1 | 1 | | 1.1 A bill for an act |
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2 | 2 | | 1.2 relating to Explore Minnesota; modifying duties and missions; modifying |
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3 | 3 | | 1.3 promotional authority contracts; amending Minnesota Statutes 2024, sections |
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4 | 4 | | 1.4 116U.05; 116U.06; 116U.15; 116U.30; 116U.35. |
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5 | 5 | | 1.5BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA: |
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6 | 6 | | 1.6 Section 1. Minnesota Statutes 2024, section 116U.05, is amended to read: |
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7 | 7 | | 1.7 116U.05 EXPLORE MINNESOTA; ESTABLISHMENT. |
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8 | 8 | | 1.8 Explore Minnesota is an office in the executive branch with a director appointed by the |
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9 | 9 | | 1.9governor. The director is under the supervision of the commissioner of employment and |
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10 | 10 | | 1.10economic development and oversees Explore Minnesota Tourism and, Explore Minnesota |
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11 | 11 | | 1.11for Business, and Explore Minnesota Film divisions. The director serves in the unclassified |
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12 | 12 | | 1.12service and must be qualified by experience and training in related fields. |
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13 | 13 | | 1.13 Sec. 2. Minnesota Statutes 2024, section 116U.06, is amended to read: |
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14 | 14 | | 1.14 116U.06 EXPLORE MINNESOTA TOURISM. |
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15 | 15 | | 1.15 Explore Minnesota Tourism is a division of Explore Minnesota and exists to support |
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16 | 16 | | 1.16supports the growth of Minnesota's economy through promotion and facilitation of travel |
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17 | 17 | | 1.17to and within the state of Minnesota the management of the state's tourism, livability and |
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18 | 18 | | 1.18economic opportunity, outdoor recreation, film, and other statewide promotion efforts as |
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19 | 19 | | 1.19directed. |
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20 | 20 | | 1Sec. 2. |
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21 | 21 | | 25-05223 as introduced03/24/25 REVISOR SS/VJ |
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22 | 22 | | SENATE |
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23 | 23 | | STATE OF MINNESOTA |
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24 | 24 | | S.F. No. 3177NINETY-FOURTH SESSION |
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25 | 25 | | (SENATE AUTHORS: MOHAMED) |
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26 | 26 | | OFFICIAL STATUSD-PGDATE |
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27 | 27 | | Introduction and first reading04/01/2025 |
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28 | 28 | | Referred to Jobs and Economic Development 2.1 Sec. 3. Minnesota Statutes 2024, section 116U.15, is amended to read: |
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29 | 29 | | 2.2 116U.15 MISSION. |
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30 | 30 | | 2.3 (a) The mission of Explore Minnesota is to promote and facilitate increased travel to |
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31 | 31 | | 2.4and within the state of Minnesota, promote overall livability, and promote workforce and |
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32 | 32 | | 2.5economic opportunity in Minnesota support the growth of Minnesota's economy through |
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33 | 33 | | 2.6the management of the state's tourism, livability and economic opportunity, outdoor |
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34 | 34 | | 2.7recreation, film, and other statewide promotion efforts as directed. To further the mission |
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35 | 35 | | 2.8of Explore Minnesota, the office is advised by various advisory councils focused on tourism |
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36 | 36 | | 2.9and talent attraction and business marketing. Its goals are to: |
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37 | 37 | | 2.10 (1) expand public and private partnerships through increased interagency efforts and |
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38 | 38 | | 2.11increased tourism and business industry participation; |
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39 | 39 | | 2.12 (2) increase productivity through enhanced flexibility and options; and |
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40 | 40 | | 2.13 (3) use innovative fiscal and human resource practices to manage the state's resources |
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41 | 41 | | 2.14and operate the office as efficiently as possible. |
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42 | 42 | | 2.15 (b) The director shall report to the legislature on the performance of the office's operations |
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43 | 43 | | 2.16and the accomplishment of its goals in the office's biennial budget according to section |
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44 | 44 | | 2.1716A.10, subdivision 1. |
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45 | 45 | | 2.18 Sec. 4. Minnesota Statutes 2024, section 116U.30, is amended to read: |
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46 | 46 | | 2.19 116U.30 DUTIES OF DIRECTOR. |
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47 | 47 | | 2.20 (a) The director shall: |
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48 | 48 | | 2.21 (1) publish, disseminate, and distribute informational and promotional materials; |
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49 | 49 | | 2.22 (2) promote and encourage the coordination of Explore Minnesota travel, tourism, overall |
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50 | 50 | | 2.23livability, and workforce and economic opportunity promotion efforts with other state |
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51 | 51 | | 2.24agencies and develop multiagency marketing strategies when appropriate; |
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52 | 52 | | 2.25 (3) promote and encourage the expansion and development of international tourism, |
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53 | 53 | | 2.26trade, and Minnesota livability marketing programs that support the mission of the office; |
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54 | 54 | | 2.27 (4) advertise and disseminate information about Minnesota travel, tourism, and workforce |
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55 | 55 | | 2.28and economic development opportunities Explore Minnesota and its activities that support |
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56 | 56 | | 2.29the mission of the office; |
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57 | 57 | | 2Sec. 4. |
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58 | 58 | | 25-05223 as introduced03/24/25 REVISOR SS/VJ 3.1 (5) aid various provide local communities a reasonable level of support to improve their |
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59 | 59 | | 3.2travel, tourism, and overall livability marketing programs as they relate to the mission of |
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60 | 60 | | 3.3the office; |
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61 | 61 | | 3.4 (6) coordinate and implement comprehensive state travel, tourism, workforce and |
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62 | 62 | | 3.5economic development, and overall livability mission-driven marketing programs that take |
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63 | 63 | | 3.6into consideration public and private businesses and attractions; |
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64 | 64 | | 3.7 (7) contract, in accordance with section 16C.08, for professional services if the work or |
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65 | 65 | | 3.8services cannot be satisfactorily performed by employees of the agency or by any other |
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66 | 66 | | 3.9state agency; |
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67 | 67 | | 3.10 (8) provide local, regional, and statewide organizations with information, technical |
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68 | 68 | | 3.11assistance educational opportunities, training, and advice on using state tourism and livability |
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69 | 69 | | 3.12information and promotional programs related to the office's mission; and |
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70 | 70 | | 3.13 (9) generally gather, compile, and make available statistical information relating to |
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71 | 71 | | 3.14Minnesota travel, tourism, workforce and economic development, overall livability, and |
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72 | 72 | | 3.15related areas in this state the office's mission. The director has the authority to call upon |
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73 | 73 | | 3.16other state agencies for statistical data and results obtained by them and to arrange and |
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74 | 74 | | 3.17compile that statistical information. |
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75 | 75 | | 3.18 (b) The director may: |
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76 | 76 | | 3.19 (1) apply for, receive, and spend money for travel, tourism, workforce and economic |
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77 | 77 | | 3.20development, and overall livability development and marketing, as it relates to the mission |
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78 | 78 | | 3.21of the office, from other agencies, organizations, and businesses; |
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79 | 79 | | 3.22 (2) apply for, accept, and disburse grants and other aids for tourism development and |
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80 | 80 | | 3.23marketing from the federal government and other sources; |
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81 | 81 | | 3.24 (3) enter into joint powers or cooperative agreements with agencies of the federal |
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82 | 82 | | 3.25government, local governmental units, regional development commissions, other state |
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83 | 83 | | 3.26agencies, the University of Minnesota and other educational institutions, other states, |
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84 | 84 | | 3.27Canadian provinces, and local, statewide, and regional organizations as necessary to perform |
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85 | 85 | | 3.28the director's duties; |
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86 | 86 | | 3.29 (4) enter into interagency agreements and agree to share net revenues with the contributing |
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87 | 87 | | 3.30agencies; |
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88 | 88 | | 3.31 (5) make grants; |
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89 | 89 | | 3Sec. 4. |
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90 | 90 | | 25-05223 as introduced03/24/25 REVISOR SS/VJ 4.1 (6) conduct market research and analysis to improve marketing techniques in the area |
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91 | 91 | | 4.2of travel, tourism, workforce and economic development, and overall livability; |
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92 | 92 | | 4.3 (7) monitor and study trends in the related industries and provide resources and training |
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93 | 93 | | 4.4to address change; |
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94 | 94 | | 4.5 (8) annually convene conferences of Minnesota providers for the purposes of exchanging |
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95 | 95 | | 4.6information on tourism development, coordinating marketing activities, and formulating |
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96 | 96 | | 4.7tourism, overall livability, and workforce and economic opportunity mission-related |
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97 | 97 | | 4.8promotion development strategies; and |
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98 | 98 | | 4.9 (9) enter into promotion contracts or other agreements with private persons and public |
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99 | 99 | | 4.10entities, including agreements to establish and maintain offices and other types of |
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100 | 100 | | 4.11representation in foreign countries to promote international travel and to implement this |
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101 | 101 | | 4.12chapter. |
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102 | 102 | | 4.13 (c) Contracts for goods and nonprofessional services and professional technical services |
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103 | 103 | | 4.14made under paragraph (b), clauses (3) and (9), are not subject to the provisions of sections |
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104 | 104 | | 4.1516C.03, subdivision 3, and 16C.06 concerning competitive bidding and section 16C.055 |
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105 | 105 | | 4.16concerning barter arrangements. Professional technical service contracts that promote |
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106 | 106 | | 4.17Minnesota as a tourism travel destination or a talent attraction may be negotiated and are |
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107 | 107 | | 4.18not subject to the provisions of chapter 16C relating to competitive bidding. |
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108 | 108 | | 4.19 Sec. 5. Minnesota Statutes 2024, section 116U.35, is amended to read: |
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109 | 109 | | 4.20 116U.35 PROMOTIONAL EXPENSES. |
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110 | 110 | | 4.21 To promote travel, tourism, workforce and economic development, and overall livability |
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111 | 111 | | 4.22of the state programs that align with Explore Minnesota's mission, the director may expend |
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112 | 112 | | 4.23money appropriated by the legislature for these purposes in the same manner as private |
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113 | 113 | | 4.24persons, firms, corporations, and associations make expenditures for these purposes. Policies |
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114 | 114 | | 4.25on promotional expenses must be approved by the commissioner of administration. A policy |
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115 | 115 | | 4.26for expenditures on food, lodging, and travel must be approved by the commissioner of |
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116 | 116 | | 4.27management and budget. No money may be expended for the appearance in radio or |
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117 | 117 | | 4.28television broadcasts by an elected public official. |
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118 | 118 | | 4Sec. 5. |
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119 | 119 | | 25-05223 as introduced03/24/25 REVISOR SS/VJ |
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