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HOUSE DOCKET, NO. 1004 FILED ON: 1/14/2025
HOUSE . . . . . . . . . . . . . . . No. 381
The Commonwealth of Massachusetts
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PRESENTED BY:
Kenneth I. Gordon
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To the Honorable Senate and House of Representatives of the Commonwealth of Massachusetts in General
Court assembled:
The undersigned legislators and/or citizens respectfully petition for the adoption of the accompanying bill:
An Act relative to retailer-backed coupons.
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PETITION OF:
NAME:DISTRICT/ADDRESS :DATE ADDED:Kenneth I. Gordon21st Middlesex1/14/2025 1 of 1
HOUSE DOCKET, NO. 1004 FILED ON: 1/14/2025
HOUSE . . . . . . . . . . . . . . . No. 381
By Representative Gordon of Bedford, a petition (accompanied by bill, House, No. 381) of
Kenneth I. Gordon relative to the use retailer-backed coupons by licensees authorized to sell
alcoholic beverages at retail for off-premises consumption. Consumer Protection and
Professional Licensure.
The Commonwealth of Massachusetts
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In the One Hundred and Ninety-Fourth General Court
(2025-2026)
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An Act relative to retailer-backed coupons.
Be it enacted by the Senate and House of Representatives in General Court assembled, and by the authority
of the same, as follows:
1 SECTION 1. Section 25C subsection (f) of Chapter 138 of the General Laws, as
2appearing in the 2022 Official Edition, is hereby amended by inserting after the word
3“necessary”, the following words:-
4 Notwithstanding anything to the contrary contained in this Chapter, a licensee authorized
5to sell alcoholic beverages at retail for off-premises consumption may issue coupons to
6customers for the purchase of alcoholic beverages at prices below current posted prices provided
7that the final cost to a customer is not below the retailer’s invoiced cost after applicable
8discounts.