| 1 | 1 | | 1.1 A bill for an act |
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| 2 | 2 | | 1.2 relating to education finance; appropriating money for a student attendance |
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| 3 | 3 | | 1.3 marketing campaign. |
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| 4 | 4 | | 1.4BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA: |
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| 5 | 5 | | 1.5 Section 1. APPROPRIATION; ATTENDANCE MARKETING CAMPAIGN. |
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| 6 | 6 | | 1.6 Subdivision 1.Department of Education.The sums indicated in this section are |
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| 7 | 7 | | 1.7appropriated from the general fund to the Department of Education in the fiscal years |
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| 8 | 8 | | 1.8designated. |
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| 9 | 9 | | 1.9 Subd. 2.Student attendance marketing campaign.(a) To contract for a student |
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| 10 | 10 | | 1.10attendance marketing campaign: |
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| 11 | 11 | | 2026.....250,0001.11 $ |
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| 12 | 12 | | 2027.....01.12 $ |
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| 13 | 13 | | 1.13 (b) The department must issue a request for proposals to develop and execute a three-year |
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| 14 | 14 | | 1.14student attendance marketing campaign to raise awareness of the importance of student |
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| 15 | 15 | | 1.15attendance and the consequences of absenteeism. The campaign must include information |
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| 16 | 16 | | 1.16to help families overcome barriers to attendance and must be inclusive of all public school |
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| 17 | 17 | | 1.17students. |
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| 18 | 18 | | 1.18 (c) The department must award a contract to an organization that demonstrates capacity |
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| 19 | 19 | | 1.19to reach wide and varied audiences of students and their families. The department may |
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| 20 | 20 | | 1.20accept more than one proposal to develop and execute a marketing campaign. A proposal |
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| 21 | 21 | | 1.21for a marketing campaign must include goals, planned statewide and targeted strategies, |
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| 22 | 22 | | 1.22and a plan to objectively evaluate the impact of the campaign. |
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| 23 | 23 | | 1Section 1. |
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| 24 | 24 | | 25-04403 as introduced02/28/25 REVISOR CR/HL |
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| 25 | 25 | | SENATE |
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| 26 | 26 | | STATE OF MINNESOTA |
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| 27 | 27 | | S.F. No. 2642NINETY-FOURTH SESSION |
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| 28 | 28 | | (SENATE AUTHORS: CWODZINSKI) |
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| 29 | 29 | | OFFICIAL STATUSD-PGDATE |
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| 30 | 30 | | Introduction and first reading03/17/2025 |
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| 31 | 31 | | Referred to Education Finance 2.1 (d) Upon conclusion of the campaign, an organization that was awarded a contract must |
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| 32 | 32 | | 2.2report to the department the goals of the campaign, strategies implemented, data |
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| 33 | 33 | | 2.3demonstrating the outcomes, and how the money was used. |
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| 34 | 34 | | 2.4 (e) The department may use no more than three percent of the appropriation to administer |
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| 35 | 35 | | 2.5the request for proposals and contract under this subdivision. |
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| 36 | 36 | | 2.6 (f) This is a onetime appropriation and is available until June 30, 2028. |
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| 37 | 37 | | 2.7 EFFECTIVE DATE.This section is effective July 1, 2025. |
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| 38 | 38 | | 2Section 1. |
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| 39 | 39 | | 25-04403 as introduced02/28/25 REVISOR CR/HL |
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