STATE OF NEW YORK ________________________________________________________________________ 10036 IN ASSEMBLY May 2, 2024 ___________ Introduced by M. of A. WOERNER -- read once and referred to the Commit- tee on Small Business AN ACT to amend the economic development law, in relation to the creation of an "I Love NY Historic Small Business" niche brand The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Subdivisions 1 and 5 of section 152 of the economic devel- 2 opment law, subdivision 1 as added by section 1 of part DD of chapter 59 3 of the laws of 2006 and subdivision 5 as added by section 1 of part NN 4 of chapter 59 of the laws of 2008, are amended to read as follows: 5 1. The department shall enact guidelines for the use of the brand, 6 which shall include measures to allow for the expansion of the brand to 7 fit niche and thematic marketing efforts, including but not limited to 8 an "I Love NY Historic Small Business" niche brand to highlight small 9 businesses listed on the registry of historic businesses maintained 10 pursuant to section 14.11 of the parks, recreation and historic preser- 11 vation law. When appropriate, the brand shall be applied to targeted 12 promotional initiatives, and shall be leased at no cost to any public 13 benefit corporation or not-for-profit, New York heritage trail tourism 14 promotion agency, convention and visitors bureau or local government. 15 5. Reporting requirements. The department shall annually, on or before 16 February first, submit to the governor, the temporary president of the 17 senate and the speaker of the assembly, the tourism advisory council and 18 the chairs of the senate and assembly standing committees concerned with 19 tourism a report on the department's activities related to the "I Love 20 NY" [brand] brands, including but not limited to the "I Love NY Historic 21 Small Business" niche brand, including but not limited to the following: 22 (a) marketing plan including the annual and long term goals, specific 23 plans, target regions and performance measures for marketing campaigns 24 using the "I Love NY" brand and "I Love NY Historic Small Business" 25 niche brand; (b) licensing activity including a list of all entities 26 that licensed the "I Love NY" brand and/or "I Love NY Historic Small 27 Business" niche brand and the total amount received from all licensing 28 activities; (c) contractual services including a list of each entity EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD15389-01-4
A. 10036 2 1 providing services related to the "I Love NY" brand and "I Love NY 2 Historic Small Business" niche brand, the amount charged, the nature of 3 the services and the relationship of these services to the department's 4 marketing plan; (d) sponsorship activities utilizing the [brand] brands; 5 and (e) an analysis of the effectiveness of the "I Love NY" brand and "I 6 Love NY Historic Small Business" niche brand based promotions in stimu- 7 lating tourism and recommendations for improved utilization of the 8 brand. 9 § 2. Subdivision 1 of section 153 of the economic development law, as 10 added by section 1 of part DD of chapter 59 of the laws of 2006, is 11 amended to read as follows: 12 1. The department shall create a new grant program designed to encour- 13 age an integrated thematic approach to tourism promotion. The program 14 shall provide state matching funds to eligible entities not to exceed 15 fifty thousand dollars annually. Eligible entities shall include two or 16 more counties, or a series or collection of thematically related enti- 17 ties, choosing to market multiple, thematically related assets or activ- 18 ities in a single marketing campaign, including but not limited to the 19 "I Love NY Historic Small Business" niche brand. The commissioner is 20 directed to establish guidelines and an application process. 21 § 3. This act shall take effect on the thirtieth day after it shall 22 have become a law.