Massachusetts House Bill H704

Massachusetts 2023-2024 Regular Session

• Introduced: 2/16/23
• Refer: 2/16/23

Caption

Relative to honest online political advertisement disclosure and election interference

Impact

This bill has significant implications for existing electoral regulations in Massachusetts as it modifies Chapter 55 of the General Laws to impose stricter reporting requirements on sponsors of online political advertisements. By requiring these disclosures to be electronically filed and establishing an online public archive for such communications, the bill addresses growing concerns over deceitful practices in political campaigning, especially in the digital landscape. The legislation empowers regulatory bodies to scrutinize electioneering communications better and align them with traditional advertising regulations.

Summary

House Bill 704, also known as the Act Relative to Honest Online Political Advertisement Disclosure and Election Interference, seeks to enhance transparency in political advertising on online platforms. This legislation mandates that any individual or entity making electioneering communication expenditures exceeding $250 disclose specific information about the communication, including the source of funding and demographic details of the targeted audience. Such disclosures aim to ensure accountability regarding who is behind political messages during election seasons.

Contention

Points of contention surrounding HB 704 may focus on the potential burdens placed on individuals and entities required to comply with its provisions. Critics may raise concerns about the implications for free speech and the operational challenges posed by the increased administrative requirements. Supporters, on the other hand, argue that these measures are fundamental in combating misinformation and fostering an informed electorate by promoting clarity regarding the sources and motivations behind political messaging.