Certain social media algorithms targeting children prohibition provision
If enacted, SF1528 will introduce significant changes to the operational framework of social media platforms in Minnesota. The bill mandates these platforms to require verifiable parental consent for minors under 18 when creating accounts. Additionally, it prohibits algorithmic recommendations aimed at minors, essentially aiming to create a more secure online environment for children. As a result, companies may need to reevaluate their engagement strategies and technology frameworks to align with these new legal expectations, which could entail considerable adjustments in their algorithmic operations.
Senate File 1528, also known as the Stop Online Targeting Against Kids Act, focuses on consumer protection, particularly prohibiting social media platforms from employing algorithms to target user-generated content at individuals under the age of 18. This legislation aims to shield minors from potentially harmful content by regulating how they engage with social media through algorithm-driven recommendations. The bill specifies what constitutes social media algorithms and outlines the responsibilities of platforms operating in Minnesota if they have over 1,000,000 global account holders.
However, the bill does have notable points of contention. Proponents argue that the legislation is necessary for protecting children from targeted advertising and exposure to inappropriate content. They emphasize the growing concern over the mental health implications of social media use among young users, linking potential harms to algorithmic targeting. Conversely, opponents may raise concerns about the impact on user experience and the feasibility of compliance for international platforms. They might argue that blanket prohibitions could impede a platform's ability to function effectively and that parents should be entrusted to monitor their children’s social media interactions, rather than imposing broad algorithmic constraints.