If passed, SF5054 would significantly impact how cannabis businesses in Minnesota promote their products. By enforcing restrictions on misleading health claims and ensuring that advertisements do not target minors, the bill intends to protect younger audiences from exposure to potentially harmful substances and to create a more responsible advertising landscape. This could lead to a decrease in the prevalence of cannabis-related promotions in channels where underage individuals are likely to be reached.
Summary
SF5054 aims to revise the existing regulations governing cannabis advertisements in Minnesota. The bill specifically modifies Minnesota Statutes 2023 Supplement, section 342.64, subdivision 1, which delineates the limitations related to how cannabis and hemp businesses can market their products. The revised regulations seek to introduce stricter guidelines that prohibit advertisements containing misleading statements, unverified health claims, or any imagery that could appeal to individuals under the age of 21.
Contention
There may be points of contention surrounding SF5054 as stakeholders and industry representatives discuss its implications. Supporters argue that these modifications are necessary for consumer protection and public health, helping to ensure that both businesses and consumers adhere to responsible marketing practices. Conversely, opponents might contend that overly stringent advertising regulations could hinder legitimate businesses' efforts to market their products, thus affecting their economic viability and growth potential within the cannabis industry.
Office of Cannabis Management required to establish limits on total THC in cannabis flower and cannabis products; addition of ingredients to impart taste or smell to cannabis products intended to be consumed through inhalation of smoke, vapor, or aerosol prohibited; warnings regarding cannabis consumption resulting in cancer required, and advertisements prohibited.
Office of Cannabis Management establishment of limits on the total THC in cannabis flower and cannabis products requirement; ingredients addition to impart a taste of smell to cannabis products intended to be consumed through the inhalation of smoke, vapor, or aerosol prohibition; warnings about cannabis consumption to include warnings regarding cancer requirement; advertisements that promote the co-consumption of alcohol and cannabis prohibition
Office of Cannabis Management required to establish limits on the total THC in cannabis flower and cannabis products; addition of ingredients to impart a taste or smell to cannabis products intended to be consumed through the inhalation of smoke, vapor, or aerosol prohibited; warnings about cannabis consumption required to include a warning regarding cancer; and advertisements prohibited that promote the co-consumption of alcohol and cannabis.
Petition process to designate cannabinoids as nonintoxicating or approved for use in lower-potency hemp edibles established, hemp edibles provisions modified, provisions related to testing of hemp products modified, and cannabinol and cannabichromene designated as nonintoxicating cannabinoids.