Relative to billboard permitting
One significant change introduced by S2278 is the requirement for written notice of the application for a billboard permit. This notice must be provided at least sixty days in advance to both the local municipality and to residential abutters within a 2500-foot radius of the proposed billboard site. Additionally, applicants will need to include plans to implement light blocking technology if their proposed billboard utilizes electronic lighting systems, which aims to address community concerns about light pollution and visibility.
Bill S2278 aims to amend Section 29 of Chapter 93 of the General Laws relating to billboard permitting in Massachusetts. The proposed changes involve shifting the language used for permitting from 'may' to 'shall', thereby mandating that the permitting authority must issue permits under certain conditions. This revision is intended to create a more definitive framework concerning the conditions under which billboards and other advertising devices can be permitted, rather than allowing discretion in the permitting process.
While S2278 seeks to enhance transparency and community engagement regarding billboard placements, there may be notable points of contention. Local governments might express concern regarding the additional bureaucratic responsibilities and burden imposed by the requirements for prior notification to residents. Furthermore, the bill could face opposition from advertising companies if they perceive the restrictions on placement and the technological requirements as obstacles to their business interests.
Ultimately, the passage of this bill reflects a growing trend towards increased regulation of outdoor advertising, supportive of community interests, while balancing the operational needs of advertising agencies. The outcome of this development will largely depend on the discussions and votes that take place in the General Court.