New Jersey Senate Bill S4366

New Jersey 2024-2025 Regular Session

• Introduced: 5/12/25
• Refer: 5/12/25
• Report Pass: 5/29/25
• Refer: 5/29/25

Caption

Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotion in certain locations.

Impact

The bill stipulates that the study must be completed within 12 months of its enactment, and the results are expected to significantly influence future advertising strategies for casino games and sports pools. Regulations are to be adopted that mandate the use of specified phrases aimed at problem gamblers, youth, and those on self-exclusion lists. This initiative is seen as a proactive measure to mitigate gambling-related harms, particularly among vulnerable populations.

Summary

Senate Bill S4366, introduced in New Jersey, aims to regulate gambling advertisements by requiring the Division of Gaming Enforcement to conduct a study evaluating the effectiveness of language used in such adverts. This legislation seeks to challenge perceptions of gambling, deter irresponsible gambling behavior, and encourage responsible gambling tools. The results of this study will inform the development of key phrases to be used consistently in gambling promotions, ensuring they resonate with the public and promote safer gambling practices.

Contention

Key points of contention related to S4366 may include debates over the effectiveness of certain phrases and messages in various demographics, and concerns about the extent of restrictions placed on gambling advertisements. The bill also emphasizes the importance of not advertising in proximity to schools and college campuses, which could spark discussions on the balance between promoting gambling and protecting underage individuals. These measures are viewed both as necessary safeguards by some legislators and as excessive regulation by others who contend it infringes on free market practices.