable
1380cybersecurity controls was the result of gross negligence or willful or wanton conduct.
1381 (h) Nothing in this section shall limit the authority of the attorney general to initiate
1382actions pursuant to:
1383 (1) section 25 of this chapter;
1384 (2) chapter 93A or 93H of the General Laws; or
1385 (3) any other general law.
1386 (i) The cause of action established by this section shall apply only to violations as defined
1387in this section.
1388 Section 27. Massachusetts Privacy Fund
1389 (a) There shall be established upon the books of the commonwealth a separate special
1390fund to be known as the Massachusetts Privacy Fund.
1391 (b) All civil penalties, expenses, attorney fees and registration fees collected pursuant to
1392sections 20 and 25 shall be paid into the state treasury and credited to the Massachusetts Privacy
1393Fund. Interest earned on moneys in the fund shall remain in the fund and be credited to it. Any
1394moneys remaining in the fund, including interest thereon, at the end of each fiscal year shall
1395remain in the fund and not revert to the general fund. 70 of 71
1396 (c) The attorney general shall have discretion to allocate the proceeds of any settlement of
1397a civil action pursuant to this chapter to:
1398 (1) the Massachusetts Privacy Fund;
1399 (2) the general fund; or
1400 (3) where possible, directly to individuals impacted by the violation of the chapter.
1401 (d) Moneys in the Massachusetts Privacy Fund shall be used to support the work of the
1402attorney general pursuant to section 25. Moneys in the fund shall be subject to appropriation and
1403shall not be used to supplant general fund appropriations to the attorney general.
1404 Section 28. Reciprocity and Interoperability
1405 (a) A controller or processor shall be in compliance with provisions of this chapter if:
1406 (1) it complies with comparable provisions of a personal information privacy law in
1407another jurisdiction;
1408 (2) the controller or processor applies the provisions of that law to its processing
1409activities concerning individuals; and
1410 (3) the attorney general determines that the provisions of that law in the other jurisdiction
1411are equally or more protective of personal information than the provisions of this chapter.
1412 (b) The attorney general may charge a fee to a controller or processor that asserts
1413compliance with a comparable law under subsection (a); provided, however, that the fee shall
1414reflect costs reasonably expected to be incurred by the attorney general to determine whether the
1415provisions of such law are equally or more protective than the provisions of this chapter. 71 of 71
1416 Section 29. Severability
1417 (a) The provisions of this chapter are severable. If any provision of this chapter, or the
1418application of any provision of this chapter, is held invalid, the remaining provisions, or
1419applications of provisions, shall remain in full force and not be affected.
1420 (b) If a court were to find in a final, unreviewable judgment that the exclusion of one or
1421more entities or activities from the applicability of this chapter renders the chapter
1422unconstitutional, those exceptions shall be rendered null and invalid and the exemption shall not
1423continue.
1424 Section 30. Implementation for Nonprofits and Institutions of Higher Education
1425 This chapter shall apply to nonprofit organizations and institutions of higher education.
1426 SECTION 2. Chapter 93M of the General Laws shall take effect 18 months after the
1427passage of this act; provided, however, that:
1428 (1) section 2 and subsections (p) through (w) of section 25 of the chapter shall take effect
1429upon the passage of this act; and
1430 (2) section 30 of the chapter shall take effect 30 months after the passage of this act.