Massachusetts 2025-2026 Regular Session

Massachusetts House Bill H103 Latest Draft

Bill / Introduced Version Filed 02/27/2025

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HOUSE DOCKET, NO. 4127       FILED ON: 1/17/2025
HOUSE . . . . . . . . . . . . . . . No. 103
The Commonwealth of Massachusetts
_________________
PRESENTED BY:
Andres X. Vargas and Simon Cataldo
_________________
To the Honorable Senate and House of Representatives of the Commonwealth of Massachusetts in General
Court assembled:
The undersigned legislators and/or citizens respectfully petition for the adoption of the accompanying bill:
An Act to establish the Massachusetts neural data privacy protection act.
_______________
PETITION OF:
NAME:DISTRICT/ADDRESS :DATE ADDED:Andres X. Vargas3rd Essex1/17/2025Simon Cataldo14th Middlesex1/17/2025 1 of 43
HOUSE DOCKET, NO. 4127       FILED ON: 1/17/2025
HOUSE . . . . . . . . . . . . . . . No. 103
By Representatives Vargas of Haverhill and Cataldo of Concord, a petition (accompanied by bill, 
House, No. 103) of Andres X. Vargas and Simon Cataldo for legislation to establish the 
Massachusetts neural data 	privacy protection act.  Advanced Information Technology, the 
Internet and Cybersecurity.
The Commonwealth of Massachusetts
_______________
In the One Hundred and Ninety-Fourth General Court
(2025-2026)
_______________
An Act to establish the Massachusetts neural data privacy protection act.
Be it enacted by the Senate and House of Representatives in General Court assembled, and by the authority 
of the same, as follows:
1 SECTION 1. 
2 The General Laws, as appearing in the 2022 Official Edition, are hereby amended by 
3inserting after chapter 93L the following chapter:
4 Chapter 93N. Massachusetts Neural Data Privacy Protection Act 
5 Section 1. Definitions
6 (a)As used in this chapter, the following words shall, unless the context clearly 
7requires otherwise, have the following meanings:
8 (1)“authentication”, the process of verifying an individual or entity for security 
9purposes. 2 of 43
10 (2)"chapter”, this chapter of the General Laws, as from time to time may be 
11amended, and any regulations promulgated under said chapter. 
12 (3)“collect” and “collection”, buying, renting, licensing, gathering, obtaining, 
13receiving, accessing, or otherwise acquiring covered data by any means.
14 (4)“consent”, a clear affirmative act signifying an individual’s freely given, specific, 
15informed, and unambiguous agreement to allow the processing of specific categories of personal 
16information relating to the individual for a narrowly defined particular purpose after having been 
17informed, in response to a specific request from a covered entity that meets the requirements of 
18this chapter; provided, however, that “consent” may include a written statement, including a 
19statement written by electronic means, or any other unambiguous affirmative action; and 
20provided further, that the following shall not constitute “consent”:
21 (i)acceptance of a general or broad terms of use or similar document that contains 
22descriptions of personal information processing along with other, unrelated information;
23 (ii)hovering over, muting, pausing, or closing a given piece of content; or
24 (iii)agreement obtained through dark patterns or a false, fictitious, fraudulent, or 
25materially misleading statement or representation.
26 (5)“control”, with respect to an entity:
27 (i)ownership of, or the power to vote, more than 50 percent of the outstanding shares 
28of any class of voting security of the entity;
29 (ii)control over the election of a majority of the directors of the entity (or of 
30individuals exercising similar functions); or 3 of 43
31 (iii)the power to exercise a controlling influence over the management of the entity.
32 (6)“covered data”, information, including derived data, inferences, and unique 
33persistent identifiers that identifies or is linked or reasonably linkable, alone or in combination 
34with other information, to an individual or a device that identifies or is linked or reasonably 
35linkable to an individual. However, the term “covered data” does not include de-identified data 
36or publicly available information.
37 (7)“covered entity”, any entity or any person, other than an individual acting in a 
38non-commercial context, that alone or jointly with others determines the purposes and means of 
39collecting, processing, or transferring covered data. 
40 The term “covered entity” does not include:
41 (i)government agencies or service providers to government agencies that exclusively 
42and solely process information provided by government entities;
43 (8)“covered high-impact social media company”, a covered entity that provides any 
44internet-accessible platform where:
45 (i)such covered entity generates $3,000,000,000 or more in annual revenue;
46 (ii)such platform has 300,000,000 or more monthly active users for not fewer than 3 
47of the preceding 12 months on the online product or service of such covered entity; and
48 (iii)such platform constitutes an online product or service that is primarily used by 
49users to access or share user-generated content. 4 of 43
50 (9)“dark pattern or deceptive design”, a user interface that is designed, modified, or 
51manipulated with the purpose or substantial effect of obscuring, subverting, or impairing a 
52reasonable individual’s autonomy, decision-making, or choice, including, but not limited to, any 
53practice the Federal Trade Commission refers to as a “dark pattern.”
54 (10)“de-identified data”, information that does not identify and is not linked or 
55reasonably linkable to a distinct individual or a device, regardless of whether the information is 
56aggregated, and if the covered entity or service provider:
57 (i)takes technical measures to ensure that the information cannot, at any point, be 
58used to re-identify any individual or device that identifies or is linked or reasonably linkable to 
59an individual;
60 (ii)publicly commits in a clear and conspicuous manner:
61 (A)to process and transfer the information solely in a de-identified form without any 
62reasonable means for re-identification; and
63 (B)to not attempt to re-identify the information with any individual or device that 
64identifies or is linked or reasonably linkable to an individual; and
65 (iii)contractually obligates any person or entity that receives the information from the 
66covered entity or service provider:
67 (A)to comply with all the provisions of this paragraph with respect to the 
68information; and
69 (B)to require that such contractual obligations be included contractually in all 
70subsequent instances for which the data may be received. 5 of 43
71 (11)“derived data”, covered data that is created by the derivation of information, data, 
72assumptions, correlations, inferences, predictions, or conclusions from facts, evidence, or another 
73source of information or data about an individual or an individual’s device.
74 (12)“device”, any electronic equipment capable of collecting, processing, or 
75transferring data that is used by one or more individuals or households.
76 (13)“homepage”, the introductory page of an internet website and any internet web 
77page where personal information is collected; provided, however, that in the case of an online 
78service, such as a mobile application, “homepage” shall include:
79 (i)the application’s platform page or download page;
80 (ii)a link within the application, such as from the application configuration, “About,” 
81“Information,” or settings page; and
82 (iii)any other location that allows individuals to review the notices required by this 
83chapter, including, but not limited to, before downloading the application. 
84 (14)“individual”, a natural person who is a Massachusetts resident or is present in 
85Massachusetts.
86 (15)“knowledge”, 
87 (i)with respect to a covered entity that is a covered high-impact social media 
88company, the entity knew or should have known the individual was a minor; 6 of 43
89 (ii)with respect to a covered entity or service provider that is a large data holder, and 
90otherwise is not a covered high-impact social media company, that the covered entity knew or 
91acted in willful disregard of the fact that the individual was a minor; and
92 (iii)with respect to a covered entity or service provider that does not meet the 
93requirements of clause (i) or (ii), actual knowledge.
94 (16)“large data holder”, a covered entity or service provider that in the most recent 
95calendar year:
96 (i)had annual gross revenues of $200,000,000 or more; and
97 (ii)collected, processed, or transferred the covered data of more than 2,000,000 
98individuals or devices that identify or are linked or reasonably linkable to one or more 
99individuals, excluding covered data collected and processed solely for the purpose of initiating, 
100rendering, billing for, finalizing, completing, or otherwise collecting payment for a requested 
101product or service; or the sensitive covered data of more than 200,000 individuals or devices that 
102identify or are linked or reasonably linkable to one or more individuals.
103 The term “large data holder” does not include any instance in which the covered entity or 
104service provider would qualify as a large data holder solely on the basis of collecting or 
105processing personal email addresses, personal telephone numbers, or log-in information of an 
106individual or device to allow the individual or device to log in to an account administered by the 
107covered entity or service provider. 
108 (17)“material”, with respect to an act, practice, or representation of a covered entity 
109(including a representation made by the covered entity in a privacy policy or similar disclosure to  7 of 43
110individuals) involving the collection, processing, or transfer of covered data, that such act, 
111practice, or representation is likely to affect a reasonable individual’s decision or conduct 
112regarding a product or service
113 (18)“minor”, an individual under the age of 18.
114 (19)“neural data”, means information that is generated by measuring the activity of an 
115individual’s central or peripheral nervous system, and that is not inferred from non-neural 
116information.
117 (20)“OCABR”, the Office of Consumer Affairs and Business Regulation.
118 (21)“precise geolocation information,” information derived from a device or from 
119interactions between devices, with or without the knowledge of the user and regardless of the 
120technological method used, that pertains to or directly or indirectly reveals the present or past 
121geographical location of an individual or device within the Commonwealth of Massachusetts 
122with sufficient precision to identify street-level location information within a range of 1,850 feet 
123or less.
124 (22)“process”, any operation or set of operations performed on information or on sets 
125of information, whether or not by automated means, including but not limited to the use, storage, 
126analysis, deletion, or modification of information.
127 (23)“processing purpose”, a reason for which a covered entity or service provider 
128collects, processes, or transfers covered data that is specific and granular enough for a reasonable 
129individual to understand the material facts of how and why the covered entity or service provider 
130collects, processes, or transfers the covered data. 8 of 43
131 (24)“profiling”, any form of automated processing performed on personal data to 
132evaluate, analyze or predict personal aspects related to an identified or identifiable individual’s 
133economic situation, health, personal preferences, interests, reliability, behavior, location or 
134movements.
135 (25)“publicly available information”, any information that a covered entity or service 
136provider has a reasonable basis to believe has been lawfully made available to the general public 
137from:
138 (i)federal, state, or local government records, if the covered entity collects, 
139processes, and transfers such information in accordance with any restrictions or terms of use 
140placed on the information by the relevant government entity;
141 (ii)widely distributed media;
142 (iii)a website or online service made available to all members of the public, for free or 
143for a fee, including where all members of the public, for free or for a fee, can log in to the 
144website or online service;
145 (iv)a disclosure that has been made to the general public as required by federal, state, 
146or local law; or
147 (v)the visual observation of the physical presence of an individual or a device in a 
148public place, not including data collected by a device in the individual’s possession.
149 For purposes of this paragraph, information from a website or online service is not 
150available to all members of the public if the individual who made the information available via 
151the website or online service has either restricted the information to a specific audience or  9 of 43
152reasonably expects that the information will not be distributed to so many persons as to become a 
153matter of public knowledge.
154 The term “publicly available information” does not include neural data.
155 (26)“reasonably understandable”, of length and complexity such that an individual 
156with an eighth-grade reading level, as established by the department of elementary and secondary 
157education, can read and comprehend.
158 (27) “sensitive covered data”, a form of covered data, including neural data.
159 (i)neural data;
160 (ii)covered data processed from neural data concerning an individual’s past, present 
161or future mental or physical health condition, disability, diagnosis or treatment, including 
162pregnancy and cosmetic treatment;
163 (28)“service provider”, a person or entity that:
164 (i)collects, processes, or transfers covered data on behalf of, and at the direction of, 
165a covered entity or a government agency; and
166 (ii)receives covered data from or on behalf of a covered entity or a government 
167agency.
168 A service provider that receives service provider data from another service provider as 
169permitted under this chapter shall be treated as a service provider under this chapter with respect 
170to such data. 10 of 43
171 (29)“service provider data”, covered data that is collected or processed by or has been 
172transferred to a service provider by or on behalf of a covered entity or a government agency or 
173another service provider for the purpose of allowing the service provider to whom such covered 
174data is transferred to perform a service or function on behalf of, and at the direction of, such 
175covered entity or government agency.
176 (30)“targeted advertising”, presenting to an individual or device identified by a unique 
177identifier, or groups of individuals or devices identified by unique identifiers, an online 
178advertisement that is selected based on known or predicted preferences, characteristics, or 
179interests associated with the individual or a device identified by a unique identifier; provided, 
180however, that “targeted advertising” does not include: 
181 (i)advertising or marketing to an individual or an individual’s device in response to 
182the individual’s specific request for information or feedback;
183 (ii)contextual advertising, which is when an advertisement is displayed based on the 
184content with or in which the advertisement appears and does not vary based on who is viewing 
185the advertisement; or 
186 (iii)processing covered data strictly necessary for the sole purpose of measuring or 
187reporting advertising or content performance, reach, or frequency, including independent 
188measurement.
189 (31)“third party”, any person or entity, including a covered entity, that 11 of 43
190 (i)collects, processes, or transfers covered data and is not a consumer-facing 
191business with which the individual linked or reasonably linkable to such covered data expects 
192and intends to interact; and
193 (ii)is not a service provider with respect to such data.
194 This term does not 	include a person or entity that collects covered data from another 
195entity if the two entities are related by common ownership or corporate control, but only if a 
196reasonable consumer’s reasonable expectation would be that such entities share information.
197 (32)“third party data”, covered data that has been transferred to a third party.
198 (33)“transfer”, to disclose, sell, release, disseminate, make available, license, rent, or 
199share covered data orally, in writing, electronically, or by any other means.
200 (34)“unique identifier”, an identifier to the extent that such identifier is reasonably 
201linkable to an individual or device that identifies or is linked or reasonably linkable to 1 or more 
202individuals, including a device identifier, Internet Protocol address, cookie, beacon, pixel tag, 
203mobile ad identifier, or similar technology, customer number, unique pseudonym, user alias, 
204telephone number, or other form of persistent or probabilistic identifier that is linked or 
205reasonably linkable to an individual or device. This term does not include an identifier assigned 
206by a covered entity for the specific purpose of giving effect to an individual’s exercise of consent 
207or opt-outs of the collection, processing, and transfer of covered data pursuant to this chapter or 
208otherwise limiting the collection, processing, or transfer of such information.
209 (35)“widely distributed media”, information that is available to the general public, 
210including information from a telephone book or online directory, a television, internet, or radio  12 of 43
211program, the news media, or an internet site that is available to the general public on an 
212unrestricted basis, but does not include an obscene visual depiction, as defined in 18 U.S.C. 
213section 1460.
214 Section 2. Sensitive Covered Data
215 (a) A covered entity or service provider shall not:
216 (1) collect or process sensitive covered data, except where such collection or 
217processing is strictly necessary to provide or maintain a specific product or service requested by 
218the individual to whom the covered data pertains.
219 (2) transfer an individual’s sensitive covered data to a third party, unless:
220 (i) the transfer is made pursuant to the consent of the individual, given before each 
221specific transfer takes place;
222 (ii) the transfer is necessary to comply with a legal obligation imposed by federal law, 
223so long as such obligation preexisted the collection and previous notice of such obligation was 
224provided to the individual to whom the data pertains;
225 (iii) the transfer is necessary to prevent an individual from imminent injury where the 
226covered entity believes in good faith that the individual is at risk of death, serious physical 
227injury, or serious health risk;
228 (3) process sensitive covered data for the purposes of targeted advertising.      
229 Section 3. Data Subject Rights 13 of 43
230 (a) A covered entity shall provide an individual, after receiving a verified request 
231from the individual, with the right to: 
232 (1) access:
233 (i) in a human-readable format that a reasonable individual can understand and 
234download from the internet and transmit freely, the covered data (except covered data in a back-
235up or archival system) of the individual making the request that is collected, processed, or 
236transferred by the covered entity or any service provider of the covered entity within the 12 
237months preceding the request;
238 (ii) the categories of any third party or service provider, if applicable, and an option 
239for consumers to obtain the names of any such third party as well as and the categories of any 
240service providers to whom the covered entity has transferred the covered data of the individual, 
241as well as the categories of sources from which the covered data was collected; and
242 (2) correct any verifiable substantial inaccuracy or substantially incomplete 
243information with respect to the covered data of the individual that is processed by the covered 
244entity and instruct the covered entity to make reasonable efforts to notify all third parties or 
245service providers to which the covered entity transferred such covered data of the corrected 
246information;
247 (3) delete covered data of the individual that is processed by the covered entity and 
248instruct the covered entity to make reasonable efforts to notify all third parties or service 
249provider to which the covered entity transferred such covered data of the individual’s deletion 
250request; and 14 of 43
251 (4) to the extent technically feasible, export to the individual or directly to another 
252entity the covered data of the individual that is processed by the covered entity, including 
253inferences linked or reasonably linkable to the individual but not including other derived data, 
254without licensing restrictions that limit such transfers in:
255 (i) a human-readable format that a reasonable individual can understand and 
256download from the internet and transmit freely; and
257 (ii) a portable, structured, interoperable, and machine-readable format.
258 (b) A covered entity may not condition, effectively condition, attempt to condition, or 
259attempt to effectively condition the exercise of a right described in subsection (a) through:
260 (1) the use of any false, fictitious, fraudulent, or materially misleading statement or 
261representation; or
262 (2) the use of any dark pattern or deceptive design.
263 (c) Subject to subsections (d) and (e), each request under subsection (a) shall be 
264completed within 45 days of such request from an individual, unless it is demonstrably 
265impracticable or impracticably costly to verify such individual’s request.
266 (d)A response period set forth in this subsection may be extended once by 20 
267additional days when reasonably necessary, considering the complexity and number of the 
268individual’s requests, so long as the covered entity informs the individual of any such extension 
269within the initial 45-day response period, together with the reason for the extension.
270 (e) A covered entity: 15 of 43
271 (1) shall provide an individual with the opportunity to exercise each of the rights 
272described in subsection (a) and with respect to:
273 (i) the first two times that an individual exercises any right described in subsection 
274(a) in any 12-month period, shall allow the individual to exercise such right free of charge; and
275 (ii) any time beyond the initial two times described in subparagraph (i), may allow the 
276individual to exercise such right for a reasonable fee for each request.
277 (f) A covered entity may not permit an individual to exercise a right described in 
278subsection (a), in whole or in part, if the covered entity:
279 (1) cannot reasonably verify that the individual making the request to exercise the 
280right is the individual whose covered data is the subject of the request or an agent authorized to 
281make such a request on the individual’s behalf;
282 (2)reasonably believes that the request is made to interfere with a contract between 
283the covered entity and another individual;
284 (3) determines that the exercise of the right would require access to or correction of 
285another individual’s sensitive covered data;
286 (4) reasonably believes that the exercise of the right would require the covered entity 
287to engage in an unfair or deceptive practice under state law; or
288 (5) reasonably believes that the request is made to further fraud, support criminal 
289activity, or the exercise of the right presents a data security threat. 16 of 43
290 (g) If a covered entity cannot reasonably verify that a request to exercise a right 
291described in subsection (a) is made by the individual whose covered data is the subject of the 
292request, the covered entity:
293 (1) may request that the individual making the request to exercise the right provide 
294any additional information necessary for the sole purpose of verifying the identity of the 
295individual; and
296 (2) may not process or transfer such additional information for any other purpose.
297 (h) A covered entity may decline, with adequate explanation to the individual, to 
298comply with a request to exercise a right described in subsection (a), in whole or in part, that 
299would:
300 (1) require the covered entity to retain any covered data collected for a single, one-
301time transaction, if such covered data is not processed or transferred by the covered entity for 
302any purpose other than completing such transaction;
303 (2) be demonstrably impracticable or prohibitively costly to comply with, and the 
304covered entity shall provide a description to the requestor detailing the inability to comply with 
305the request;
306 (3) require the covered entity to attempt to re-identify any de-identified data;
307 (4) require the covered entity to either maintain covered data in an identifiable form 
308or to collect, retain, or access any data in order to be capable of associating a verified individual 
309request with covered data of such individual; 17 of 43
310 (5) result in the release of trade secrets or other privileged or confidential business 
311information;
312 (6) require the covered entity to correct any covered data that cannot be reasonably 
313verified as being inaccurate or incomplete;
314 (7) interfere with law enforcement, judicial proceedings, investigations, or reasonable 
315efforts to guard against, detect, prevent, or investigate fraudulent, malicious, or unlawful activity, 
316or enforce valid contracts;
317 (8) violate state or federal law or the rights and freedoms of another individual, 
318including under the Constitution of the United States and Massachusetts Declaration of Rights;
319 (9) prevent a covered entity from being able to maintain a confidential record of 
320deletion requests, maintained solely for the purpose of preventing covered data of an individual 
321from being recollected after the individual submitted a deletion request and requested that the 
322covered entity no longer collect, process, or transfer such data; or
323 (10) endanger the source of the data if such data could only have been obtained from a 
324single identified source.
325 (i)A covered entity may decline, with adequate explanation to the individual, to 
326comply with a request for deletion pursuant to paragraph (3) of subsection (a) if such request:
327 (1) unreasonably interferes with the provision of products or services by the covered 
328entity to another person it currently serves;
329 (2) requests to delete covered data reasonably necessary to perform a contract 
330between the covered entity and the individual; 18 of 43
331 (3) requests to delete covered data that the covered entity needs to retain in order to 
332comply with professional ethical obligations; 
333 (4) requests to delete covered data that the covered entity reasonably believes may be 
334evidence of unlawful activity or an abuse of the covered entity’s products or service; or
335 (j) In a circumstance that would allow a denial pursuant to this section, a covered 
336entity shall partially comply with the remainder of the request if it is possible and not unduly 
337burdensome to do so.
338 (k) The receipt of a large number of verified requests, on its own, may not be 
339considered to render compliance with a request demonstrably impracticable.
340 (l) A covered entity shall facilitate the ability of individuals to make requests under 
341subsection (a) in any language in which the covered entity provides a product or service. The 
342mechanisms by which a covered entity enables individuals to make requests under subsection (a) 
343shall be readily accessible and usable by individuals with disabilities. Such mechanisms shall, at 
344a minimum, be accessible in the same or a similar location as the privacy policies required by 
345section 9 of this chapter.
346 Section 4. Consent Practices
347 (a) The requirements of this chapter with respect to a request for consent from a 
348covered entity or service provider to an individual are the following:
349 (1) The request for consent shall be provided to the individual in a clear and 
350conspicuous standalone disclosure made through the primary medium used to offer the covered 
351entity’s product or service, or, in the case that the product or service is not offered in a medium  19 of 43
352that does permit the making of the request under this paragraph, another medium regularly used 
353in conjunction with the covered entity’s product or service;
354 (2) The request includes a description of the processing purpose for which the 
355individual’s consent is sought by:
356 (i) clearly stating the specific categories of covered data that the covered entity shall 
357collect, process, and transfer necessary to effectuate the processing purpose; and
358 (ii) including a prominent heading and is reasonably understandable so that an 
359individual can identify and understand the processing purpose for which consent is sought and 
360the covered data to be collected, processed, or transferred by the covered entity for such 
361processing purpose;
362 (3) The request clearly explains the individual’s applicable rights related to consent;
363 (4) The request is made in a manner reasonably accessible to and usable by 
364individuals with disabilities;
365 (5) The request is made available to the individual in each covered language in which 
366the covered entity provides a product or service for which authorization is sought;
367 (6) The option to refuse consent shall be at least as prominent as the option to accept, 
368and the option to refuse consent shall take the same number of steps or fewer as the option to 
369accept;
370 (7)Processing or transferring any covered data collected pursuant to consent for a 
371different processing purpose than that for which consent was obtained shall require consent for 
372the subsequent processing purpose; 20 of 43
373 (8)The request for consent must be displayed at or before the point of collection; and 
374 (9) The request must be accompanied by a copy of the covered entity’s or service 
375provider’s privacy policy subject to the requirements 	of section 9, which may be included with 
376the request as a hyperlink, and, if the covered entity is a large data holder, shall also include the 
377short form privacy policy as required by subsection (h) of section 9.
378 (b) A covered entity shall not infer that an individual has provided consent to a 
379practice from the inaction of the individual or the individual’s continued use of a service or 
380product provided by the covered entity.
381 (c)A covered entity shall not obtain or attempt to obtain the consent of an individual 
382through:
383 (1) the use of any false, fictitious, fraudulent, or materially misleading statement or 
384representation; 
385 (2) the use of any dark pattern or deceptive design; or
386 (3) conditioning or limiting access to an individual’s account.
387 Section 5. Privacy by Design
388 (a) A covered entity or service provider shall establish, implement, and maintain 
389reasonable policies, practices, and procedures that reflect the role of the covered entity or service 
390provider in the collection, processing, and transferring of covered data and that:
391 (1) consider applicable federal and state laws, rules, or regulations related to covered 
392data the covered entity or service provider collects, processes, or transfers; 21 of 43
393 (2) identify, assess, and mitigate privacy risks related to minors;
394 (3) mitigate privacy risks related to the products and services of the covered entity or 
395the service provider, including in the design, development, and implementation of such products 
396and services, considering the role of the covered entity or service provider and the information 
397available to it; 
398 (4) evaluate the length of time that covered data shall be retained and circumstances 
399under which covered data shall be deleted, de-identified, or otherwise modified with respect to 
400the purposes for which it was collected or processed and the sensitivity of the covered data; and
401 (5) implement reasonable training and safeguards within the covered entity and 
402service provider to promote compliance with all privacy laws applicable to covered data the 
403covered entity collects, processes, or transfers or covered data the service provider collects, 
404processes, or transfers on behalf of the covered entity and mitigate privacy risks taking into 
405account the role of the covered entity or service provider and the information available to it.
406 (b)The policies, practices, and procedures established by a covered entity or service 
407provider under subsection (a), shall correspond with, as applicable:
408 (1) the size of the covered entity or the service provider and the nature, scope, and 
409complexity of the activities engaged in by the covered entity or service provider, including 
410whether the covered entity or service provider is a large data holder, nonprofit organization, 
411small business, or third party, considering the role of the covered entity or service provider and 
412the information available to it; 22 of 43
413 (2) the sensitivity of the covered data collected, processed, or transferred by the 
414covered entity or service provider;
415 (3)the volume of covered data collected, processed, or transferred by the covered 
416entity or service provider;
417 (4)the number of individuals and devices to which the covered data collected, 
418processed, or transferred by the covered entity or service provider relates; and
419 (5)the cost of implementing such policies, practices, and procedures in relation to the 
420risks and nature of the covered data.
421 Section 6. Pricing
422 (a) A covered entity may not retaliate against an individual for:
423 (1) exercising any of the rights guaranteed by this chapter, or any regulations 
424promulgated under this chapter; or
425 (2) refusing to agree to collection or processing of covered data for a separate product 
426or service, including denying goods or services, charging different prices or rates for goods or 
427services, or providing a different level of quality of goods or services.
428 (b) Nothing in subsection (a) shall be construed to:
429 (1) prohibit the relation of the price of a service or the level of service provided to an 
430individual to the provision, by the individual, of financial information that is necessarily 
431collected and processed only for the purpose of initiating, rendering, billing for, or collecting 
432payment for a service or product requested by the individual; 23 of 43
433 (2) prohibit a covered entity from offering a different price, rate, level, quality or 
434selection of goods or services to an individual, including offering goods or services for no fee, if 
435the offering is in connection with an individual’s voluntary participation in a bona fide loyalty, 
436rewards, premium features, discount or club card program, provided, that the covered entity may 
437not sell covered data to a third-party as part of such a program unless:
438 (i) the sale is reasonably necessary to enable the third party to provide a benefit to 
439which the consumer is entitled;
440 (ii) the sale of personal data to third parties is clearly disclosed in the terms of the 
441program; and
442 (iii) the third party uses the personal data only for purposes of facilitating such a 
443benefit to which the consumer is entitled and does not retain or otherwise use or disclose the 
444personal data for any other purpose;
445 (3) require a covered entity to provide a bona fide loyalty program that would require 
446the covered entity to collect, process, or transfer covered data that the covered entity otherwise 
447would not collect, process, or transfer;
448 (4) prohibit a covered entity from offering a financial incentive or other consideration 
449to an individual for participation in market research;
450 (5)prohibit a covered entity from offering different types of pricing or functionalities 
451with respect to a product or service based on an individual’s exercise of a right to delete; or
452 (6)prohibit a covered entity from declining to provide a product or service insofar as 
453the collection and processing of covered data is strictly necessary for such product or service. 24 of 43
454 (c) Notwithstanding the provisions in this section, no covered entity may offer different 
455types of pricing that are unjust, unreasonable, coercive, or usurious in nature.
456 Section 7. Civil Rights Protections
457 (a) A covered entity or a service provider may not collect, process, or transfer 
458covered data or publicly available data in a manner that discriminates in or otherwise makes 
459unavailable the equal enjoyment of goods or services (i.e., has a disparate impact) on the basis of 
460race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic 
461information, neural data, pregnancy or a condition related to said pregnancy including, but not 
462limited to, lactation or the need to express breast milk for a nursing child, ancestry or status as a 
463veteran, or any other basis protected by chapter 151B.
464 (b) This subsection shall not apply to:
465 (1) the collection, processing, or transfer of covered data for the purpose of:
466 (i) covered entity’s or a service provider’s self-testing to prevent or mitigate 
467unlawful discrimination; or
468 (ii) diversifying an applicant, participant, or customer pool; or
469 (2) any private club or group not open to the public, as described in section 201(e) of 
470the Civil Rights Act of 1964, 42 U.S.C. section 2000a(e).
471 (c) Whenever the Attorney General obtains information that a covered entity or 
472service provider may have collected, processed, or transferred covered data in violation of 
473subsection (a), the Attorney General shall initiate enforcement actions relating to such violation 
474in accordance with section 12 of this chapter. 25 of 43
475 (1) Not later than 3 years after the date of enactment of this chapter, and 
476annually no later than December 31 of each year thereafter, the Attorney General shall submit to 
477the joint committee on ways and means, the joint committee on racial equity, civil rights, and 
478inclusion, and the joint committee on advanced information technology, the internet and 
479cybersecurity a report that includes a summary of the enforcement actions taken under this 
480subsection.
481 Section 8. Privacy Policy
482 (a) Each covered entity or service provider shall make publicly available, in a clear 
483and conspicuous location on its homepage, a reasonably understandable and not misleading 
484privacy policy that provides a detailed and accurate representation of the data collection, 
485processing, and transfer activities of the covered entity or service provider.
486 (b)The privacy policy must be provided in a manner that is reasonably accessible to 
487and usable by individuals with disabilities. The policy shall be made available to the public in 
488each covered language in which the covered entity or service provider provides a product or 
489service that is subject to the privacy policy; or carries out activities related to such product or 
490service.
491 (c) The privacy policy must include, at a minimum:
492 (1) The identity and the contact information of:
493 (i) the covered entity or service provider to which the privacy policy applies, 
494including the covered entity’s or service provider’s points of contact and generic electronic mail 
495addresses, as applicable for privacy and data security inquiries; 26 of 43
496 (ii) any other entity within the same corporate structure as the covered entity or 
497service provider to which covered data is transferred by the covered entity;
498 (2) the categories of covered data the covered entity or service provider collects or 
499processes;
500 (3) the processing purposes for each category of covered data the covered entity or 
501service provider collects or processes;
502 (4) whether the covered entity or service provider transfers covered data and, if so, 
503each category of service provider and third party to which the covered entity or service provider 
504transfers covered data, and the purposes for which such data is transferred to such categories of 
505service providers and third parties or third-party collecting entities, except for a transfer to a 
506governmental entity pursuant to a court order or law that prohibits the covered entity or service 
507provider from disclosing such transfer;
508 (5) The length of time the covered entity or service provider intends to retain each 
509category of covered data, including sensitive covered data, or, if it is not possible to identify that 
510timeframe, the criteria used to determine the length of time the covered entity or service provider 
511intends to retain categories of covered data;
512 (6) A prominent, clear, and reasonably understandable description of how an 
513individual can exercise the rights described in this chapter;
514 (7) A general description of the covered entity’s or service provider’s data security 
515practices; and
516 (8) The effective date of the privacy policy. 27 of 43
517 (d) If a covered entity or service provider makes a material change to its privacy 
518policy or practices, the covered entity or service provider shall notify each individual affected by 
519such material change before implementing the material change with respect to any prospectively 
520collected covered data and provide a reasonable opportunity for each individual to withdraw 
521consent to any further materially different collection, processing, or transfer of previously 
522collected covered data under the changed policy.
523 (e) A covered entity or service provider shall take all reasonable electronic measures 
524to provide direct notification regarding material changes to the privacy policy to each affected 
525individual, in each covered language in which the privacy policy is made available, and taking 
526into account available technology and the nature of the relationship.
527 (f) Nothing in this section shall be construed to affect the requirements for covered 
528entities or service providers under other sections of this chapter.
529 (g) Each large data holder shall retain copies of previous versions of its privacy 
530policy for at least 10 years 	beginning after the date of enactment of this chapter and publish them 
531on its website. Such large data holder shall make publicly available, in a clear, conspicuous, and 
532readily accessible manner, a log describing the date and nature of each material change to its 
533privacy policy over the past 10 years. The descriptions shall be sufficient for a reasonable 
534individual to understand the material effect of each material change. The obligations in this 
535paragraph shall not apply to any previous versions of a large data holder’s privacy policy, or any 
536material changes to such policy, that precede the date of enactment of this Act. 28 of 43
537 (h) In addition to the privacy policy required under subsection (a), a large data holder 
538that is a covered entity shall provide a short form notice of no more than 500 words in length that 
539includes the main features of their data practices.
540 (i) Each covered entity or service provider that collects, processes, or transfers 
541biometric data shall provide a separate privacy policy detailing the collection, processing, and 
542transfer of such biometric data, subject to the provisions of subsections (a) through (h) of this 
543section.
544 (j)Each covered entity or service provider that collects, processes, or transfers 
545specific precise geolocation information shall provide a separate privacy policy detailing the 
546collection, processing, and transfer of such precise geolocation information, subject to the 
547provisions of subsections (a) through (h) of this section.
548 Section 9. Advanced Data Rights 
549 (a)A covered entity or service provider shall provide an individual with a clear and 
550conspicuous, easy-to-execute means to withdraw consent. Those means shall be at least as easy 
551to execute by an individual as the means to provide consent and shall, at a minimum, be 
552accessible in the same or a substantially similar location as the privacy policies required by 
553section 8.
554 (b)A covered entity or service provider shall provide an individual with a clear and 
555conspicuous, easy-to-execute means to opt out of covered data transfers. Those means shall be at 
556least as easy to execute by an individual as the means to provide consent and shall, at a 
557minimum, be accessible in the same or a substantially similar location as the privacy policies 
558required by section 8. 29 of 43
559 (c)Right to opt out of profiling. A covered entity or service provider that engages in 
560profiling in furtherance of automated decisions that produce legal or similarly significant effects 
561on an individual shall:
562 (1)provide such individual with a clear and conspicuous means to opt out of such 
563profiling; and
564 (2)allow an individual to object to such profiling through an opt out mechanism, at a 
565minimum, accessible in the same or a substantially similar location as the privacy policies 
566required by section 9.
567 (d)A covered entity or service provider that receives an opt out notification pursuant 
568to this section shall abide by such opt out designations in a commercially reasonable timeframe. 
569Such covered entity or service provider shall notify any other person that directed the covered 
570entity or service provider to either serve, deliver, or otherwise process targeted advertisements or 
571to engage in profiling in furtherance of automated decisions of the individual's opt out decision 
572within a commercially reasonable timeframe.
573 (e)A covered entity or service provider may not condition, effectively condition, 
574attempt to condition, or attempt to effectively condition the exercise of any individual right under 
575this section through:
576 (1)the use of any false, fictitious, fraudulent, or materially misleading statement or 
577representation; or
578 (2)the use of a dark pattern or deceptive design. 30 of 43
579 (f)A covered entity shall notify third parties who had access to an individual’s 
580covered data when the individual exercises any of the rights established in this section. The third 
581party shall comply with the request to opt out of sale or data transfer forwarded to them from a 
582covered entity that provided, made available, or authorized the collection of the individual’s 
583covered data. The third party shall comply with the request in the same way a covered entity is 
584required to comply with the request. The third party shall no longer retain, use, or disclose the 
585personal information unless the third party becomes a service provider or a covered entity in the 
586terms of this chapter.
587 (g)A covered entity that communicates an individual’s opt out request to a third 
588party or service provider pursuant to this section shall not be liable under this chapter if the third 
589party or service provider receiving the opt-out request violates the restrictions set forth in this 
590chapter; provided, however, that at the time of communicating the opt-out request, the covered 
591entity does not know or should not reasonably know that the third party or service provider 
592intends to commit such a violation.
593 (h)If an individual decides to opt out of the processing of the individual’s covered 
594data for the purposes specified in subsections (b), (c), or (d) and such decision conflicts with the 
595individual’s existing, voluntary participation in a covered entity’s bona fide loyalty, rewards, 
596premium features, discounts or club card program, the covered entity shall comply with the 
597individual’s opt out preference signal but may notify the individual of the conflict and provide 
598the individual with the choice to opt back into such processing for participation in such a 
599program; provided, however, that the controller shall 	not use dark patterns or deceptive design to 
600coerce the individual to opt back into such processing related to that individual’s participation in 
601such program. 31 of 43
602 (i)A covered entity or service provider shall not require an individual to create an 
603account for the purposes of exercising any right under this chapter.
604 Section 10. Service Providers
605 (a)A service provider:
606 (1)shall adhere to the instructions of a covered entity and only collect, process, and 
607transfer service provider data to the extent necessary and proportionate to provide a service 
608requested by the covered entity, as set out in the contract required by subsection (b), and this 
609paragraph does not require a service provider to collect, process, or transfer covered data if the 
610service provider would not otherwise do so;
611 (2)may not collect, process, or transfer service provider data if the service provider 
612has actual knowledge that a covered entity violated this chapter with respect to such data;
613 (3)shall assist a covered entity in responding to a request made by an individual 
614under this chapter, by either:
615 (i)providing appropriate technical and organizational measures, considering the 
616nature of the processing and the information reasonably available to the service provider, for the 
617covered entity to comply with such request for service provider data; or
618 (ii)fulfilling a request by a covered entity to execute an individual rights request that 
619the covered entity has determined should be complied with, by either:
620 (A)complying with the request pursuant to the covered entity’s instructions; or 32 of 43
621 (B)providing written verification to the covered entity that it does not hold covered 
622data related to the request, that complying with the request would be inconsistent with its legal 
623obligations, or that the request falls within an exception under this chapter;
624 (4)may engage another service provider for purposes of processing service provider 
625data on behalf of a covered entity only after providing that covered entity with notice and 
626pursuant to a written contract that requires such other service provider to satisfy the obligations 
627of the service provider with respect to such service provider data, including that the other service 
628provider be treated as a service provider under this chapter;
629 (5)shall, upon the reasonable request of the covered entity, make available to the 
630covered entity information necessary to demonstrate the compliance of the service provider with 
631the requirements of this chapter, which may include making available a report of an independent 
632assessment arranged by the service provider on terms agreed to by the service provider and the 
633covered entity or providing information necessary to enable the covered entity to conduct and 
634document a privacy impact assessment;
635 (6)shall, at the covered entity’s direction, delete or return all covered data to the 
636covered entity as requested at the end of the provision of services, unless retention of the covered 
637data is required by law;
638 (7)shall develop, implement, and maintain reasonable administrative, technical, and 
639physical safeguards that are designed to protect the security and confidentiality of covered data 
640the service provider processes consistent with chapter 93H of the general laws; and
641 (8)shall allow and cooperate with reasonable assessments by the covered entity or 
642the covered entity’s designated assessor. Alternatively, the service provider may arrange for a  33 of 43
643qualified and independent assessor to conduct an assessment of the service provider’s policies 
644and technical and organizational measures in support of the obligations under this chapter using 
645an appropriate and accepted control standard or framework and assessment procedure for such 
646assessments. The service provider shall provide a report of such assessment to the covered entity 
647upon request.
648 (b)A person or entity may only act as a service provider pursuant to a written 
649contract between the covered entity and the service provider, or a written contract between one 
650service provider and a second service provider as described under paragraph (4) of subsection 
651(a), if the contract:
652 (1)sets forth the data processing procedures of the service provider with respect to 
653collection, processing, or transfer performed on behalf of the covered entity or service provider;
654 (2)clearly sets forth:
655 (i)instructions for collecting, processing, or transferring data;
656 (ii)the nature and purpose of collecting, processing, or transferring;
657 (iii)the type of data subject to collecting, processing, or transferring;
658 (iv)the duration of processing; and
659 (v)the rights and obligations of both parties, including a method by which the service 
660provider shall notify the covered entity of material changes to its privacy practices;
661 (3)does not relieve a covered entity or a service provider of any requirement or 
662liability imposed on such covered entity or service provider under this chapter; and 34 of 43
663 (4)prohibits:
664 (i)collecting, processing, or transferring covered data in contravention to subsection 
665(a); and
666 (ii)combining service provider data with covered data which the service provider 
667receives from or on behalf 	of another person or persons or collects from the interaction of the 
668service provider with an individual, provided that such combining is otherwise permitted under 
669the contract required by this subsection.
670 (c)Each service provider shall retain copies of previous contracts entered into in 
671compliance with this subsection with each covered entity to which it provides requested products 
672or services.
673 (d)The classification of a person or entity as a covered entity or as a service provider 
674and the relationship between covered entities and service providers are regulated by the 
675following provisions:
676 (1)Determining whether a person is acting as a covered entity or service provider 
677with respect to a specific processing of covered data is a fact-based determination that depends 
678upon the context in which such data is processed.
679 (2)A person or entity that is not limited in its processing of covered data pursuant to 
680the instructions of a covered entity, or that fails to adhere to such instructions, is a covered entity 
681and not a service provider with respect to a specific processing of covered data. A service 
682provider that continues to adhere to the instructions of a covered entity with respect to a specific 
683processing of covered data remains a service provider. If a service provider begins, alone or  35 of 43
684jointly with others, determining the purposes and means of the processing of covered data, it is a 
685covered entity and not a service provider with respect to the processing of such data.
686 (3)A covered entity that transfers covered data to a service provider or a service 
687provider that transfers covered data to a covered entity or another service provider, in 
688compliance with the requirements of this chapter, is not liable for a violation of this chapter by 
689the service provider or covered entity to whom such covered data was transferred, if at the time 
690of transferring such covered data, the covered entity or service provider did not have actual 
691knowledge that the service provider or covered entity would violate this chapter.
692 (4)A covered entity or service provider that receives covered data in compliance with 
693the requirements of this chapter is not in violation of this chapter as a result of a violation by a 
694covered entity or service provider from which such data was received.
695 (e)A third party:
696 (1)shall not process third party data for a processing purpose other than the 
697processing purpose for which
698 (i)the individual gave consent or to effect a purpose enumerated in paragraph (1), 
699(2), or (3) of subsection (a) of section 2 in the case of sensitive covered data; or
700 (ii)the covered entity made a disclosure pursuant to their privacy policy and in the 
701case of data that is not sensitive covered data; and
702 (2)may reasonably rely on representations made by the covered entity that 
703transferred the third-party data if the third party conducts reasonable due diligence on the 
704representations of the covered entity and finds those representations to be credible. 36 of 43
705 (f)Solely for the purposes of this section, the requirements for service providers to 
706contract with, assist, and follow the instructions of covered entities shall be read to include 
707requirements to contract with, assist, and follow the instructions of a government entity if the 
708service provider is providing a service to a government entity. 
709 Section 11. Enforcement 
710 (a) A violation of this chapter constitutes an injury to that individual and shall be 
711deemed an unfair or deceptive act or practice in the conduct of trade or commerce under chapter 
71293A, provided that if the court finds for any petitioner, subject to section 9, paragraph (3) of such 
713chapter, recovery under such chapter shall be in the amount of actual damages or $5,000, 
714whichever is higher. 
715 (b) Private right of action. Any individual alleging a violation of this chapter by a 
716covered entity, service provider, or third party that is a large data holder may bring a civil action 
717in the superior court or any court of competent jurisdiction. 
718 (c) An individual protected by this chapter may not be required, as a condition of 
719service or otherwise, to file an administrative complaint with the attorney general or to accept 
720mandatory arbitration of a claim under this chapter.
721 (d) The civil action shall be directed to the covered entity, service provider, and third-
722parties alleged to have committed the violation.
723 (e) In a civil action in which the plaintiff prevails, the court may award:
724 (1)liquidated damages of not less than 0.15% of the annual global revenue of the 
725covered entity or $15,000 per violation, whichever is greater; 37 of 43
726 (2)punitive damages; and
727 (3)any other relief, including but not limited to an injunction, that the court deems to 
728be appropriate.
729 (f) In addition to any relief awarded pursuant to the previous paragraph, the court 
730shall award reasonable attorney’s fees and costs to any prevailing plaintiff. 
731 (g) The Attorney General may bring an action pursuant to section 4 of chapter 93A 
732against a covered entity, service provider, or third party to remedy violations of this chapter and 
733for other relief, including but not limited to an injunction, that may be appropriate, subject to the 
734following:
735 (1)If the court finds that the defendant has employed any method, act, or practice 
736which they knew or should have known to be in violation of this chapter, the court may require 
737the defendant to pay to the commonwealth a civil penalty of:
738 (i) not less than 0.15% of the annual global revenue or $15,000, whichever is greater, 
739per violation; and
740 (ii) not more than 4% of the annual global revenue of the covered entity, service 
741provider, or third-party or $20,000,000, whichever is greater, per action if such action includes 
742multiple violations to multiple individuals;
743 (2)If the court finds that a defendant has engaged in flagrant, willful and repeat 
744violations of this chapter, the court may issue an order to suspend or prohibit a covered entity, 
745service provider, or third party from operating in the commonwealth or collecting, processing,  38 of 43
746and transferring covered data and any other relief, including but not limited to an injunction, that 
747the court deems to be appropriate.
748 (3)In addition to any penalty or relief awarded under this subsection, a defendant 
749violating this chapter shall 	also be liable to the commonwealth for the reasonable costs of 
750investigation and litigation of such violation, including reasonable attorneys’ fees and reasonable 
751expert fees.
752 (h) When calculating awards and civil penalties in all the actions in this section, the 
753court shall consider:
754 (1)the number of affected individuals; 
755 (2)the severity of the violation or noncompliance;
756 (3)the risks caused by the violation or noncompliance;
757 (4)whether the violation or noncompliance was part of a pattern of noncompliance 
758and violations and not an isolated instance;
759 (5)whether the violation or noncompliance was willful and not the result of error;
760 (6)the precautions taken by the defendant to prevent a violation; 
761 (7)the number of administrative actions, lawsuits, settlements, and consent-decrees 
762under this chapter involving the defendant; 
763 (8)the number of administrative actions, lawsuits, settlements, and consent-decrees 
764involving the defendant in other states and at the federal level in issues involving information 
765privacy; and 39 of 43
766 (9)the international record of the defendant when it comes to information privacy 
767issues.
768 (i) It is a violation of this chapter for a covered entity or anyone else acting on behalf 
769of a covered entity to retaliate against an individual who makes a good-faith complaint that there 
770has been a failure to comply with any part of this chapter. 
771 (1)An injured individual by a violation of the previous paragraph may bring a civil 
772action for monetary damages and injunctive relief in any court of competent jurisdiction.
773 (j) Any provision of a contract or agreement of any kind, including a covered entity’s 
774terms of service or a privacy policy, including the short-form privacy notice required under 
775section 8 subsection (h) that purports to waive or limit in any way an individual’s rights under 
776this chapter, including but not limited to any right to a remedy or means of enforcement shall be 
777deemed contrary to public policy and shall be void and unenforceable.
778 (k) No private or government action brought pursuant to this chapter shall preclude 
779any other action under this chapter.
780 Section 12. Information Non-applicability
781 (a)This chapter shall not apply to only the following specific types of information:
782 (1)personal information captured from a patient by a health care provider or health 
783care facility or biometric information collected, processed, used, or stored exclusively for 
784medical education or research, public health or epidemiological purposes, health care treatment, 
785insurance, payment, or operations under the federal Health Insurance Portability and 
786Accountability Act of 1996, or to X-ray, roentgen process, computed tomography, MRI, PET  40 of 43
787scan, mammography, or other image or film of the human anatomy used exclusively to diagnose, 
788prognose, or treat an illness or other medical condition or to further validate scientific testing or 
789screening;
790 (2)nonpublic personal information that is processed by a financial institution subject 
791to, and in compliance with, the Gramm-Leach-Bliley 	Act, 15 U.S.C. 6801 et seq., as amended 
792from time to time;
793 (3)personal information regulated by the federal Family Educational Rights and 
794Privacy Act, 20 U.S.C. 1232g et seq., as amended from time to time;
795 (4)individuals sharing their personal contact information such as email addresses 
796with other individuals in the workplace, or other social, political, or similar settings where the 
797purpose of the information is to facilitate communication among such individuals, provided that 
798this chapter shall cover any processing of such contact information beyond interpersonal 
799communication; or  
800 (5)covered entities’ publication of entity-based member or employee contact 
801information where such publication is intended to allow members of the public to contact such 
802member or employee in the ordinary course of the entity’s operations.
803 (b)For the purpose of this section, the burden of proving that information is exempt 
804from the provisions of this chapter shall be upon the party claiming the exemption.
805 Section 13. Implementation 41 of 43
806 (a) The Attorney General shall adopt rules and regulations for the implementation, 
807administration, and enforcement of this chapter and may from time to time amend or repeal said 
808regulations. The rules and regulations shall include but are not limited to:
809 (1) establishing or adopting baseline technical requirements that determine if a given 
810dataset has been or can be considered sufficiently de-identified;
811 (2) establishing reasonable policies, practices, and procedures that satisfy the 
812requirements set forward in Section 5;
813 (3) establishing a nonexclusive list of practices that constitute deceptive designs or 
814dark patterns or otherwise violate the requirements set forward in Section 4.
815 (b) The Attorney General may:
816 (1)gather facts and information applicable to the Attorney General’s obligation to 
817enforce this chapter and ensure its compliance, consistent with the provisions of section 4 of 
818chapter 93A;
819 (2) conduct investigations for possible violations of this chapter; and
820 (3) refer cases for civil enforcement or criminal prosecution to the appropriate 
821federal, state, or local authorities.
822 (c) The Attorney General shall, within one year after the effective date of chapter, 
823create an official internet website that outlines the provisions of this chapter and provides 
824individuals with a form or other mechanism to report violations of this chapter to the Office of 
825the Attorney General. The Attorney General shall update the website at least annually. The  42 of 43
826website shall include statistics on the Attorney General’s enforcement actions undertaken under 
827this chapter, broken down by fiscal year, including but not limited to:
828 (1) number of complaints received;
829 (2) number of open investigations;
830 (3) number of closed investigations; and
831 (4) a summary of case dispositions in which a violation of this chapter occurred.
832 Section 14. Authorized Agents
833 (a)An individual may designate another person to serve as the individual’s 
834authorized agent to exercise the individual’s rights under section 3, to withdraw consent under 
835section 9, or opt out of the processing of such individual's covered data for one or more of the 
836purposes specified in section 9. 
837 (b)An individual may designate an authorized agent as provided in subsection (a) by 
838technological means, including, but not limited to, an Internet link or a browser setting, browser 
839extension or global device setting that indicates the individual’s intent to opt out processing for 
840one or more of the purposes specified in section 9. 
841 (c)A covered entity or service provider shall comply with a request received from an 
842authorized agent if the covered entity or service provider is able to verify the identity of the 
843individual and the authorized agent's authority to act on such individual’s behalf by the same 
844means and subject to the same restrictions as a covered entity under section 3(g).  43 of 43
845 (d)In the case of covered data concerning an individual known to be a child as 
846defined by the Children’s Online Privacy Protection Act, 15 U.S.C. 6501, the parent or legal 
847guardian of such child may exercise the rights provided under this chapter on the child's behalf.
848 (e)In the case of covered data concerning an individual subject to a guardianship, 
849conservatorship or other protective arrangement, the guardian or the conservator of the 
850individual may exercise the rights provided under this chapter on the individual's behalf.
851 Section 15. Severability and Relationship to Other Laws
852 (a)Should any provision of this chapter or part hereof be held under any 
853circumstances in any court of competent jurisdiction to be invalid or unenforceable, such 
854invalidity or unenforceability shall not affect the validity or enforceability of any other provision 
855of this or other parts of this chapter.
856 (b)Nothing in this chapter shall diminish any individual’s rights or obligations under 
857chapters 66A, 93A, 93H, or under sections 1B or 3B of chapter 214. 
858 SECTION 2. Effective Date
859 This Act shall take effect 1 year after enactment.