New Jersey Assembly Bill A2689

New Jersey 2022-2023 Regular Session

• Introduced: 2/14/22
• Refer: 2/14/22

Caption

Increases craft distillery production limits; eliminates tour requirement for on-premises consumption; permits sale of snacks on craft distillery premises.

Impact

If enacted, A2689 could have considerable implications for small and medium-sized distilleries in New Jersey. By increasing production limits and reducing operational requirements, the bill would enable distillers to scale their operations and potentially increase profitability. The ability to sell snacks not only optimizes the on-site experience but may also encourage longer consumer engagement. However, this shift may lead to concerns regarding the impact on local laws and the balance of alcohol regulation within communities.

Summary

Assembly Bill A2689 aims to revise the regulations surrounding craft distilleries in New Jersey by significantly increasing production limits and easing operational restrictions. Specifically, the bill raises the allowed production of distilled alcoholic beverages from 20,000 gallons to 100,000 gallons annually. Additionally, it eliminates the previously mandatory tour of the distillery for consumers to purchase products for on-site consumption, facilitating greater consumer access to distillery offerings. The bill also introduces provisions allowing craft distilleries to sell snacks such as packaged crackers, chips, and nuts to enhance the consumer experience without permitting full restaurant operations.

Contention

There may be differing opinions regarding the bill's potential impacts. Proponents argue that A2689 promotes economic growth within the craft distillery sector, providing greater freedom to distillers and enhancing the state's appeal as a destination for craft beverage tourism. Critics, however, may raise concerns about the challenges this deregulation poses to smaller local distilleries competing against larger operations that could exploit the newly relaxed rules. Furthermore, there may be discussions around public health and safety, as reducing restrictions could lead to increased consumption without adequate oversight.