New Jersey Assembly Bill A1034

New Jersey 2022-2023 Regular Session

• Introduced: 1/11/22
• Refer: 1/11/22

Caption

Requires telemarketers making sales calls to display their name and telephone number on any caller identification service.

Impact

The proposed regulations in A1034 are designed to strengthen state laws governing telemarketing practices. If enacted, it would prohibit telemarketers from blocking their identification information from caller IDs and mandate accurate identification within the first 30 seconds of a call. Furthermore, the bill would enforce existing no-call rules, ensuring that telemarketers refrain from contacting individuals registered on the state's no telemarketing call list, thereby providing stronger safeguards for consumers against unwanted solicitations.

Summary

Assembly Bill A1034 aims to enhance consumer protection regarding telemarketing sales calls by requiring telemarketers to disclose their name and phone number on caller identification services. This bill seeks to amend existing legislation, specifically P.L. 2003, c.76, to increase transparency for consumers receiving unsolicited sales calls. By ensuring that telemarketers identify themselves, the bill intends to empower consumers to make informed decisions when they receive sales pitches over the phone.

Contention

Opposition to the bill may arise from telemarketing companies, which could argue that these requirements may hinder their business operations. Concerns might center around the additional operational costs tied to compliance and the potential challenges in contacting prospective customers. Proponents of the bill, however, are likely to counter that consumer rights and privacy take precedence, advocating for clear communication from telemarketers to foster a more ethical marketing environment.