] is old law to be omitted. LBD01400-04-3A. 216--A 2 1 radio or television station or any agent or representative thereof to 2 file with such owner or operator, publisher, agent or representative 3 thereof his true name, or where he is transacting business under a name 4 other than the true name pursuant to law, then the name under which such 5 business is transacted, and each business address wherein any business 6 is transacted by him, in the class of property advertised or to be 7 advertised for sale in such advertisement, shall make any false state- 8 ment in relation to any of such items; or if requested by the publisher 9 of any such newspaper, magazine or other publication or owner or opera- 10 tor of such radio or television station or any agent or representative 11 thereof to file with such owner, operator, publisher, agent or represen- 12 tative thereof a statement showing whether he is causing such advertise- 13 ment to appear or is offering to make such sale or disposition or trans- 14 action, as herein set forth, as principal or agent, and if as agent, to 15 set forth such information as is specified in this section, in relation 16 to his principal as well as in relation to himself, shall make any false 17 statement in relation to any of such items; is guilty of a misdemeanor. 18 3. Any person engaged in the business of dealing in any property or 19 service who for any commercial purpose makes, publishes, disseminates, 20 circulates or places before the public or causes, directly or indirect- 21 ly, to be made, published, disseminated, circulated or placed before the 22 public any advertisement respecting any such property or service, in any 23 medium or media in which such advertisement appears, shall disclose in 24 such advertisement if synthetic media is in such advertisement, where 25 such person knows or should have known. 26 (a) If synthetic media has been used in any commercial advertisement 27 under this section to create a likeness that depicts a natural person, 28 without that person's consent, engaged in any action or expression in 29 which the natural person did not actually engage, such advertisement 30 shall include a disclaimer which clearly and conspicuously states that 31 such likeness featured in such advertisement is synthetic, does not 32 depict a natural person, and is generated to create a human likeness. 33 (b) It shall not be a defense to an action under this or any other law 34 that the disclaimer required under paragraph (a) of this subdivision has 35 been included if the synthetic media depicts a natural person without 36 such natural person's consent. 37 (c) A violation of this subdivision shall result in a civil penalty of 38 one thousand dollars for a first violation, and five thousand dollars 39 for any subsequent violation. 40 4. Nothing in this section shall limit or reduce any rights any person 41 may have under section fifty, fifty-f, or fifty-one of the civil rights 42 law or under any other law. 43 5. Nothing in this section shall be construed to limit, or to enlarge, 44 the protections that 47 U.S.C. section 230 confers on an interactive 45 computer service for content provided by another information content 46 provider, as such terms are defined in 47 U.S.C. section 230. 47 § 2. Severability clause. If any clause, sentence, paragraph, subdivi- 48 sion, section or part of this act shall be adjudged by any court of 49 competent jurisdiction to be invalid, such judgment shall not affect, 50 impair, or invalidate the remainder thereof, but shall be confined in 51 its operation to the clause, sentence, paragraph, subdivision, section 52 or part thereof directly involved in the controversy in which such judg- 53 ment shall have been rendered. It is hereby declared to be the intent of 54 the legislature that this act would have been enacted even if such 55 invalid provisions had not been included herein. 56 § 3. This act shall take effect immediately.