Consumer protection; prohibiting the targeting of minors with obscene content. Effective date.
Impact
By prohibiting the targeting of minors with obscene messages, SB988 seeks to align state laws with the best practices in advertising and content dissemination. This change will have wide-reaching implications for businesses and advertisers operating within Oklahoma, as they will need to adapt their marketing strategies to comply with the new regulations. Organizations that fail to comply with these restrictions could face legal repercussions under the updated consumer protection laws.
Summary
Senate Bill 988 aims to enhance consumer protection by addressing the targeting of minors with content containing obscene material. This bill specifically amends Section 753 of the Oklahoma Consumer Protection Act, making it unlawful to knowingly direct obscene content towards minors. This legislative effort is designed as part of broader consumer protection measures to shield younger audiences from inappropriate material, which can be detrimental to their development.
Contention
While the bill garners support from various advocacy groups prioritizing children's welfare and safety, some contention exists regarding the practical implications of enforcing such restrictions. Critics may argue that the definition of 'obscene content' could be subjectively interpreted, leading to potential overreach in censorship. Additionally, there may be concerns about the impact on free speech and the ability of businesses to communicate effectively with their audiences.
Additional_notes
SB988 is set to become effective on November 1, 2023, allowing time for stakeholders to prepare for compliance with the new consumer protection provisions.