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| 2 | 2 | | SENATE DOCKET, NO. 2007 FILED ON: 1/20/2023 |
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| 3 | 3 | | SENATE . . . . . . . . . . . . . . No. 2194 |
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| 4 | 4 | | The Commonwealth of Massachusetts |
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| 5 | 5 | | _________________ |
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| 6 | 6 | | PRESENTED BY: |
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| 7 | 7 | | Jacob R. Oliveira |
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| 8 | 8 | | _________________ |
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| 9 | 9 | | To the Honorable Senate and House of Representatives of the Commonwealth of Massachusetts in General |
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| 10 | 10 | | Court assembled: |
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| 11 | 11 | | The undersigned legislators and/or citizens respectfully petition for the adoption of the accompanying bill: |
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| 12 | 12 | | An Act establishing a program to increase cultural equity in tourism promotion and marketing. |
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| 13 | 13 | | _______________ |
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| 14 | 14 | | PETITION OF: |
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| 15 | 15 | | NAME:DISTRICT/ADDRESS :Jacob R. OliveiraHampden, Hampshire and WorcesterPatricia A. Duffy5th HampdenBrian M. Ashe2nd Hampden2/2/2023Patrick M. O'ConnorFirst Plymouth and Norfolk2/13/2023Vanna Howard17th Middlesex2/15/2023 1 of 2 |
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| 16 | 16 | | SENATE DOCKET, NO. 2007 FILED ON: 1/20/2023 |
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| 17 | 17 | | SENATE . . . . . . . . . . . . . . No. 2194 |
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| 18 | 18 | | By Mr. Oliveira, a petition (accompanied by bill, Senate, No. 2194) of Jacob R. Oliveira, Patricia |
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| 19 | 19 | | A. Duffy, Brian M. Ashe, Patrick M. O'Connor and others for legislation to establish a program |
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| 20 | 20 | | to increase cultural equity in tourism promotion and marketing. Tourism, Arts and Cultural |
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| 21 | 21 | | Development. |
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| 22 | 22 | | The Commonwealth of Massachusetts |
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| 23 | 23 | | _______________ |
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| 24 | 24 | | In the One Hundred and Ninety-Third General Court |
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| 25 | 25 | | (2023-2024) |
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| 26 | 26 | | _______________ |
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| 27 | 27 | | An Act establishing a program to increase cultural equity in tourism promotion and marketing. |
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| 28 | 28 | | Be it enacted by the Senate and House of Representatives in General Court assembled, and by the authority |
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| 29 | 29 | | of the same, as follows: |
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| 30 | 30 | | 1 Chapter 23A is hereby amended by inserting after section 13U the following section:- |
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| 31 | 31 | | 2 Section 13V. (a) There shall be established a grant program to be known as the cultural |
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| 32 | 32 | | 3tourism marketing fund program for financial assistance to arts organizations, cultural groups |
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| 33 | 33 | | 4and historic sites for tourism marketing and promotion. The program shall be administered by |
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| 34 | 34 | | 5the Massachusetts office of travel and tourism, in consultation with the Massachusetts cultural |
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| 35 | 35 | | 6council. The program will provide financial support for arts organizations, cultural groups and |
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| 36 | 36 | | 7historic sites to attract and increase local and regional tourism economic activity to their events |
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| 37 | 37 | | 8and locations. |
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| 38 | 38 | | 9 (b) Funds from the cultural tourism fund program shall be used to strengthen and elevate |
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| 39 | 39 | | 10the cultural, geographic and creative diversity in the commonwealth. Individual grants amounts |
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| 40 | 40 | | 11shall be determined by the Massachusetts office of travel and tourism in coordination with the 2 of 2 |
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| 41 | 41 | | 12Massachusetts cultural council and grants shall be distributed according to criteria that shall |
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| 42 | 42 | | 13include, but shall not be limited to: (i) geographic diversity; (ii) cultural diversity; (iii) inclusion |
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| 43 | 43 | | 14of programs that seek to amplify the stories of historically marginalized or underrepresented |
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| 44 | 44 | | 15cultures; (iv) the percentage of the applicant’s existing expenditures on marketing and |
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| 45 | 45 | | 16promotional activities; provided, however, that the program shall prioritize entities that |
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| 46 | 46 | | 17demonstrate a lack of existing resources for marketing and promotional activities. |
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| 47 | 47 | | 18 Eligible grant expenditures shall include: tourism publications, videos, CDs and DVDs, |
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| 48 | 48 | | 19media advertisements, billboards and signage, brochure distribution services, consumer travel |
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| 49 | 49 | | 20show expenses, group tour marketplace expenses, meeting or convention and sports marketing |
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| 50 | 50 | | 21trade shows and expo expenses, media press kits, sponsorship of tourism trade shows and events, |
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| 51 | 51 | | 22bid fees to assist in bringing events sciences; web site design expenses; and for-profit creative |
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| 52 | 52 | | 23businesses that are headquartered in the commonwealth that provide marketing services and |
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| 53 | 53 | | 24focus on the state. |
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| 54 | 54 | | 25 Eligible grant recipients shall be: nonprofit organizations whose primary mission is the |
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| 55 | 55 | | 26promotion of arts, culture, the humanities or interpretive sciences; nonprofit and for profit |
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| 56 | 56 | | 27entities who produce and present art, culture, the humanities or interpretive sciences; and co- |
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| 57 | 57 | | 28operatives or partnerships that include not less than 70 per cent artists, creative workers or |
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| 58 | 58 | | 29culture workers. |
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| 59 | 59 | | 30 (c) Funding for the cultural tourism marketing fund program shall be equal to at least 1 |
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| 60 | 60 | | 31per cent of the annual receipts of the Tourism Fund. |
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