Modifies provisions relating to outdoor advertising
The enactment of SB 291 is set to affect laws related to the approval and regulation of outdoor advertising, particularly targeting commercial interests. The bill not only establishes a firm framework for when and how signs can be erected, but it also intends to streamline the permitting process by centralizing authority with the state highways and transportation commission. This could result in reduced administrative burdens for municipalities, which previously had more control over local signage regulations.
Senate Bill 291 aims to modify existing provisions regarding outdoor advertising by repealing sections 226.540 and 226.550 of the Revised Statutes of Missouri, and enacting new regulations that govern the placement and maintenance of outdoor signs along specified highways. The bill asserts that outdoor advertising is permitted within 660 feet of the nearest edge of the right-of-way of certain highways, provided that the signage adheres to various guidelines that align with customary practices in the state. This includes stipulations on lighting, size, and the proximity of signs to other structures.
Debates surrounding SB 291 center on the balance of state control versus local governance, particularly in the context of maintaining community character and aesthetics. Advocates for stricter signage regulations argue that increased outdoor advertising can lead to visual clutter and diminish the appeal of local environments. Conversely, proponents assert that easing restrictions on outdoor advertising is critical for supporting local businesses, arguing it can enhance visibility and drive customer traffic, especially in competitive markets.