New Jersey Assembly Bill A5562

New Jersey 2024-2025 Regular Session

• Introduced: 4/10/25
• Refer: 4/10/25
• Report Pass: 5/8/25

Caption

Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotions in certain locations.

Impact

Upon its completion, the study mandated by A5562 is expected to take no longer than 12 months. The findings will influence the development of specific language that should be incorporated into gambling advertisements, ensuring that at least three to ten key phrases are utilized effectively. Additionally, the Division of Gaming Enforcement will have the authority to revise these phrases periodically based on their continued effectiveness in reaching the target audience. This could lead to a standardized approach in gambling advertisements across various media platforms.

Summary

Assembly Bill A5562 seeks to enhance the regulation of gambling advertisements in New Jersey by requiring the Division of Gaming Enforcement to conduct a study on the effectiveness of language used in such advertisements. The bill emphasizes the importance of using words and phrases that discourage illegal or irresponsible gambling while also promoting responsible gambling tools. This initiative is part of a broader legislative effort to address gambling issues within the state and ensure that gambling practices are conducted in a way that protects the public.

Contention

A key aspect of contention surrounding A5562 is the proposal to restrict the placement of gambling advertisements in certain locations predominantly frequented by minors or vulnerable individuals. This includes schools and college campuses, aiming to prevent exposure to gambling promotions among underage and self-excluded individuals. Some lawmakers might argue that such restrictions could affect the marketing strategies of legal gambling entities and impact overall revenue. However, proponents of the bill assert that prioritizing responsible gambling practices outweighs the potential economic drawbacks.