New Mexico 2025 Regular Session

New Mexico House Bill HB285 Compare Versions

Only one version of the bill is available at this time.

Old	New	Differences
1	1	underscored material = new
2	2	[bracketed material] = delete
3	3	1
4	4	2
5	5	3
6	6	4
7	7	5
8	8	6
9	9	7
10	10	8
11	11	9
12	12	10
13	13	11
14	14	12
15	15	13
16	16	14
17	17	15
18	18	16
19	19	17
20	20	18
21	21	19
22	22	20
23	23	21
24	24	22
25	25	23
26	26	24
27	27	25
28	28	HOUSE BILL 285
29	29	57
30	30	TH LEGISLATURE
31	31	-
32	32
33	33	STATE
34	34
35	35	OF
36	36
37	37	NEW
38	38
39	39	MEXICO
40	40
41	41	-
42	42	FIRST SESSION
43	43	,
44	44
45	45	2025
46	46	INTRODUCED BY
47	47	Sarah Silva
48	48	AN ACT
49	49	RELATING TO CONSUMER PROTECTION; MAKING IT AN UNFAIR OR
50	50	DECEPTIVE TRADE PRACTICE TO USE DYNAMIC PRICING TO CHANGE THE
51	51	PRICE OF A GOOD OR SERVICE SOLD BY A GROCERY OR RETAIL STORE IN
52	52	CERTAIN CIRCUMSTANCES.
53	53	BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF NEW MEXICO:
54	54	SECTION 1. A new section of the Unfair Practices Act is
55	55	enacted to read:
56	56	"[NEW MATERIAL] DIGITAL PRICING IN GROCERY AND RETAIL
57	57	STORES.--
58	58	A. As used in this section:
59	59	(1) "dynamic pricing" means a digital process
60	60	that uses a software program to determine or change the price
61	61	of a good or service displayed on an electronic shelving label
62	62	in a store;
63	63	.229225.1 underscored material = new
64	64	[bracketed material] = delete
65	65	1
66	66	2
67	67	3
68	68	4
69	69	5
70	70	6
71	71	7
72	72	8
73	73	9
74	74	10
75	75	11
76	76	12
77	77	13
78	78	14
79	79	15
80	80	16
81	81	17
82	82	18
83	83	19
84	84	20
85	85	21
86	86	22
87	87	23
88	88	24
89	89	25
90	90	(2) "electronic shelving label" means a
91	91	digital label or price tag that displays the price of a good or
92	92	service offered for sale by a store; and
93	93	(3) "store" means a grocery or retail store.
94	94	B. It is an unfair or deceptive trade practice to
95	95	use dynamic pricing to change the price of a good or service
96	96	sold by a store:
97	97	(1) during holidays, weather events, natural
98	98	disasters, supply chain disruptions or other events that can
99	99	cause a sudden increased demand for goods and services; or
100	100	(2) from personal data or purchasing patterns
101	101	collected from customers or potential customers, whether by a
102	102	facial recognition system or other digital or electronic
103	103	process.
104	104	C. A person that uses dynamic pricing to determine
105	105	or change the price of goods and services sold in the person's
106	106	store shall inform its customers by use of conspicuous signage
107	107	inside the store:
108	108	(1) of the dynamic pricing process;
109	109	(2) of the factors used to change the price of
110	110	the goods and services;
111	111	(3) that it is an unfair or deceptive trade
112	112	practice to use dynamic pricing to change the price of a good
113	113	or service, as provided in Subsection B of this section;
114	114	(4) if personal data or purchasing patterns of
115	115	.229225.1
116	116	- 2 - underscored material = new
117	117	[bracketed material] = delete
118	118	1
119	119	2
120	120	3
121	121	4
122	122	5
123	123	6
124	124	7
125	125	8
126	126	9
127	127	10
128	128	11
129	129	12
130	130	13
131	131	14
132	132	15
133	133	16
134	134	17
135	135	18
136	136	19
137	137	20
138	138	21
139	139	22
140	140	23
141	141	24
142	142	25
143	143	customers are being collected by the store, that a customer has
144	144	the right to know how the customer's personal data is
145	145	collected, if and how it is used to determine or change the
146	146	price of goods and services sold by the store and with whom the
147	147	information is shared; and
148	148	(5) that a customer has the option to opt out
149	149	of the collection of personal data or purchasing patterns."
150	150	- 3 -
151	151	.229225.1