Requires registration of data brokers and prohibits brokering of certain health records.
The core objective of S2349 is to protect sensitive health information by prohibiting data brokers from selling or otherwise transmitting physical or behavioral health records. The implementation of this bill is intended to safeguard personal identifiable information and ensure that individuals retain control over their health data. By establishing a public registry of data brokers in New Jersey, the bill aims to inform consumers and promote accountability among data sellers regarding how personal health information is managed and shared.
Senate Bill S2349, introduced in New Jersey, addresses the regulation of data brokers by requiring them to register with the Division of Consumer Affairs. The bill aims to increase transparency and protect consumer rights by mandating that data brokers provide detailed information about their operations, including their practices, databases, and opt-out methods. Moreover, it stipulates penalties for non-compliance, enhancing the state's oversight over the activities of these entities that handle sensitive personal data.
Potential points of contention surrounding S2349 include concerns regarding the administrative burden it places on data brokers and the implications for businesses engaging in data sales. Some critics might argue that the annual registration fee and detailed reporting requirements could deter smaller data brokers, thus limiting market competition. Proponents of the bill, however, argue that these measures are necessary to protect consumers from unauthorized sharing of their most sensitive data, particularly in a digital age where data breaches are increasingly common.